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Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startonomics SF 2008)

by Dealmaker Media on Sep 12, 2008

  • 6,624 views

Presentation by Lance Tokuda, RockYou, on using social networking platforms and applications for viral marketing distribution.

Presentation by Lance Tokuda, RockYou, on using social networking platforms and applications for viral marketing distribution.

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fb app viral social virality rockyou social app facebook socialmedia platform webdev socialgames viralloop application startonomics

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10 Embeds 572

http://startonomics.com 330
http://developer.yahoo.net 137
http://tarciziosilva.com.br 38
http://developer.yahoo.com 28
http://crezard.textcube.com 18
http://500hats.typepad.com 8
http://www.slideshare.net 6
http://blog.slideshare.net 4
http://crezard-textcube.blogspot.com 2
http://translate.googleusercontent.com 1

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  • profjavadev profjavadev I am trying to understand how you can claim to have viral rates when x * y > 1? For e.g. if x=20 friends are invited and y=6% is the acceptance rate then x*y = 1.2. I.e. about 1 person accepted the invitation. That is 1 more person than before the invites were sent out. So, are you saying that if each person is able to attract at least 1 other person to join then we have viral conversion?

    Thanks!
    2 years ago Reply
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Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startonomics SF 2008) — Presentation Transcript