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Turning Mediocre Products into Awesome Products - Jonathan Smiley
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Turning Mediocre Products into Awesome Products - Jonathan Smiley

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Jonathan Smiley, Partner & Design Lead at ZURB, explains how to turn mediocre products into awesome products, and why so many product ideas never make it to market. (Hint: it’s not because they were ...

Jonathan Smiley, Partner & Design Lead at ZURB, explains how to turn mediocre products into awesome products, and why so many product ideas never make it to market. (Hint: it’s not because they were bad ideas.)

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Turning Mediocre Products into Awesome Products - Jonathan Smiley Turning Mediocre Products into Awesome Products - Jonathan Smiley Presentation Transcript

  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • “If I had time and a hammer, I’d track every bootleg copy and smash it.” - George Lucas (attributed)Wednesday, February 6, 13
  • Turning Mediocre Products Into Awesome ProductsWednesday, February 6, 13
  • Wednesday, February 6, 13
  • Over 200 startups and $1.5b in market capitalizationWednesday, February 6, 13
  • http://zurb.com @zurbWednesday, February 6, 13
  • Jonathan Smiley Partner, Design Lead @smileyWednesday, February 6, 13
  • ? Episode IV Episode VI Episode VIIWednesday, February 6, 13
  • 1st Gen 2nd Gen 3rd Gen 4th Gen 5th Gen 6th Gen October 23, 2001 July 17, 2002 April 28, 2003 July 19, 2004 October 12, 2005 September 5, 2007 2 years after Compaq 8 months later 10 months later 14 months later 15 months later 23 months laterWednesday, February 6, 13
  • Wednesday, February 6, 13
  • The Steve Jobs MythWednesday, February 6, 13
  • Wednesday, February 6, 13
  • Awesome Products Don’t Just HappenWednesday, February 6, 13
  • IdeationWednesday, February 6, 13
  • IterationWednesday, February 6, 13
  • Ideation + IterationWednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • verifyapp.comWednesday, February 6, 13
  • Wednesday, February 6, 13
  • IdeationWednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
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  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • IterationWednesday, February 6, 13
  • Front End Code in 1 WeekWednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Not good enough. Do it again.Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Wednesday, February 6, 13
  • Ideation + IterationWednesday, February 6, 13
  • Draw 10 More SketchesWednesday, February 6, 13
  • Build 1 More PrototypeWednesday, February 6, 13
  • Get 1 More Round of FeedbackWednesday, February 6, 13
  • Ask 5 More CustomersWednesday, February 6, 13
  • Ideation + IterationWednesday, February 6, 13
  • Thanks!Wednesday, February 6, 13