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Turning Mediocre Products into Awesome Products - Jonathan Smiley
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Turning Mediocre Products into Awesome Products - Jonathan Smiley

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Jonathan Smiley, Partner & Design Lead at ZURB, explains how to turn mediocre products into awesome products, and why so many product ideas never make it to market. (Hint: it’s not because they were …

Jonathan Smiley, Partner & Design Lead at ZURB, explains how to turn mediocre products into awesome products, and why so many product ideas never make it to market. (Hint: it’s not because they were bad ideas.)

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Transcript

  • 1. Wednesday, February 6, 13
  • 2. Wednesday, February 6, 13
  • 3. Wednesday, February 6, 13
  • 4. Wednesday, February 6, 13
  • 5. Wednesday, February 6, 13
  • 6. “If I had time and a hammer, I’d track every bootleg copy and smash it.” - George Lucas (attributed)Wednesday, February 6, 13
  • 7. Turning Mediocre Products Into Awesome ProductsWednesday, February 6, 13
  • 8. Wednesday, February 6, 13
  • 9. Over 200 startups and $1.5b in market capitalizationWednesday, February 6, 13
  • 10. http://zurb.com @zurbWednesday, February 6, 13
  • 11. Jonathan Smiley Partner, Design Lead @smileyWednesday, February 6, 13
  • 12. ? Episode IV Episode VI Episode VIIWednesday, February 6, 13
  • 13. 1st Gen 2nd Gen 3rd Gen 4th Gen 5th Gen 6th Gen October 23, 2001 July 17, 2002 April 28, 2003 July 19, 2004 October 12, 2005 September 5, 2007 2 years after Compaq 8 months later 10 months later 14 months later 15 months later 23 months laterWednesday, February 6, 13
  • 14. Wednesday, February 6, 13
  • 15. The Steve Jobs MythWednesday, February 6, 13
  • 16. Wednesday, February 6, 13
  • 17. Awesome Products Don’t Just HappenWednesday, February 6, 13
  • 18. IdeationWednesday, February 6, 13
  • 19. IterationWednesday, February 6, 13
  • 20. Ideation + IterationWednesday, February 6, 13
  • 21. Wednesday, February 6, 13
  • 22. Wednesday, February 6, 13
  • 23. verifyapp.comWednesday, February 6, 13
  • 24. Wednesday, February 6, 13
  • 25. IdeationWednesday, February 6, 13
  • 26. Wednesday, February 6, 13
  • 27. Wednesday, February 6, 13
  • 28. Wednesday, February 6, 13
  • 29. Wednesday, February 6, 13
  • 30. Wednesday, February 6, 13
  • 31. Wednesday, February 6, 13
  • 32. Wednesday, February 6, 13
  • 33. Wednesday, February 6, 13
  • 34. Wednesday, February 6, 13
  • 35. Wednesday, February 6, 13
  • 36. IterationWednesday, February 6, 13
  • 37. Front End Code in 1 WeekWednesday, February 6, 13
  • 38. Wednesday, February 6, 13
  • 39. Wednesday, February 6, 13
  • 40. Wednesday, February 6, 13
  • 41. Wednesday, February 6, 13
  • 42. Wednesday, February 6, 13
  • 43. Not good enough. Do it again.Wednesday, February 6, 13
  • 44. Wednesday, February 6, 13
  • 45. Wednesday, February 6, 13
  • 46. Wednesday, February 6, 13
  • 47. Wednesday, February 6, 13
  • 48. Wednesday, February 6, 13
  • 49. Wednesday, February 6, 13
  • 50. Ideation + IterationWednesday, February 6, 13
  • 51. Draw 10 More SketchesWednesday, February 6, 13
  • 52. Build 1 More PrototypeWednesday, February 6, 13
  • 53. Get 1 More Round of FeedbackWednesday, February 6, 13
  • 54. Ask 5 More CustomersWednesday, February 6, 13
  • 55. Ideation + IterationWednesday, February 6, 13
  • 56. Thanks!Wednesday, February 6, 13