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Ideation and Social Entrepreneurship in Latin America
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Ideation and Social Entrepreneurship in Latin America

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  • Diverse audience: focus on introducing valuable tools for entrepreneurs that you can either use in your career as an entrepreneur or use for your students as an entrepreneurship educatorBook: “Leaders make the future”
  • David Kelley: Creative confidence (early on we get put down and then we stop thinking of ourselves as creative individuals) *I'm just not the creative type.. If you say the wrong thing you are afraid to be judged.. You have heard before that you can do what you believe you can do.. it also works the other way around.. you can't do the things you don't believe you can do.. so by learning some of these techniques you can build your confidence and eventually change the way you look at yourself and start thinking of yourself as a creative person..
  • Picture of most ridiculous problem in Barcelona..useless gadgets in the world…1st. World problem.. Like can’t get to next level in angry birds or new hoodie to be able to see screenOr britney spears broke a nail / spanishcelebrety whining about something random….
  • Okay now it’s time for you to get to know each other a little better.. When you work as a team it is crucial that you have a good understanding of each other’s strengths and weaknesses. We are now going to do a quick energizer/teambuilding exercise called The movie trailer of your life!Find your team mates and stand in a circle (each team form a circle) so you can all se each other. Now you will each have exactly one minute to tell the story of your life from the day your were born till this moment where we stand here today. *the facilitator takes time (1 minute count down, let them know when there are 30 seconds left and 5 seconds left) good idea to use a big count down timer like: http://classtools.net/education-games-php/timerWhen we are working in a startup team we sometimes experience a lot of pressure and can easily feel very stressed. In those situations it is important that we know each other really well so we can deal with the conflicts in a good way. Going back to the analogy on how entrepreneurs are superheroes – we all have our superpowers and our Kryptonite (the only material that makes Superman weak) when it comes to teamwork. We will now take a second round where to tell the team about the 2 main skills/competences (superpowers) you are bringing to the team + your two biggest weaknesses when it comes to teamwork (kryptonite) - by sharing these strengths and weaknesses you can really improve your team collaboration.Let the teams choose a team captain who will lead the process to begin with *you can take turns..
  • *read the slide and explain about this type
  • *read the slide and explain about this type
  • *read the slide and explain about this type
  • It is now time for you to choose one of these three types that you identify with the most. We all have all three types in us, but for now you have to choose just one. REMEMBER to not necessarily choose the type that directly refers to your education – you can easily be a business minded engineer or a design-thinking business person.. When you have chosen your type, you come down here and pick a colored posted that matches this type.*have three different colored sticky-notes in three corner of the room.. Tell the students to stay in the corner that matches their type.. When all students have chosen their type you can start creating the teams. Aim to create teams of 5-6 people per team, 60 students = 10 teams. Make sure there is diversity in all teams – all three types should be represented in every team.
  • Now it’s time to let the real fun begin – it’s finally time to start ideating. Ideation is the process of systematic creativity, in other words; a structured way to get great new ideas.
  • First of all it is important to have the right mindset and the right the attitude. Being negative and demotivated can kill all your creativity, so it’s extremely important that all team-members are in it together and willing to work hard to develop new ideas 
  • This model illustrates the shift in mindset in the different creative stages;First we scope the problem = create a very precise problem statement and making sure we have an aligned understanding of the problem in our team. This is extremely important cause if we don’t have a clear understanding of what problem we are trying to solve we will come up with solutions for different problems! – make sure you agree on what problem to solve so you can work in the same direction.Then we Generate ideas = we think divergently (blue sky, everything is possible, no limits) and generate a tons of ideas.In the Sorting stage it is time to cluster the ideas and select the best oneFinally we conceptualize the best idea and describe it in detail
  • This quote from Einstein highlights how critically important it is that your starting point for this camp is sound and solid, as it forms the basis and foundation for the entire camp. So please take some time to read and discuss the case and use the tasks in this stage to get, as a team, a solid grounding and understanding of the problem.
  • Scoping the problem statement is one of the absolute most important tasks. If you get this right you will have a much easier time going forward. You have already done most of the work in the previous stages so now it’s just a matter of boiling down the problem description into one very precise sentence. In your guidebook you can find a few examples.*10 minute teamwork: Let the teams revisit their problem statement and create one sentence that summarizes their user segment and the specific problem they want to solve.. Fx “how can we help X specific user solve X specific problem”*tell them to get rid of all distractions; no phones, computers, papers etc. on the table. Only pens, sticky notes and one big piece of paper in the middle of the table where they write the problem statement
  • When you have the problem statement you can start generating ideas, this is the most fun part of them all. When generating ideas everything is possible. You have to be completely open to new ideas and remember to build on each other’s ideas. There are no bad ideas – even the most crazy and absurd ideas are important cause they might trigger a brilliant idea from your team mates that otherwise wouldn’t have come up.
  • The more ideas the better.. it takes a lot of good ideas to get one really good idea. It is therefore crucial that you stay open to new crazy ideas since some of these ideas can inspire new and brilliant ideas. 
  • Are there any bad ideas? Sure you can come up with tons of really bad unrealistic ideas – but those ideas are as important, cause they inspire new and better ideas.. Look at Thomas Edison for example.. he didn’t think he had failed – he had just found 1300 new ways not to invent the light bulb. Thomas Edison knew that every failure was a necessary step closer to the solution – you need to fail in order to succeed!
  • When we generate ideas there are a few ground rules to follow:See opportunities and forget known limitation Generate as many ideas as possible – quantity over quality! No criticism is allowed – don’t say “no but”, say “yes and..” Co-create by building on each others’ ideas  To generate ideas effectively we will use a few good brainstorming techniques. We are going to use two powerful techniques today called “Open Brainstorming and Reverse Brainstorming”, These techniques are described in your guidebook *(innovator’s guidebook)
  • You can try Open brainstorm in two formats that appeal to different people:Brainstorming out loud: write the problem statement in the middle of the table, team members each have a block of sticky notes, write one idea per sticky note then say it out loud and put it in the middle of the table (the idea is that the rest of the teams will get inspired by the ideas and build on those ideas)Brainstorming in silence: To respect the fact that creativity is an individual thing = we need different types of stimuli to be creative, you can try brainstorming in silence – take a time-out and spend 5-10 minutes sitting by yourself and come up with at least 10 new ideas. Then get back together and share your new ideas.*check the time schedule. They have about 30-35 minutes for this exercise
  • The next energizer we will try now is called “YES I made a mistake!”. *instructions:This energizer helps you get a lot of energy and it also underlines the importance of being able to fail! When we work with creativity we celebrate failures and this is EXTREMELY important! It is okay to fail!!!Cause all those crazy ideas are very important.. If we don’t let ourselves come up with crazy ideas we will never get the radical innovative ideas. We have to allow ourselves to fail.You pair up two and two, stand up and find a place where you can stand up facing each other. Then you choose a topic (e.g. car brands, types of clothing, types of foods, colors, body parts, etc.) if you choose car brands you now start taking turns on mentioning a car brand like Toyota, Mercedes, Honda etc.. If you can’t think of a brand within a second you have lost and you have to scream as loud as you can “YES I MADE A MISTAKE!!!” then you choose a new topic and continue.. *After the energizer you go back to slide 12 and let them revisit their problem statements from the USER stage, encourage the team leader to use the guidebook to find more info.. 
  • Now we are changing the mindset and going into the red zone – it is now finally allowed to be critical, rational and logic since we will now start sorting the ideas and eliminating the worst ideas.
  • Little story about how it’s sometimes better to let go of you ideas…In the “sorting stage” it can sometimes be really hard to let go of our own ideas.. We tend to fall in love with our own ideas and it can be very difficult to realize that we need to let it go..Try to tell this story in a good way:"The South Indian Monkey trap...consists of a hollowed-out coconut chained to a stake. The coconut has some rice inside which can be grabbed through a small hole. The hole is big enough so that the monkey's hand can go in, but too small for his fist with rice in it to come out. The monkey reaches in and is suddenly trapped - by nothing more than his own value rigidity. He can't revalue the rice. He cannot see that freedom without rice is more valuable than capture with it.”Point is of course that they should be careful not to get trapped in the South Indian Monkey trap when they are sorting the ideas.. Sometimes other team members have better ideas and then you should be able to let go of your own ideas..
  • When you have come up with hundreds of ideas it is time to cluster, sort and select the best ideas. In this process it is allowed to be rational and skeptical in order to eliminate the worst ideas.  Go through the ideas one by one and read them out loud. Throw away the
obviously unrealistic ideas and the ones that are less likely to solve the problem. Try also to combine weak ideas to make bigger and better ideas. Continue until you have found the 10 best ideas.After sorting the ideas you can use the idea selection matrix to find the very best idea. The matrix has two axes ranging from “low” to “high”:X axis: value: how valuable is your product/service for the user? Y axis: uniqueness: how much does your product/service differ from competing 
products/services?
Place the ten ideas on the matrix to get a good overview of their potential. When you are done, the best ideas should be the ones that are highly valuable and well differentiated from competing solutions.
take the three best ideas and make a quick vote in the team: which one do you believe in the most? Choose only one idea
  • Most important to investors is traction – your product’s engagement with its market. In order of importance it is demonstrated through profit, revenue, customers, pilot customers, non-paying users, and verified hypothesis about customer problems. A story without traction is a work of fiction. You must start building your product and start testing it with your market before you start raising money!The market doesn’t seem large, invetors won’t care about yout product, team, or company at all.Is Your Product a Vitamin or a Painkiller? If You Are Here to Raise Money: How Far Will This Money Take You? It is important that you have a realistic estimate of the money you will need and a plan for how to spend it so be prepared to answer questions like: Do you have a financing plan with milestones? How much total money do you need? How far will this money take you? Does the budget have a buffer for unforeseen costs and delays? What is the exit strategy? If there is time you can let them have abother 5 min preparation and then another pitching round 2 and 2..
  • Transcript

    • 1. Henrik Scheel henrik@startupxp.com Ideation and Creativity Identifying opportunities for new startups in Colombia
    • 2. Not just a place – it’s a state of mind
    • 3. How to get good ideas? Are you creative?
    • 4. The importance of creative confidence David Kelley Co-Founder; IDEO & Stanford D-School
    • 5. Goals for today Change your lives Build your creative confidence Give you the tools to solve complex problems in a better way Develop great ideas for future businesses
    • 6. Energizer
    • 7. Trailer of your life Storyteller 1 Wanted to be First time Huge mistake Super Power 
    • 8. Trailer of your life Storyteller 2 I dream about Proudest moment I suck at.. Super Power 
    • 9. Why Creativity ?
    • 10. 16
    • 11. 1: Scoping 2: Generating 3: Grouping 4: Conceptualizing 5: Final Selection Model for systematic creativity 1 5432
    • 12. Mindset in the creative stages Yellow Define the problem • Be curious • Ask questions • Be precise • Investigate the problem • Frame the problem statement Green Generate ideas • Be open • Be crazy • Generate ideas • Look for synergies • See opportunities • ”yes and…” Red Evaluate and choose • Be logical • Be critical • Be realistic • Use data and quantify • “Yes because… no because…” S S s S S s
    • 13. Attitude is everything! Innovation is a team sport
    • 14. Overview of challenge areas • Health and well-being • Infrastructure • Recycling and garbage handling • General Safety (Violence, crime, drugs, sexual harassment) 30 • Unemployment • Homelessness • Senior citizens • Agriculture • Education
    • 15. Examples of topics -Helping people to learn about finances - How to avoid getting into debt, how to save up money and getting rewards for that.. -Helping people to learn about nutrition, food and diet - How to cook a good meal? - What types of foods are good for you an why? -Helping people become more active - Help people learn how to do sports - Help people find gym buddies and make it fun to work out -Helping people learn in a fun way - Any educational content can be gamified -Gaming for health - To prevent diseases (smoke, diabetes, allergies, social dynamics, anti-bullying, general health) 31
    • 16. The creative process
    • 17. “if I had only 1 hour to save the world I would spend 55 minutes defining the problem and 5 minutes finding the solution” – Albert Einstein
    • 18. Identify Stage 2 - Template 1 out of 3 New insights about your user Data points fromexpert interviews and onlineresearch. Your main user segment Users Based on thesub-challenges from stage1- list thedifferent user user segment per circle. Problem areas for your user segment List all your user’s problems
    • 19. Scope Write down one very precise problem statement! “How can we help X SPECIFIC USER solve X SPECIFIC PROBLEM
    • 20. Generate
    • 21. The best way to have a good idea is to have a lot of ideas! Linus Pauling
    • 22. -Thomas Edison
    • 23. Rules in the creative process • See opportunities and forget limitations • Generate as many ideas as possible quantity over quality! • No criticism is allowed don’t say “no but”, say “yes and..” • Co-create by building on each others’ ideas
    • 24. Connect the nine dots Using 4 straight lines without lifting the pen
    • 25. Generate Open Brainstorm
    • 26. Visual Stimuli
    • 27. Stay hungry stay foolish Energizer “YES I MADE A MISTAKE!”
    • 28. The creative process
    • 29. Idea selection Stage 4 - Template 1 out of 2 How does your product or servicediffer Not uniqueand not valuable - you’rea bozo Uniquebut not valuable - you’ll own a market that doesn’t exist Uniqueand valuable - this is whereyoumakemoney and history Valuablebut not unique - you’ll haveto competeon price Low value Highlevelofuniqueness Highvalue Lowlevelofuniqueness
    • 30. Idea description Stage 4 - Template 2 out of 2 Problem Solution User Competition Costs Revenue
    • 31. Structure your pitch Customer’s pain Market Solution + secret sauce Competition Revenue Model Traction Team Timeline & Status
    • 32. NO EXCUSES!
    • 33. Henrik Scheel henrik@startupxp.com www.startupexperience.org www.slideshare.com/startupexperience Thank you 

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