Glenn Kelman StartupDay 2011 Speech

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Where Ideas Come From

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Glenn Kelman StartupDay 2011 Speech

  1. 1. Ideas Are What’s Scarce<br />@glennkelman<br />
  2. 2. What Do You Wish There Was?<br />
  3. 3. What Do You Wish There Was?<br />Burrito-ordering system<br />Activity-suggester<br />Flickr 2.0<br />Wikipedia goggles with Twitter feed <br />Sent-items time-line for my whole life<br />Health care outcomes data warehouse<br />Gatekeeper for partial software deployments<br />
  4. 4. Write What You Know…<br />
  5. 5. What Won’t Your Boss Let You Do?<br />
  6. 6. What Will You Enjoy Doing?<br />
  7. 7. Does It Make You Nervous?<br />
  8. 8. Why Not Do the Big Thing?<br />
  9. 9. Wave a Magic Wand<br />
  10. 10. Build Off One Another’s Ideas<br />
  11. 11. No Ideas But in Things<br />
  12. 12. Living-Room Focus Groups<br />Identify problems<br />Present ideas<br />Include women<br />
  13. 13. Let Yourself Get Lucky<br />
  14. 14. Please Yourself First<br />
  15. 15. Delight the First User<br />
  16. 16. What’s the Killer Application?<br />iPhone: web browsing<br />Plumtree: gadgets<br />Redfin: map<br />Facebook: photos<br />
  17. 17. Make Your Lies Come True<br />
  18. 18. The Seven Deadly Sins<br />
  19. 19. Write the Press Release<br />
  20. 20. Give the Sales Pitch<br />
  21. 21. Stop Talking About the Business Model<br />
  22. 22. Consumer Enterprise<br />MyYahoo<br />Facebook<br />Twitter<br />
  23. 23. Old Industries<br />Uber<br />BankSimple<br />WeatherBill<br />Redfin<br />
  24. 24. Same Thing, Different Platform<br />Ad networks, on mobile<br />CRM or ERP, in the cloud<br />Games, on social<br />
  25. 25. Good Ideas Gone Bad<br />MySpace  Facebook<br />Dodgeball  Foursquare<br />Yahoo  Google<br />Real  Spotify<br />
  26. 26. “XYZ Killer”<br />TripAdvisor killer<br />VRBO killer<br />Angie’s List killer<br />HouseValues killer<br />
  27. 27. Take Stopping Out of the Equation<br />
  28. 28. It’s Not a Marketing Problem<br />
  29. 29. Make Up a Myth Later<br />
  30. 30. When You Lose, Lose Nothing<br />

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