Validate Your MVP on Paper - Poornima Vijayashanker

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Poornima Vijayashanker, founder of BizeeBee and Femgineer, explains the value of validating your MVP on paper to avoid failed launches and produce successful products.

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Validate Your MVP on Paper - Poornima Vijayashanker

  1. 1. VALIDATE YOUR MVP ON PAPERPoornima Vijayashanker, @poornima, poornima@femgineer.comCEO & Founder, 1
  2. 2. INTRODUCTION 2POORNIMA VIJAYASHANKERCEO & FOUNDER‣ Duke University - Electrical Engineer & Computer Science‣ R&D Engineer @ Synopsys‣ Founding Engineer @ Mint.com‣ Femgineer.com - Startup Methodologies 2
  3. 3. AGENDA 3‣ 2 Reasons Minimum Viable Products Fail‣ Picking Features for a Minimum Viable Product‣ Paper Prototyping‣ Usability Testing 3
  4. 4. VALIDATE YOUR MVP ON PAPER 4 2 REASONS MVPS FAILSupplemental Reading: 2 Reasons MVPs Fail 4
  5. 5. VALIDATE YOUR MVP ON PAPER 5 You jump into building... 5
  6. 6. VALIDATE YOUR MVP ON PAPER 61. You haven’t figured out how to provide asimple value proposition that differentiatesyour product from your competition. 6
  7. 7. VALIDATE YOUR MVP ON PAPER 72. You haven’t identified who the earlyadopter for the product is. 7
  8. 8. VALIDATE YOUR MVP ON PAPER 8HOW TO ATTRACT EARLY ADOPTERS‣ Identify and Research product of key competitors‣ Interview people using competitors products‣ Interview people not using competitors productsSupplemental Reading:Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team toUnderstand Your Customer 8
  9. 9. VALIDATE YOUR MVP ON PAPER 9Who is the early adopter?- Find them!- Schedule an interview.- Sign them up to test your product.KNOW THY CUSTOMER BETTER THAN THY SELF Expose Problems Expose Competition What are ALL their problems? Who is the competitor? What are they currently using to How are they solving problem? solve their problems? What problems are they What can they not live without? creating? Why are they loved/hated? 9
  10. 10. VALIDATE YOUR MVP ON PAPER 10Early adopters are people who aren’t usinga competitor’s solution. 10
  11. 11. VALIDATE YOUR MVP ON PAPER 11PICKING FEATURES FORMINIMUM VIABLE PRODUCTSupplemental Reading: Challenges of Getting Early Adopters, Acquiring Customers & Monetizing, Getting Your Startup Team toUnderstand Your Customer 11
  12. 12. VALIDATE YOUR MVP ON PAPER 12Turn feedback from interviews into userstories.Then create a simple paper prototypebased on a different value proposition. 12
  13. 13. VALIDATE YOUR MVP ON PAPER 13USABILITY TESTINGExplain the Set What are you Thank themproduct. expectations. testing. for their time.What you are Make them Setup atesting. comfortable. follow up.How they arehelping. 13
  14. 14. VALIDATE YOUR MVP ON PAPER 14 14
  15. 15. VALIDATE YOUR MVP ON PAPER 15TIPS TO DO THINGS QUICKLY 15
  16. 16. VALIDATE YOUR MVP ON PAPER 161. Try out a service like UserTesting.com.2. Always keep leads in the loop! 16
  17. 17. REVIEW 17‣ 2 Reasons Minimum Viable Products Fail‣ Picking Features for a Minimum Viable Product‣ Paper Prototyping‣ Usability Testing 17
  18. 18. VALIDATE YOUR MVP ON PAPER 18Q&A 18
  19. 19. VALIDATE YOUR MVP ON PAPER 19 Office Hours Thursdays & Fridays 2pm PST Sign up for a 30 minute slot here! 19

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