Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
“If I had time and a hammer, I’d track    every bootleg copy and smash it.”    - George Lucas (attributed)Wednesday, Febru...
Turning Mediocre Products Into                                  Awesome ProductsWednesday, February 6, 13
Wednesday, February 6, 13
Over 200 startups and                            $1.5b in market capitalizationWednesday, February 6, 13
http://zurb.com                                @zurbWednesday, February 6, 13
Jonathan Smiley                            Partner, Design Lead                                  @smileyWednesday, Februar...
?                       Episode IV   Episode VI   Episode VIIWednesday, February 6, 13
1st Gen             2nd Gen           3rd Gen           4th Gen            5th Gen            6th Gen                     ...
Wednesday, February 6, 13
The Steve Jobs MythWednesday, February 6, 13
Wednesday, February 6, 13
Awesome Products                            Don’t Just HappenWednesday, February 6, 13
IdeationWednesday, February 6, 13
IterationWednesday, February 6, 13
Ideation + IterationWednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
verifyapp.comWednesday, February 6, 13
Wednesday, February 6, 13
IdeationWednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
IterationWednesday, February 6, 13
Front End Code                               in 1 WeekWednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Not good enough.                              Do it again.Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Ideation + IterationWednesday, February 6, 13
Draw 10 More SketchesWednesday, February 6, 13
Build 1 More PrototypeWednesday, February 6, 13
Get 1 More Round of FeedbackWednesday, February 6, 13
Ask 5 More CustomersWednesday, February 6, 13
Ideation + IterationWednesday, February 6, 13
Thanks!Wednesday, February 6, 13
Turning Mediocre Products into Awesome Products - Jonathan Smiley
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Turning Mediocre Products into Awesome Products - Jonathan Smiley

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Jonathan Smiley, Partner & Design Lead at ZURB, explains how to turn mediocre products into awesome products, and why so many product ideas never make it to market. (Hint: it’s not because they were bad ideas.)

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Transcript of "Turning Mediocre Products into Awesome Products - Jonathan Smiley"

  1. 1. Wednesday, February 6, 13
  2. 2. Wednesday, February 6, 13
  3. 3. Wednesday, February 6, 13
  4. 4. Wednesday, February 6, 13
  5. 5. Wednesday, February 6, 13
  6. 6. “If I had time and a hammer, I’d track every bootleg copy and smash it.” - George Lucas (attributed)Wednesday, February 6, 13
  7. 7. Turning Mediocre Products Into Awesome ProductsWednesday, February 6, 13
  8. 8. Wednesday, February 6, 13
  9. 9. Over 200 startups and $1.5b in market capitalizationWednesday, February 6, 13
  10. 10. http://zurb.com @zurbWednesday, February 6, 13
  11. 11. Jonathan Smiley Partner, Design Lead @smileyWednesday, February 6, 13
  12. 12. ? Episode IV Episode VI Episode VIIWednesday, February 6, 13
  13. 13. 1st Gen 2nd Gen 3rd Gen 4th Gen 5th Gen 6th Gen October 23, 2001 July 17, 2002 April 28, 2003 July 19, 2004 October 12, 2005 September 5, 2007 2 years after Compaq 8 months later 10 months later 14 months later 15 months later 23 months laterWednesday, February 6, 13
  14. 14. Wednesday, February 6, 13
  15. 15. The Steve Jobs MythWednesday, February 6, 13
  16. 16. Wednesday, February 6, 13
  17. 17. Awesome Products Don’t Just HappenWednesday, February 6, 13
  18. 18. IdeationWednesday, February 6, 13
  19. 19. IterationWednesday, February 6, 13
  20. 20. Ideation + IterationWednesday, February 6, 13
  21. 21. Wednesday, February 6, 13
  22. 22. Wednesday, February 6, 13
  23. 23. verifyapp.comWednesday, February 6, 13
  24. 24. Wednesday, February 6, 13
  25. 25. IdeationWednesday, February 6, 13
  26. 26. Wednesday, February 6, 13
  27. 27. Wednesday, February 6, 13
  28. 28. Wednesday, February 6, 13
  29. 29. Wednesday, February 6, 13
  30. 30. Wednesday, February 6, 13
  31. 31. Wednesday, February 6, 13
  32. 32. Wednesday, February 6, 13
  33. 33. Wednesday, February 6, 13
  34. 34. Wednesday, February 6, 13
  35. 35. Wednesday, February 6, 13
  36. 36. IterationWednesday, February 6, 13
  37. 37. Front End Code in 1 WeekWednesday, February 6, 13
  38. 38. Wednesday, February 6, 13
  39. 39. Wednesday, February 6, 13
  40. 40. Wednesday, February 6, 13
  41. 41. Wednesday, February 6, 13
  42. 42. Wednesday, February 6, 13
  43. 43. Not good enough. Do it again.Wednesday, February 6, 13
  44. 44. Wednesday, February 6, 13
  45. 45. Wednesday, February 6, 13
  46. 46. Wednesday, February 6, 13
  47. 47. Wednesday, February 6, 13
  48. 48. Wednesday, February 6, 13
  49. 49. Wednesday, February 6, 13
  50. 50. Ideation + IterationWednesday, February 6, 13
  51. 51. Draw 10 More SketchesWednesday, February 6, 13
  52. 52. Build 1 More PrototypeWednesday, February 6, 13
  53. 53. Get 1 More Round of FeedbackWednesday, February 6, 13
  54. 54. Ask 5 More CustomersWednesday, February 6, 13
  55. 55. Ideation + IterationWednesday, February 6, 13
  56. 56. Thanks!Wednesday, February 6, 13

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