Advert one eng
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Advert one eng Presentation Transcript

  • 1. Ad network management system
  • 2. AdvertOne With a simple and intuitive interface, our system will help the webmaster choose the most appropriate advertising, raising the monetization of the site to a new level. Aims tointegratethemajorityof networksandsimplifymonetization setting forwebmasters. Providesadnetworkswitha greatnumberofnewloyal customersandincreases turnovers.
  • 3. 1 2 3 Webmaster challenges: Difficulties in choosing optimal advertising for the site Difficulties in choosing a specific ad network Searching,learning and comparison of ad networks 4 5 6 Lack of a common and general display format of statistics for each ad network Searching for new solutions and onetization tools for the site Registration on each ad network separately
  • 4. AdvertOne Solutions for theWebmaster : ► Automatic ad network registration and authorization ► A single intuitive interface ► Extended summary and comparative statistics ► A single code of an advertising block ► Rotation of advertisements and networks ► Guidelines for selecting and configuring optimal ad networks ► Replacing ad networks with eCPM lower than permitted values ► Powerful filter for the separation of low-quality promotional materials ► Connection of new ad networks and formats ► Convenient financial reporting ► Creation of block setting templates
  • 5. Before applying AdvertOne : Webmasters Sites Ad networks Site 1 Site 2 Site3 Site1 Site 2 Site 1 PayClick VisitWeb Toyarro RedClick TeaserNet Google Adsence Yandex.Direct Market Gid Medianet
  • 6. After applying AdvertOne: Webmasters Sites Ad networks Site 1 Site 1 Site 1 PayClick VisitWeb Toyarro RedClick TeaserNet Google Adsence Yandex.Direct Market Gid Medianet ! Site 2 Site 3 Site 2 система управления рекламными сетями
  • 7. 240*400 198*260 ContextualTeaser Banner ad network management system Ad networks Formats and advertising types Google.AdSense 728*90 120*600 Visitweb AdvertOne Integrates: And other... Yandex.Direct
  • 8. Technologies used: 01 02 04 Increase in income Saving of time Increase in sales 03 Saving of advertising budget Increase of effectiveness of advertising campaigns ► Data Mining ► Machine Learning (Probabilistic graphical models) ► ► Big Data ► Cloud computing Parsing Our advantages: ► Innovative mеthods and tools for data analysis ► Ease of use ► Price
  • 9. Data Analysis Automation: Automatic calculation of consumed resources. Universal access to a data transmission network Resource pooling suitable for redistribution. Cloud Computing provides the user access to a shared resource pool. Selection of computing needs at own discretion. Services provided are narrowed or expanded automatically, with little or no time consumption. Link analysis of site parameters and their classification according to content. The PGM methods have a number of advantages over the more common methods of machine learning. Expert data usability.This allows straying from universal machine learning approaches and raising the awareness of the model, which in turn increases the accuracy of conclusions. Knowledge extraction. Understandability of the algorithmically trained model. Since the edges of the graph represent cause-and-effect relationships, it is useful to identify hidden system dependencies. Universality. Algorithms similar to each other can be used for various subtasks. Optimization flexibility. It is possible to speed up algorithms by reasonable reducing the accuracy of results.
  • 10. OurTools: Rotator and slider of ads and networks Packet management of all ad networks Report mailing in any format Application of templates Automation of processes by means of PGM Advanced statistics and analysis
  • 11. Advanced Features (in development) We monitor the number of non- registered AS clicks We display a real eCPM We count the average cost of a click and the eCPM by category We select the best banners for the site We break down the eCPM into traffic flows and search phrases We report an average eCPM and the cost of a click for each AS We compare different placements on a site page We compute the CTR of blocks and banners We detect the user interest for particular banners
  • 12. AdvertOne First Results: test sites unique users are the total daily attendance times the site income has increased for 1000 unique users one person has run advertising on all sites minutes per day have been spent 318 500 000 ad networks have been connected and configured 20=2,7 30 This work would have required at least 2-3 full-time employees without AdvertOne system.
  • 13. Thank you for your attention! www.advertone.ru akuroglo@advertone.ru