Frank Addante Startonomics LA

A++ Teams Frank Addante CEO & Founder [email_address] (310) 943-4370 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES

A++ TEAMS

5 Startups =

2 Acquisitions

1 IPO

2 Fast-growing market leaders

$1 Billion in market value

Very different companies, one common theme:

A++ Teams

Hiring: The DNA of an A++ Team

Team Development: Cultural Values

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Active Communicators

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

If you can’t trust someone 100%, don’t bring them on to your team. If you do trust them, support them 100%. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

Those who have been part of a winning company have set the bar and anything else than exceeding that bar, in their mind, is failure. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

Hire people with an insatiable appetite for getting things done. You can generally tell who these people are because they can’t sit still in their seats. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

It’s more important to hire quick learners that can adapt versus deep experience. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

Strong egos will kill the culture of an early stage company…kill it fast. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

Communication is contagious. The more “in the flow” communication, the better. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

While it is good to have like minded individuals, it is equally important to balance that with people who have different perspectives and points of view. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

People who are driven to build something, will. Don’t be afraid to hire people with high ambitions to start their own company. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

Hard working people that are committed to winning will spend the extra time to learn. It allows them to make more mistakes. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

You can’t teach people to take pride in their work, so find people that do. Pride trumps all other motivators to do a superb job. THE DNA OF AN A++ TEAM

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

Find people that are driven by the results and are bored by the methods. THE DNA OF AN A++ TEAM

THE DNA OF AN A++ TEAM These are the minimum requirements; all are required without exception.

Innovation

Transparency

Active Communication

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES We invest our thinking and resources into change that will propel the industry and this company forward.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES Knowledge is powerful. Transparency keeps us honest. We believe in the highest level of transparency possible with our team, investors and customers.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES Communication makes or breaks relationships. We will devote time and effort to make communication a priority.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES While we enjoy winning, we will not let our success get to our head.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES Team development is top priority for us. We hold each other in high regard and have zero tolerance for disrespectful behavior.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES We consider ourselves to be fortunate and believe in paying it forward to those in need.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES We are driven to win and are highly competitive; externally not internally.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES Personal pride in our work is the number one criteria for our team members.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistake are OK

Fun

CULTURAL VALUES We go fast but don’t hurry.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistake are OK

Fun

CULTURAL VALUES Constantly find ways to do twice as much with half as much time, money and resources.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES If we aren’t making mistakes, we aren’t moving fast enough. Making mistakes is key to innovating and learning.

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

CULTURAL VALUES We will celebrate our wins together, big and small.

Hiring:

Trust

Winners

Fire in the Belly

Good Athletes

No Egos

Diversity

Entrepreneurs

Hard Working

Pride

Purpose Driven

SUMMARY

Team Development:

Innovation

Transparency

Humility

Respect

Community

Competition

Pride

Speed

Do More with Less

Mistakes are OK

Fun

A company’s most valuable and most expensive assets are it’s people. These assets walk out the door everyday. My job is to make sure they come back. SUMMARY