Beginner’s Guide to SEO Neil Patel QuickSprout

The Fundamentals

The Fundamentals

The Fundamentals Research, research, research Content is king Cleanliness is next to Godliness Are you LinkedIn?

Research, research, research

Content is king

Cleanliness is next to Godliness

Are you LinkedIn?

The Fundamentals ------------------------------------------------- Keyword Research

The Fundamentals -------------------------------------------------

Keyword Research

Keyword Research Don’t be foolish! Just because a keyword has high search volume , it doesn’t mean it is a good keyword to target.

Don’t be foolish! Just because a

keyword has high search volume , it

doesn’t mean it is a good keyword

to target.

Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.

The Fundamentals ------------------------------------------------- Keyword Research ------------------------------------------------- Content is King

The Fundamentals -------------------------------------------------

Keyword Research -------------------------------------------------

Content is King

Content is King Content helps search engines determine what to rank a web page for.

Content helps search engines

determine what to rank a web

page for.

The Good Stuff Evergreen content Fresh content How to guides, lists, and resourceful information

Evergreen content

Fresh content

How to guides, lists, and resourceful information

Why not start a blog? You can easily add content through a blog, update it whenever you want, and still get site wide search engine love.

You can easily add content through a

blog, update it whenever you want,

and still get site wide search engine

love.

The Bad Stuff Irrelevant and duplicate content can hurt your rankings. Stay away from it.

Irrelevant and duplicate content

can hurt your rankings. Stay away

from it.

The Fundamentals ------------------------------------------------- Keyword Research ------------------------------------------------- Content is King ------------------------------------------------- On Page Factors

The Fundamentals -------------------------------------------------

Keyword Research -------------------------------------------------

Content is King -------------------------------------------------

On Page Factors

On Page Factors Don’t forget the basics: headings, meta tags, title tags, sitemaps, domain name, URL structure, site structure, and alt tags

Don’t forget the basics: headings,

meta tags, title tags, sitemaps,

domain name, URL structure,

site structure, and alt tags

Ideal URL Structure Keyword rich No extraneous characters The shorter the better No underscores Sub-domains over sub directories

Keyword rich

No extraneous characters

The shorter the better

No underscores

Sub-domains over sub directories

Ideal Site Structure Cross linking within the content Nofollow junk links Keep pages under 100 links Link to internal pages

Cross linking within the content

Nofollow junk links

Keep pages under 100 links

Link to internal pages

Optimize Your Images! Every image should have a unique alt tag Use of the long description tag Enable enhanced image search in Google Webmaster Tools

Every image should have a unique alt tag

Use of the long description tag

Enable enhanced image search in Google Webmaster Tools

The Fundamentals ------------------------------------------------- Keyword Research ------------------------------------------------- Content is King ------------------------------------------------- On Page Factors ------------------------------------------------- Link Building 101

The Fundamentals -------------------------------------------------

Keyword Research -------------------------------------------------

Content is King -------------------------------------------------

On Page Factors -------------------------------------------------

Link Building 101

Link Building 101 If you want to be popular on the web, you have to get other people to link to you.

What makes a good link? Rich in anchor text In text link Relevant/authority site Permanent link

Rich in anchor text

In text link

Relevant/authority site

Permanent link

What makes a bad link? Paid text link Footer/site wide link Spammy/irrelevant site Too rich in anchor text Reciprocal link

Paid text link

Footer/site wide link

Spammy/irrelevant site

Too rich in anchor text

Reciprocal link

Want a high PageRank? If you want a high Google PageRank you better get those links.

How to Build Links Write good content Create buzz in the blogosphere Leverage social media sites Leverage directories Email website owners

Write good content

Create buzz in the blogosphere

Leverage social media sites

Leverage directories

Email website owners

Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .

Slides Have questions? Contact me. Neil Patel (562) 292-3834 [email_address] www.quicksprout.com

Have questions? Contact me.

Neil Patel

(562) 292-3834

[email_address]

www.quicksprout.com

Appendix tools.seobook.com/firefox/seo-for-firefox.html siteexplorer.search.yahoo.com/ google.com/webmasters/tools mattcutts.com/blog/dashes-vs-underscores

tools.seobook.com/firefox/seo-for-firefox.html

siteexplorer.search.yahoo.com/

google.com/webmasters/tools

mattcutts.com/blog/dashes-vs-underscores