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Richard Kwan: EPUB in Practice, My Experience of Introducing EPUB at Penguin
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Richard Kwan: EPUB in Practice, My Experience of Introducing EPUB at Penguin

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Richard Kwan's presentation from StartWithXML London, on September 2nd, 2009. …

Richard Kwan's presentation from StartWithXML London, on September 2nd, 2009.

"EPUB in Practice, My Experience of Introducing EPUB at Penguin"

Published in: Technology, News & Politics

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  • Background for the business and to ebooks. Global Programme, covering all territories but I’ll mainly focus on the UK
  • - not too tecchy just describing the approach. -in a typical consultancy way I may ask more questions than provide answers... background - a very exciting time, gone from a void to an embryonic but real business. talk about wider external market environment, critical mass of external and internal events. - high level publishing workflow - Invite questions ongoing
  • Started the project in 1997, epub ratified in nov 07, Waterstones launch in Sept22 ‘08
  • we have to talk about Kindle and other formats in the context of epub
  • Put epub into context - you’ll need to think about all these things ISBN’s creation - in epub metadata?
  • -was new and ticked various boxes at the time ‘we thought it had legs’ – seems more obvious now than it did at the time and wasn’t even called epub back then but oeb -no tie-in to other organisations -could take experience, knowledge and tools from the web
  • -kindle careful to consider - choice of formats is both practical and strategic -example of splintering, leads into chunking and other experimentation, epub may be the basis.
  • - It’s all about suppliers, not just choosing but managing them ongoing-big subject and won’t cover here. - in-house there are lots approaches and it’s whatever works for you - this won’t be knew for many but our general approach is to push digital production as far upstream (i.e. as close to the point of creation) as possible
  • -EPUB wasn’t mature and hasn’t changed in this time, wanted to tighten it -not rewriting the IDPF spec, must not change it in any way, or stray into areas where the spec is insufficient
  • -these are global -content specific = drama, poetry -OPS:open publication structure,OPF:Open packaging format,OCF:Open container format
  • Headlines - Images-SVG, family trees landscape (don’t forget rights), insets Tables-device support, large tables How do you want to capture pagination?
  • quick overview of each - no time to demo, there are others
  • Best practices doc is more technical
  • Full control over content in XML source - Publishing on demand, custom pub to varied formats - RNIB large format, XSL-FO to PDF for authors (request and pay for file from vendor). - OASIS, IDPF: benefit from community support and development in what has become a very active area; do others do this? - encourage participation in TC, IDPF: mention negotiating a group deal. - We have benefited from not waiting. use of xml gives flexibility reduces impact of further new conversions
  • -new systems, evolving format -to get the most of XML it must be at the centre of the document workflow - update once, produce many: is anybody doing this, if so is it working? - Challenges; external authors, traditionally strong reliance on vendors, new skill sets and culture for traditional vendors and in-house staff. good vendors? - INDD and Word XML support is still limited. - ebook development for new devices and platforms, new licensing models, channels; what do others face?
  • - new devices, applications (apps?) and channels -epub more commonly spawning other formats and going via new channels and devices - always looking for cost savings and efficiencies
  • Transcript

    • 1. EPUB in Practice
    • 2. Introduction
      • Richard Kwan, Programme Manager
      • Penguin Group Content Management Programme
    • 3. Agenda
      • Market and business background
      • Publishing workflow
      • Formats, devices, applications
      • EPUB controls, tips and tools
      • Challenges and opportunities
    • 4. Business & Market - when we started
      • No common format
      • No reader device
      • No supply chain
      • No sales channels
    • 5. Business & Market - now
      • EPUB format established and gaining traction
      • Sony Reader and other devices launched
      • Supply chain established and expanding
      • Relatively small but real sales
      • Looking to the US market
      • Kindle...
    • 6. Publishing workflow
      • Title selection
        • editorial criteria
        • rights & royalties cleared
        • source files available
      • e-book preparation
        • bibliographic records
      • Content Creation
      • Content & metadata supply
    • 7. Choosing formats
      • Why did we choose OEB (EPUB)?
        • Based on non-proprietary open standards
          • XHTML, CSS, Unicode, DTBook
        • Could build on more wide spread web based knowledge and tools
        • It’s XML
    • 8. Other formats
      • Kindle & other ebook formats
      • iPhone app’s
      • XML
          • Core - book hierarchy with publishing inline elements and metadata blocks, common across all books
    • 9. EPUB production
      • Outsource
      • Integrated production process
      • Both require EPUB specific controls
    • 10. Controls
      • Capture publisher specific requirements
        • Thin layer of proscription
          • Vendor flexibility and consistency
          • Measurable for QA
          • Ongoing mechanism for capturing requirements
        • Define a quality assurance process
        • Contract your requirements
    • 11. Controls IDPF EPUB Specs Publisher requirements - consistency - uniqueness e.g. EPC, file sizes, filenaming, metadata, fonts, TOC, content types etc New requirements? e.g. enhanced, apps etc OPS, OPF, OCF
    • 12. Controls
      • Content specific - e.g. drama, poetry, worksheets
      • Prelims
      • Fonts
      • Images
      • Tables
      • Pagination
      • References and linking
    • 13. Tools
      • Adobe Digital Editions
      • Always use available validation tools
        • Epubchecker and Epubpreflight
      • Oxygen
      • Calibre
      • InDesign
      • iPhone - Stanza
    • 14. Tips
      • Test and experiment on multiple platforms
      • www.adobe.com/devnet/digitalpublishing for Adobe EPUB Best Practices doc and more
      • Try and create edition agnostic versions
      • Digital isn’t print and think beyond today’s devices and applications
    • 15. Opportunities
      • Re-use, re-purposing
      • Development of EPUB - take part
      • The more we produce the more opportunities our business finds
      • Enhanced ebooks, apps
    • 16. Challenges
      • UK ebook market in the last 12 months
        • licensing, rights management, new formats
      • Versioning and updating
        • XML centric not just XML first
      • Challenging for trade publishing
      • Inadequate toolset - InDesign, Word XML
    • 17. Looking forward
      • Growth and change in ebook market
      • Growth and change in digital market overall
        • Digital licensing
      • Workflow and supplier efficiencies
    • 18. Thanks [email_address]