Glenn Kelman StartupDay 2011 Speech
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Glenn Kelman StartupDay 2011 Speech

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Where Ideas Come From

Where Ideas Come From

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Glenn Kelman StartupDay 2011 Speech Glenn Kelman StartupDay 2011 Speech Presentation Transcript

  • Ideas Are What’s Scarce
    @glennkelman
  • What Do You Wish There Was?
  • What Do You Wish There Was?
    Burrito-ordering system
    Activity-suggester
    Flickr 2.0
    Wikipedia goggles with Twitter feed
    Sent-items time-line for my whole life
    Health care outcomes data warehouse
    Gatekeeper for partial software deployments
    View slide
  • Write What You Know…
    View slide
  • What Won’t Your Boss Let You Do?
  • What Will You Enjoy Doing?
  • Does It Make You Nervous?
  • Why Not Do the Big Thing?
  • Wave a Magic Wand
  • Build Off One Another’s Ideas
  • No Ideas But in Things
  • Living-Room Focus Groups
    Identify problems
    Present ideas
    Include women
  • Let Yourself Get Lucky
  • Please Yourself First
  • Delight the First User
  • What’s the Killer Application?
    iPhone: web browsing
    Plumtree: gadgets
    Redfin: map
    Facebook: photos
  • Make Your Lies Come True
  • The Seven Deadly Sins
  • Write the Press Release
  • Give the Sales Pitch
  • Stop Talking About the Business Model
  • Consumer Enterprise
    MyYahoo
    Facebook
    Twitter
  • Old Industries
    Uber
    BankSimple
    WeatherBill
    Redfin
  • Same Thing, Different Platform
    Ad networks, on mobile
    CRM or ERP, in the cloud
    Games, on social
  • Good Ideas Gone Bad
    MySpace  Facebook
    Dodgeball  Foursquare
    Yahoo  Google
    Real  Spotify
  • “XYZ Killer”
    TripAdvisor killer
    VRBO killer
    Angie’s List killer
    HouseValues killer
  • Take Stopping Out of the Equation
  • It’s Not a Marketing Problem
  • Make Up a Myth Later
  • When You Lose, Lose Nothing