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Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Startonomics SF 2008)

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Dealmaker Media
Dealmaker Media

Presentation by Muhammad Saleem, http://ACSseo.com, on social media optimization, distribution strategies for startups.

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Social Media & Word-of-Mouth Marketing for Startups Digg, Delicious, Twitter. Word of mouth has never been sexier. Learn how to use social media & social bookmarking to spread the word to your mother.
Where to find this presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 Industry Rules of Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
9 Industry Rules of Social Media Optimization ,[object Object],[object Object],[object Object],[object Object]
Some Notes: ,[object Object],[object Object]
Core Services to Monitor and Use ,[object Object],[object Object],[object Object],[object Object]
Advantages to Social Media ,[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object],[object Object]
Why Microblog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Search ,[object Object]
Increasing Search Rankings and Visibility
Increasing Search Rankings and Visibility
Increasing Search Rankings and Visibility
6 Examples ,[object Object],[object Object]
ProTraveller (OTBeach)
Flixter Blog (Flixter)
Mint Blog (Mint)
Sloshspot Blog (Sloshspot)
Palaestra Training Blog (Palaestra)
Experience Blog (Experience Project)
How to Execute? ,[object Object]
Short-term Strategy
Long-term Strategy
How to Execute? ,[object Object],[object Object]
Audience Preferences
Audience Preferences
Audience Preferences
Audience Preferences
Audience Preferences
How to Execute? ,[object Object],[object Object],[object Object]
Conversion rate
How to Execute? ,[object Object],[object Object],[object Object],[object Object]
Execution: Two Main Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copywriting for Social Media ,[object Object]
The “10 Second Rule” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copywriting for Social Media ,[object Object],[object Object]
Writing for regular readers, search engines, and social media ,[object Object],[object Object],[object Object]
Copywriting for Social Media ,[object Object],[object Object],[object Object]
Example: Don’t
Example: Do
Copywriting for Social Media ,[object Object],[object Object],[object Object],[object Object]
The Social Media Title
Formula: The Social Media Title ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: The Social Media Title
Execution: Two Main Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Layout and Design for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Layout and Design for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Main Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Media Community – Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Main Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Media Community – Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Media Community – Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Super Users are Important
5 Essential Rules of Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]

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