Crowdfund Your Food Startup
Tom’s StoryHi! I’m Tom.@tomjd / @startsomegood
The Real Good Food Story
Why do we part with our money?• An expectation of future financial return (investing)• A good or service we want (shopping...
Why do we part with our money?• An expectation of future financial return (investing)• A good or service we want (shopping...
• One where people are central to winning the campaign• Mobilise the community as a movement and yourcampaign as an amplif...
What are you raising money for?• Be:–Specific–Inspiring–Realistic/Credible–Transparent
• Bad ask
• Good ask
Fundraising Goals• How much do you want and how muchdo you need?• How much risk are you prepared to takeon?• What is your ...
Reach x propensity x capacity
• Do Good Bus
• Prison Garden
Developing a marketing plan• Have a plan!• Line up your initial donors – early momentum iscritical• Use different channels...
Types of Rewards•Acknowledgement•Schwag•Souvenirs/Crafts
Types of Rewards•Tickets or Objects Created by the Project Itself•Unique experiences or items•Access to the team/skills/se...
Creating a video• Don’t be intimidated!• What matters most is authenticity• Do something unexpected or memorable• Show rat...
20% off StartSomeGood fees for all challengeentrantsStep 1: Set up a venture profile on StartSomeGoodStep 2: Email hello@s...
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013
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Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013

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As global crowdfunding partners of the Local Food Startup Challenge (http://challenge.buckybox.com/) StartSomeGood hosted two webinars in early May designed to teach food entrepreneurs how to harness the power of crowdfunding to launch their eenterprises.

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  • In this campaign, he was working to provide healthier food to homeless shelters, but his specific ask ended up being hard to follow because he was trying to do way too much all at once -- provide food, create educational videos and have funds for expansion before having a proof of concept. http://startsomegood.com/Venture/the_quality_foods_for_everyone_program/Campaigns/Show/the_quality_foods_for_everyone_campaign
  • A good ask: building a collaborative website for teachers, but being really clear about milestones: $4000 for a basic alpha, $8000 for additional features, $10,000 for the site plus 501c3 incorporation: http://startsomegood.com/Venture/fourteachers_project/Campaigns/Show/help_us_build_the_desk
  • http://startsomegood.com/Venture/enterprise_learning_projects/Campaigns/Show/connect_remote_aboriginal_entrepreneurs_to_markets
  • Local Food Startup Challenge crowdfunding webinars with StartSomeGood - May 2013

    1. 1. Crowdfund Your Food Startup
    2. 2. Tom’s StoryHi! I’m Tom.@tomjd / @startsomegood
    3. 3. The Real Good Food Story
    4. 4. Why do we part with our money?• An expectation of future financial return (investing)• A good or service we want (shopping)• A future we hope to see (philanthropy)• A friend or community we want to support(relationships)
    5. 5. Why do we part with our money?• An expectation of future financial return (investing)• A good or service we want (shopping)• A future we hope to see (philanthropy)• A friend or community we want to support(relationships)
    6. 6. • One where people are central to winning the campaign• Mobilise the community as a movement and yourcampaign as an amplifier.Empower anyone, anywhere with agreat idea to create new futures fortheir communities.Communities
    7. 7. What are you raising money for?• Be:–Specific–Inspiring–Realistic/Credible–Transparent
    8. 8. • Bad ask
    9. 9. • Good ask
    10. 10. Fundraising Goals• How much do you want and how muchdo you need?• How much risk are you prepared to takeon?• What is your realistic fundraisingcapacity? How hard will you work?• “How much money can I raise on yoursite?”
    11. 11. Reach x propensity x capacity
    12. 12. • Do Good Bus
    13. 13. • Prison Garden
    14. 14. Developing a marketing plan• Have a plan!• Line up your initial donors – early momentum iscritical• Use different channels to reach your targetmarkets/tribes• The more personal the better• Be ready to work hard!
    15. 15. Types of Rewards•Acknowledgement•Schwag•Souvenirs/Crafts
    16. 16. Types of Rewards•Tickets or Objects Created by the Project Itself•Unique experiences or items•Access to the team/skills/services offered/voting
    17. 17. Creating a video• Don’t be intimidated!• What matters most is authenticity• Do something unexpected or memorable• Show rather than tell• At least show us how much you careTo consider:• Does the video demonstrate skills required tosucceed at the project?• How much money are you trying to raise?• Do you need to invest money up-front?
    18. 18. 20% off StartSomeGood fees for all challengeentrantsStep 1: Set up a venture profile on StartSomeGoodStep 2: Email hello@startsomegood.com with a link to yourprofile and code “Local Food”Step 3: Work with our Venture Support teamStep 4: Launch your campaign. We’ll take 20% off fees atthe conclusion.

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