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Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
Neil Patel Startonomics LA
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Neil Patel Startonomics LA

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Neil Patel on SEO secrets and customer acquisition strategies at Dealmaker Media's Startonomics LA Conference on Feb 6/09.

Neil Patel on SEO secrets and customer acquisition strategies at Dealmaker Media's Startonomics LA Conference on Feb 6/09.

Published in: Technology, Design
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Transcript

  • 1. Beginner’s Guide to SEO Neil Patel QuickSprout
  • 2. <ul><li>The Fundamentals </li></ul>
  • 3. The Fundamentals <ul><li>Research, research, research </li></ul><ul><li>Content is king </li></ul><ul><li>Cleanliness is next to Godliness </li></ul><ul><li>Are you LinkedIn? </li></ul>
  • 4.  
  • 5. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research </li></ul>
  • 6. Keyword Research <ul><li>Don’t be foolish! Just because a </li></ul><ul><li>keyword has high search volume , it </li></ul><ul><li>doesn’t mean it is a good keyword </li></ul><ul><li>to target. </li></ul>
  • 7.  
  • 8.  
  • 9.  
  • 10. Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.
  • 11. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------------------------------------------- </li></ul><ul><li>Content is King </li></ul>
  • 12. Content is King <ul><li>Content helps search engines </li></ul><ul><li>determine what to rank a web </li></ul><ul><li>page for. </li></ul>
  • 13.  
  • 14.  
  • 15.  
  • 16. The Good Stuff <ul><li>Evergreen content </li></ul><ul><li>Fresh content </li></ul><ul><li>How to guides, lists, and resourceful information </li></ul>
  • 17.  
  • 18.  
  • 19. Why not start a blog? <ul><li>You can easily add content through a </li></ul><ul><li>blog, update it whenever you want, </li></ul><ul><li>and still get site wide search engine </li></ul><ul><li>love. </li></ul>
  • 20. The Bad Stuff <ul><li>Irrelevant and duplicate content </li></ul><ul><li>can hurt your rankings. Stay away </li></ul><ul><li>from it. </li></ul>
  • 21. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------------------------------------------- </li></ul><ul><li>Content is King ------------------------------------------------- </li></ul><ul><li>On Page Factors </li></ul>
  • 22. On Page Factors <ul><li>Don’t forget the basics: headings, </li></ul><ul><li>meta tags, title tags, sitemaps, </li></ul><ul><li>domain name, URL structure, </li></ul><ul><li>site structure, and alt tags </li></ul>
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Ideal URL Structure <ul><li>Keyword rich </li></ul><ul><li>No extraneous characters </li></ul><ul><li>The shorter the better </li></ul><ul><li>No underscores </li></ul><ul><li>Sub-domains over sub directories </li></ul>
  • 30. Ideal Site Structure <ul><li>Cross linking within the content </li></ul><ul><li>Nofollow junk links </li></ul><ul><li>Keep pages under 100 links </li></ul><ul><li>Link to internal pages </li></ul>
  • 31.  
  • 32. Optimize Your Images! <ul><li>Every image should have a unique alt tag </li></ul><ul><li>Use of the long description tag </li></ul><ul><li>Enable enhanced image search in Google Webmaster Tools </li></ul>
  • 33. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------------------------------------------- </li></ul><ul><li>Content is King ------------------------------------------------- </li></ul><ul><li>On Page Factors ------------------------------------------------- </li></ul><ul><li>Link Building 101 </li></ul>
  • 34. Link Building 101 If you want to be popular on the web, you have to get other people to link to you.
  • 35.  
  • 36. What makes a good link? <ul><li>Rich in anchor text </li></ul><ul><li>In text link </li></ul><ul><li>Relevant/authority site </li></ul><ul><li>Permanent link </li></ul>
  • 37. What makes a bad link? <ul><li>Paid text link </li></ul><ul><li>Footer/site wide link </li></ul><ul><li>Spammy/irrelevant site </li></ul><ul><li>Too rich in anchor text </li></ul><ul><li>Reciprocal link </li></ul>
  • 38.  
  • 39. Want a high PageRank? If you want a high Google PageRank you better get those links.
  • 40. How to Build Links <ul><li>Write good content </li></ul><ul><li>Create buzz in the blogosphere </li></ul><ul><li>Leverage social media sites </li></ul><ul><li>Leverage directories </li></ul><ul><li>Email website owners </li></ul>
  • 41.  
  • 42. Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .
  • 43. Slides <ul><li>Have questions? Contact me. </li></ul><ul><li>Neil Patel </li></ul><ul><li>(562) 292-3834 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.quicksprout.com </li></ul>
  • 44. Appendix <ul><li>tools.seobook.com/firefox/seo-for-firefox.html </li></ul><ul><li>siteexplorer.search.yahoo.com/ </li></ul><ul><li>google.com/webmasters/tools </li></ul><ul><li>mattcutts.com/blog/dashes-vs-underscores </li></ul>

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