0
Running Lean
to MVP
what we’ve learned
Who am I?
“Stay far from timid,
only make moves when your heart’s in it,
and live the phrase: sky’s the limit!”
- The Noto...
What’s Running Lean?
What’s an MVP?
Overview
1. Meta Principles
2. Create Your Lean Canvas
3. Get Ready To Experiment
4. The Problem Interview
5. The Solution...
Overview
1. Meta Principles
2. Create Your Lean Canvas
3. Get Ready To Experiment
4. The Problem Interview
5. The Solution...
Meta Principle No.1
● Document Your Plan A
click for a
template
1. 9.
8.
6.
5.
4. 3. 2.
7.
Meta Principle No.2
● Identify the Riskiest parts
Problem/Solution
Fit
Product/Market Fit Scale
● Do I have a
problem wort...
Meta Principle No.3
● Systematically Test Your Plan
Overview
1. Meta Principles
2. Create Your Lean Canvas
3. Get Ready To Experiment
4. The Problem Interview
5. The Solution...
Create Your Lean Canvas
what the book says:
1.
9.8.
7. 6.
5.4. 3. 2.
Create Your Lean Canvas
what we did:
Create Your Lean Canvas
what we learned:
● Do so in 20 minutes!
● Lean Canvas suits startups better than
Business Model Ca...
Overview
1. Meta Principles
2. Create Your Lean Canvas
3. Get Ready To Experiment
4. The Problem Interview
5. The Solution...
Get Ready To Experiment
what the book says:
● Assemble a Problem/Solution Team
○ Ideal Size 2, 3 people
○ Must Haves:
■ de...
Get Ready To Experiment
what we did:
● We were 2
○ Problem Team = me
○ Solution Team = co-founder
● We split our tasks:
○ ...
Get Ready To Experiment
what we learned:
● We made mistakes!
○ Don’t waste your time on things you suck at!
○ Customer Dev...
Overview
1. Meta Principles
2. Create Your Lean Canvas
3. Get Ready To Experiment
4. The Problem Interview
5. The Solution...
The Problem Interview
what the book says:
● Hypotheses to validate:
● Formulate Falsifiable
Hypotheses!
○ [Specific Repeat...
The Problem Interview
what we did:
The Problem Interview
what we did:
The Problem Interview
what the book says:
● Review your results weekly!
● According to the results we iterated the intervi...
The Problem Interview
what the book says:
● Start to focus on Early Adopters
what we did:
● We found out about two distinc...
The Problem Interview
what the book says:
● Refine The Problems
what we did:
● From a very vague specification we went to ...
The Problem Interview
what the book says:
● Understand their existing alternatives
what we did:
● We found out about alter...
The Problem Interview
what the book says:
● Pay attention to words customers use
what we did:
● “The free porn is great!”
...
The Problem Interview
what we learned:
The Problem Interview
what we learned:
Overview
1. Meta Principles
2. Create Your Lean Canvas
3. Get Ready To Experiment
4. The Problem Interview
5. The Solution...
The Solution Interview
what the book says:
● Formulate Falsifiable Hypotheses!
○ [Specific Repeatable Action] will [Expect...
The Solution Interview
what we did:
The Solution Interview
what the book says:
● Review your results weekly!
what we did:
● According to the results we iterat...
The Solution Interview
what the book says:
● Add/kill Features!
what we did:
● What features people care, talk, are intere...
The Solution Interview
what the book says:
● Reconfirm Earlier Hypotheses
what we did:
● Customers generally agreed to wha...
The Solution Interview
what the book says:
● Refine Pricing
what we did:
● Pay as you go vs. Subscription.
● The more I co...
The Solution Interview
what we learned:
Interviews
what we learned:
● Interviews are inefficient but they are an
invaluable source of learning!
○ Customers will t...
Interviews
what we learned:
● Interviewing is tricky!
○ It is difficult to do it objectively.
○ It is best to use pen and ...
In Conclusion
● Feedback loop is the most powerful tool to
validate.
● You don’t need anything else than a pen
and a paper...
What’s next?
If you liked the
presentation,
please help me by
taking part in this
survey :)
For More Information
● other presentations
○ Presentation by Dr. Thomas Funke (pdf)
○ Presentation by Rob Fitzpatrick (vid...
Questions?
“Most people never ask. And that’s what
separates sometimes the people who do things
from the people who just d...
Thank You!
matej@relevate.it
about.me/MatejLukasik
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StartupCamp Bratislava#34 - Running Lean Up To MVP

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Transcript of "StartupCamp Bratislava#34 - Running Lean Up To MVP"

  1. 1. Running Lean to MVP what we’ve learned
  2. 2. Who am I? “Stay far from timid, only make moves when your heart’s in it, and live the phrase: sky’s the limit!” - The Notorious B.I.G.
  3. 3. What’s Running Lean?
  4. 4. What’s an MVP?
  5. 5. Overview 1. Meta Principles 2. Create Your Lean Canvas 3. Get Ready To Experiment 4. The Problem Interview 5. The Solution Interview
  6. 6. Overview 1. Meta Principles 2. Create Your Lean Canvas 3. Get Ready To Experiment 4. The Problem Interview 5. The Solution Interview
  7. 7. Meta Principle No.1 ● Document Your Plan A click for a template 1. 9. 8. 6. 5. 4. 3. 2. 7.
  8. 8. Meta Principle No.2 ● Identify the Riskiest parts Problem/Solution Fit Product/Market Fit Scale ● Do I have a problem worth solving? ● Is it a must-have solution? ● Will people pay for it? ● Can it be solved (feasibility)? ● Have I built something, some people want? ● How do I accelerate growth? MVP Launch Seek Funding
  9. 9. Meta Principle No.3 ● Systematically Test Your Plan
  10. 10. Overview 1. Meta Principles 2. Create Your Lean Canvas 3. Get Ready To Experiment 4. The Problem Interview 5. The Solution Interview
  11. 11. Create Your Lean Canvas what the book says: 1. 9.8. 7. 6. 5.4. 3. 2.
  12. 12. Create Your Lean Canvas what we did:
  13. 13. Create Your Lean Canvas what we learned: ● Do so in 20 minutes! ● Lean Canvas suits startups better than Business Model Canvas. ● It is an imperative to sit down and fill out your canvas.
  14. 14. Overview 1. Meta Principles 2. Create Your Lean Canvas 3. Get Ready To Experiment 4. The Problem Interview 5. The Solution Interview
  15. 15. Get Ready To Experiment what the book says: ● Assemble a Problem/Solution Team ○ Ideal Size 2, 3 people ○ Must Haves: ■ development (how to build stuff) ■ design (aesthetics and user experience) ■ marketing (copywriting, communication, metrics, pricing, positioning)
  16. 16. Get Ready To Experiment what we did: ● We were 2 ○ Problem Team = me ○ Solution Team = co-founder ● We split our tasks: ○ development (co-founder) ○ design (co-founder + me) ○ marketing and everything else (me)
  17. 17. Get Ready To Experiment what we learned: ● We made mistakes! ○ Don’t waste your time on things you suck at! ○ Customer Development a.k.a. “getting out of the building” has to be done by all co-founders! ○ Problem and Solution division is beneficial, if to be applied, the teams have to take leadership in their respective parts. ○ Geographically separated cofounders are just not sustainable!
  18. 18. Overview 1. Meta Principles 2. Create Your Lean Canvas 3. Get Ready To Experiment 4. The Problem Interview 5. The Solution Interview
  19. 19. The Problem Interview what the book says: ● Hypotheses to validate: ● Formulate Falsifiable Hypotheses! ○ [Specific Repeatable Action] will [Expected Measurable Outcome] ○ Problem - What are you solving? ○ Existing Alternative - Who is the competition. ○ Customer Segments - Who has the pain?
  20. 20. The Problem Interview what we did:
  21. 21. The Problem Interview what we did:
  22. 22. The Problem Interview what the book says: ● Review your results weekly! ● According to the results we iterated the interview script through four versions. ○ Problem Interview 1.0 (Script) ○ Problem Interview 1.1 (Script) ○ Problem Interview 2.0 (Script) ○ Problem Interview 3.0 (Script) what we did:
  23. 23. The Problem Interview what the book says: ● Start to focus on Early Adopters what we did: ● We found out about two distinct groups of customers.
  24. 24. The Problem Interview what the book says: ● Refine The Problems what we did: ● From a very vague specification we went to three very specific problems.
  25. 25. The Problem Interview what the book says: ● Understand their existing alternatives what we did: ● We found out about alternatives that never came to our minds before.
  26. 26. The Problem Interview what the book says: ● Pay attention to words customers use what we did: ● “The free porn is great!” ● “I love the amount of stuff I get to steal.” ● “Any dumbass can write anything anywhere.”
  27. 27. The Problem Interview what we learned:
  28. 28. The Problem Interview what we learned:
  29. 29. Overview 1. Meta Principles 2. Create Your Lean Canvas 3. Get Ready To Experiment 4. The Problem Interview 5. The Solution Interview
  30. 30. The Solution Interview what the book says: ● Formulate Falsifiable Hypotheses! ○ [Specific Repeatable Action] will [Expected Measurable Outcome] ● Hypotheses to validate: ○ Solution - How will you solve these problems? ○ Revenue Streams - What is the pricing model? ○ Early Adopters - Who has the biggest pain?
  31. 31. The Solution Interview what we did:
  32. 32. The Solution Interview what the book says: ● Review your results weekly! what we did: ● According to the results we iterated the interview script through two versions. ○ Solution Interview 1.0 (Script) ○ Solution Interview 2.0 (Script)
  33. 33. The Solution Interview what the book says: ● Add/kill Features! what we did: ● What features people care, talk, are interested in? ● What features they are only “OK” with?
  34. 34. The Solution Interview what the book says: ● Reconfirm Earlier Hypotheses what we did: ● Customers generally agreed to what we proposed as facts, based on our Problem Interview results.
  35. 35. The Solution Interview what the book says: ● Refine Pricing what we did: ● Pay as you go vs. Subscription. ● The more I contribute the less I pay.
  36. 36. The Solution Interview what we learned:
  37. 37. Interviews what we learned: ● Interviews are inefficient but they are an invaluable source of learning! ○ Customers will teach you what you don’t know you don’t know. ○ Customers will define the problems for you (if they have them). ○ Customers will tell you exactly how, and what do they use to solve the problem currently, and also what they like and what they don’t like about the solution.
  38. 38. Interviews what we learned: ● Interviewing is tricky! ○ It is difficult to do it objectively. ○ It is best to use pen and paper. ○ Overcome yourself. ● Understanding of methodology ○ Make sure everyone on the team understands the methodology so you can align your goals and priorities.
  39. 39. In Conclusion ● Feedback loop is the most powerful tool to validate. ● You don’t need anything else than a pen and a paper to run it! ● You don’t know anything until you validate something. ● Marry the problem, not the solution.
  40. 40. What’s next? If you liked the presentation, please help me by taking part in this survey :)
  41. 41. For More Information ● other presentations ○ Presentation by Dr. Thomas Funke (pdf) ○ Presentation by Rob Fitzpatrick (video) ● www.relevate.it ○ Blog posts that focus on one chapter each. ● www.amazon.com ○ the book is available in hardcover and kindle editions
  42. 42. Questions? “Most people never ask. And that’s what separates sometimes the people who do things from the people who just dream about them.” - Steve Jobs
  43. 43. Thank You! matej@relevate.it about.me/MatejLukasik
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