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Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product
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Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product

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Chris Burnor, Co-founder and CTO at GroupTie, explains how to avoid over- or under-engineering your product.

Chris Burnor, Co-founder and CTO at GroupTie, explains how to avoid over- or under-engineering your product.

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    Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product Presentation Transcript

    • Rocket Powered BicyclesAvoiding Over and Under Engineering your Product
    • Chris Burnor• GroupTie• StartupDigest• LinkedIn• DataDrivenSafety
    • Outline• What is a Product?• A Scientific Approach• An Unusual Example
    • The Problem
    • Over Engineering
    • Under Engineering
    • Why is this bad?It always pays to ask the questions no one else is
    • What is a Product?
    • Product connects business prioritieswith user experience
    • Product connects business prioritieswith user experience
    • So why is over/under engineering bad again?• Fails to realize business priorities• Fails realize user experience
    • Shouldn’t we plan for the future?
    • “Ay, there’s the rub”
    • Product is also a story• Idea• Market Validation• Traction• Market Dominance• Useless Patent Wars
    • How to build enough for the present but plan for the future
    • Science!
    • Scientific MethodIdea Test Conclusion
    • Idea• Think about business priorities• Think about user experience
    • Aside: Empathy• Desinging a product isfundamentally empathetic exercise• Think in your users’ minds• Don’t let your technical decisionsdrive your product• Let your product drive yourtechnical decisions
    • Test• Minimum Viable Product• Product: Viable Minimum
    • PVM• Focus on Product first• Focus on Viability to achieve thatproduct aim second• Focus on minimalism last
    • Aside: Scale• The scale of your tests will vary• Lack of big tests means no greatgrowth or ideas• Lack of small tests means too muchto do at one time• The measurement of scale is ‘doesthis test measure what we’re trying to
    • Conclusion and Re- evaluate• Vital!• Evaluation must drive next step
    • How does this solve the problem?• Separates the analytical from theempathetic• Focus on next step (Occam’s Razor)• Don’t lose sight of the vision
    • An Unusal Example: Apple• Focus clearly on product first: user experience, business priorities• Focus on viability second: It just works• Focus on minimalism third: No LTE, No RFID, no technolgies until ready
    • Questions?• Ask me now?• Ask me later? • @chrisburnor • chrisburnor.com