The Future of MobileA N D Y G R I G N O N / S TA R T U P G R I N D 2 0 1 3
Who is this guy? Apple for 10+ years Dashboard, iPod, iPhone Started webOS at Palm Founder at Quake LabsAndy Grignonagrignon@quakelabs.com
What’s the future of mobile?(i.e., how do you get an edge)
Where do you develop? Future Devices 1 Billion 300 MillionSmart Phones Tablets
‘The’ device is dead.A single investment in a proprietary API orplatform is bad news.
‘The’ device is dead. Which numbers are you going to chase? Are you judging the quantity of devices or the Market Share quality of users?Users vs. Devices Psychographic, demographic and ethnographic research is likely unavailable
‘The’ device is dead. Think about the overhead of each test, maintain and publish processDev Environment Market Share Platformize your product to become agileTest, Build & Develop Users vs. Devices across devices When your phone, watch, and toilet are all connected, the OS isn’t relevant. It’s the Internet of Things where services matter
‘The’ device is dead. How do you become visible in the app store? Competitive positioning ultimately turns intoDev Environment Market Share Marketability a feature raceTest,CommoditizationApp Build & Develop Users vs. Devices You are ultimately commoditized as a stand- alone app
Make it human.Avoid Silicon Valley Address New Users Embrace Design Think Globally Walmart Smartphone! Art and Science Make an essential product. Build an avid following.
Give yourself a way to grow.Services are more profitable than apps.
Make it essential. FacebookMake it Useful Words with Friends Focus on Value PandoraDeliver real value Save vs waste time Keep it simple Skype Save vs spend money The Weather Channel