Presentation by Lance Tokuda, RockYou, on using social networking platforms and applications for viral marketing distribution.

1. Arch Viral Creating Social Apps for Social Platforms

2. Market for Social Apps is Exploding Wikipedia.org Alexa Global Traffic Rankings 1 2 3 4 5 6 7 8 9 10 2005 (U.K.) 2008 1 2 3 4 5 6 7 8 9 10

3. Web 1.0 Website Growth Year 0 Year 10

4. Web 2.0 Application Growth Year 0 Year 10

7. Million User Applications on Facebook FACT: only 1% of all applications reach 1M installs

9. Install flow example for Bumper Sticker You don’t have to be grammatical to be a top 10 app!

10. Engagement flow example for Friends for Sale

11. Metrics for viral loop User Call to action to invite friends x = invited friends Accept? No Yes y% = accept rate x * y > 1 gives you viral growth!

16. The End