What’s wrong with e-commerce?
• 25%-35% of garments purchased online are returned,
• 16% of clothes bought online fit poor...
Fitting Reality is…
• Ranked in the top-30 of Russian start-ups (according to Pruffi);
• Member of Microsoft BizSpark One ...
Service for virtual trying on clothes that
increases your online-sales
It works in any web-stores using personal
ShapeID (...
Availability & Universality
Integration in your system within
1 day!
Making of garment's 3D-model costs
less then 15$
Test...
Commercialization
1. Integration of virtual fitting room in web-store
For consumer:
• free
For web-store
• setup fee;
• so...
Competitors
Existing solutions
Name Condition Noncontact measurements User's visualization Material simulation Clothes cho...
Financial model
According to average forecast
Кв.1, Y1 Кв.2, Y1 Кв.3, Y1 Кв.4, Y1 Кв.1, Y2 Кв.2, Y2 Кв.3, Y2 Кв.4, Y2
Inco...
Proposal for investor
Fitting Reality is looking for the professional invest partner with an experience of
getting Russian...
Thank you!
Fitting Reality
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Fitting Reality

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26-28 MAY, 2013 - FIRST ANNUAL YOUTH ENTREPRENEURSHIP AND INNOVATORS CONFERENCE IN RUSSIA. STARTUP VILLAGE - one of the most ambitious start-up conferences in Russia, organized by Skolkovo in cooperation with partners. The conference is the first this year and will be held annually.

Fitting Reality is the first conference day's pitch session participant in the IT pavillion.

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Fitting Reality

  1. 1. What’s wrong with e-commerce? • 25%-35% of garments purchased online are returned, • 16% of clothes bought online fit poorly, • 80% of those consumers will develop a case of buyer beware and not purchase a second time Solution is the multi-platform service for virtual trying on clothes and accessories based on personal measurements and photos (ShapeD)
  2. 2. Fitting Reality is… • Ranked in the top-30 of Russian start-ups (according to Pruffi); • Member of Microsoft BizSpark One Startup (among 5 members from Russia); • Winner of DEMO Fall 2012 (США); • Finalist GTS (USA) 2012; • Resident of IT-cluster in Skolkovo Innovation Centre.
  3. 3. Service for virtual trying on clothes that increases your online-sales It works in any web-stores using personal ShapeID (photo + measurements) Press Your photo = ShapeID Look at the garment right on your photo on web-store page
  4. 4. Availability & Universality Integration in your system within 1 day! Making of garment's 3D-model costs less then 15$ Test-shop: http://testshop.fittingreality.com/ login: myshapeid@yandex.ru password: HFMp63 By now … • we have implemented a testing project with TOPSHOP, • we have signed an agreement with Glance (release on March 2013) • we have negotiated about collaboration with scores of companies all over the world Our clients are online-resellers.
  5. 5. Commercialization 1. Integration of virtual fitting room in web-store For consumer: • free For web-store • setup fee; • software fee; • technical support fee; • fee for garment’s 3D-modelling • fee for final result (per each customer’s server conversion 2. Using ShapeID profiles in other fields, where user visualization needed (medicine, fitness-applications, games, advertisement and film industry) 3. Statistic information accordance for brands Our target is to become a standard of virtual trying on. Low expenses allow us to set attractive prices for brands retaining high profitability.
  6. 6. Competitors Existing solutions Name Condition Noncontact measurements User's visualization Material simulation Clothes choosing recommendation Cost Styku Development Yes, with Kinect No. Trying on is visualized on virtual avatar No No Not launched yet Fits.me Development No. Customer have to measure himself with a tape-line No. Trying on is visualized on robot No No to add 1 item costs more then 400$. Zugara Integrated in Banana Flames web-store Yes, with a web-cam. But exactness is poor yes No No 1.2$ CPC Plus1.2$ CPC Plus $60 / Month (U.S.)-$60 / Month (U.S.)- $120 / Month (U.S.)$120 / Month (U.S.) Swivel Development Yes, with RGB&Depth No No No Not launched yet Fitting Reality Testing integration in web-stores Yes, with Kinect by Windows Yes. Customer can see his own image with a garment on it Yes Yes monthly fee 150$ as minimum, adding item costs less then 15$
  7. 7. Financial model According to average forecast Кв.1, Y1 Кв.2, Y1 Кв.3, Y1 Кв.4, Y1 Кв.1, Y2 Кв.2, Y2 Кв.3, Y2 Кв.4, Y2 Income $1,148 $17,213 $79,178 $258,188 $556,538 $992,588 $1,566,338 $2,254,838 Outcome $238,332 $1,821,770 $66,336 $65,045 $2,064,214 $65,045 $66,832 $678,442 Investments $0 $877,717 $0 $0 $998,691 $0 $0 $0 EBITDA -$237,184 -$1,804,558 $12,842 $193,143 -$1,507,677 $927,543 $1,499,505 $1,576,396 EBITDA (year) -$1,835,757 $2,495,767 Total investments - $3,343,43 4
  8. 8. Proposal for investor Fitting Reality is looking for the professional invest partner with an experience of getting Russian companies to the international markets and e-commerce. The company is looking for investor who helps it to grow well with more capital and input from an advisory board. Total investments are $3,4 M (USD).
  9. 9. Thank you!

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