Richard Kwan: EPUB in Practice, My Experience of Introducing EPUB at Penguin

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Richard Kwan's presentation from StartWithXML London, on September 2nd, 2009. …

Richard Kwan's presentation from StartWithXML London, on September 2nd, 2009.

"EPUB in Practice, My Experience of Introducing EPUB at Penguin"

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  • Background for the business and to ebooks. Global Programme, covering all territories but I’ll mainly focus on the UK
  • - not too tecchy just describing the approach. -in a typical consultancy way I may ask more questions than provide answers... background - a very exciting time, gone from a void to an embryonic but real business. talk about wider external market environment, critical mass of external and internal events. - high level publishing workflow - Invite questions ongoing
  • Started the project in 1997, epub ratified in nov 07, Waterstones launch in Sept22 ‘08
  • we have to talk about Kindle and other formats in the context of epub
  • Put epub into context - you’ll need to think about all these things ISBN’s creation - in epub metadata?
  • -was new and ticked various boxes at the time ‘we thought it had legs’ – seems more obvious now than it did at the time and wasn’t even called epub back then but oeb -no tie-in to other organisations -could take experience, knowledge and tools from the web
  • -kindle careful to consider - choice of formats is both practical and strategic -example of splintering, leads into chunking and other experimentation, epub may be the basis.
  • - It’s all about suppliers, not just choosing but managing them ongoing-big subject and won’t cover here. - in-house there are lots approaches and it’s whatever works for you - this won’t be knew for many but our general approach is to push digital production as far upstream (i.e. as close to the point of creation) as possible
  • -EPUB wasn’t mature and hasn’t changed in this time, wanted to tighten it -not rewriting the IDPF spec, must not change it in any way, or stray into areas where the spec is insufficient
  • -these are global -content specific = drama, poetry -OPS:open publication structure,OPF:Open packaging format,OCF:Open container format
  • Headlines - Images-SVG, family trees landscape (don’t forget rights), insets Tables-device support, large tables How do you want to capture pagination?
  • quick overview of each - no time to demo, there are others
  • Best practices doc is more technical
  • Full control over content in XML source - Publishing on demand, custom pub to varied formats - RNIB large format, XSL-FO to PDF for authors (request and pay for file from vendor). - OASIS, IDPF: benefit from community support and development in what has become a very active area; do others do this? - encourage participation in TC, IDPF: mention negotiating a group deal. - We have benefited from not waiting. use of xml gives flexibility reduces impact of further new conversions
  • -new systems, evolving format -to get the most of XML it must be at the centre of the document workflow - update once, produce many: is anybody doing this, if so is it working? - Challenges; external authors, traditionally strong reliance on vendors, new skill sets and culture for traditional vendors and in-house staff. good vendors? - INDD and Word XML support is still limited. - ebook development for new devices and platforms, new licensing models, channels; what do others face?
  • - new devices, applications (apps?) and channels -epub more commonly spawning other formats and going via new channels and devices - always looking for cost savings and efficiencies

Transcript

  • 1. EPUB in Practice
  • 2. Introduction
    • Richard Kwan, Programme Manager
    • Penguin Group Content Management Programme
  • 3. Agenda
    • Market and business background
    • Publishing workflow
    • Formats, devices, applications
    • EPUB controls, tips and tools
    • Challenges and opportunities
  • 4. Business & Market - when we started
    • No common format
    • No reader device
    • No supply chain
    • No sales channels
  • 5. Business & Market - now
    • EPUB format established and gaining traction
    • Sony Reader and other devices launched
    • Supply chain established and expanding
    • Relatively small but real sales
    • Looking to the US market
    • Kindle...
  • 6. Publishing workflow
    • Title selection
      • editorial criteria
      • rights & royalties cleared
      • source files available
    • e-book preparation
      • bibliographic records
    • Content Creation
    • Content & metadata supply
  • 7. Choosing formats
    • Why did we choose OEB (EPUB)?
      • Based on non-proprietary open standards
        • XHTML, CSS, Unicode, DTBook
      • Could build on more wide spread web based knowledge and tools
      • It’s XML
  • 8. Other formats
    • Kindle & other ebook formats
    • iPhone app’s
    • XML
        • Core - book hierarchy with publishing inline elements and metadata blocks, common across all books
  • 9. EPUB production
    • Outsource
    • Integrated production process
    • Both require EPUB specific controls
  • 10. Controls
    • Capture publisher specific requirements
      • Thin layer of proscription
        • Vendor flexibility and consistency
        • Measurable for QA
        • Ongoing mechanism for capturing requirements
      • Define a quality assurance process
      • Contract your requirements
  • 11. Controls IDPF EPUB Specs Publisher requirements - consistency - uniqueness e.g. EPC, file sizes, filenaming, metadata, fonts, TOC, content types etc New requirements? e.g. enhanced, apps etc OPS, OPF, OCF
  • 12. Controls
    • Content specific - e.g. drama, poetry, worksheets
    • Prelims
    • Fonts
    • Images
    • Tables
    • Pagination
    • References and linking
  • 13. Tools
    • Adobe Digital Editions
    • Always use available validation tools
      • Epubchecker and Epubpreflight
    • Oxygen
    • Calibre
    • InDesign
    • iPhone - Stanza
  • 14. Tips
    • Test and experiment on multiple platforms
    • www.adobe.com/devnet/digitalpublishing for Adobe EPUB Best Practices doc and more
    • Try and create edition agnostic versions
    • Digital isn’t print and think beyond today’s devices and applications
  • 15. Opportunities
    • Re-use, re-purposing
    • Development of EPUB - take part
    • The more we produce the more opportunities our business finds
    • Enhanced ebooks, apps
  • 16. Challenges
    • UK ebook market in the last 12 months
      • licensing, rights management, new formats
    • Versioning and updating
      • XML centric not just XML first
    • Challenging for trade publishing
    • Inadequate toolset - InDesign, Word XML
  • 17. Looking forward
    • Growth and change in ebook market
    • Growth and change in digital market overall
      • Digital licensing
    • Workflow and supplier efficiencies
  • 18. Thanks [email_address]