Readership Surveys When “No” Means “Yes”

A research survey focused on habits, frequency and topics of a target audience Get a true feel for what list members are interested in Sent to a house list or an external targeted community What are They?

A research survey focused on habits, frequency and topics of a target audience

Get a true feel for what list members are interested in

Sent to a house list or an external targeted community

Timing Should not be sent out more than once a year Find out the list members’ ideal frequency How often do they receive your emails? How often do they want to receive emails? Find out what the best time for them to receive emails is (day, time, time of year, etc)

Should not be sent out more than once a year

Find out the list members’ ideal frequency

How often do they receive your emails?

How often do they want to receive emails?

Find out what the best time for them to receive emails is (day, time, time of year, etc)

Medium of Communication Ask readers what their preferred form of communication is Have them rate from 1-5 each option: Email Direct mail Supporting voicemail Supporting video Fax Web 2.0 features

Ask readers what their preferred form of communication is

Have them rate from 1-5 each option:

Email

Direct mail

Supporting voicemail

Supporting video

Fax

Web 2.0 features

Create a list of topics you think your prospect would be interested in Have them rate each topic from 1-5 Don’t ask too many questions (10-12 is best) Ask about company pains and different solutions Ask list members about: When they take vacations What trade shows they attend Where they get their information (infographics) Consider giving an offer to those who complete the survey Subject Matter

Create a list of topics you think your prospect would be interested in

Have them rate each topic from 1-5

Don’t ask too many questions (10-12 is best)

Ask about company pains and different solutions

Ask list members about:

When they take vacations

What trade shows they attend

Where they get their information (infographics)

Consider giving an offer to those who complete the survey

What is Accomplished Find out how you can effectively market to your house list What goals are best for the company Set marketing strategies and marketing calendar

Find out how you can effectively market to your house list

What goals are best for the company

Set marketing strategies and marketing calendar

Call to Action Full report – http://crunk.starrtincup.com/readershipsurveys William Tincup W: www.starrtincup.com E: tincup@starrtincup.com P: 817-204-0400

Full report – http://crunk.starrtincup.com/readershipsurveys

William Tincup

W: www.starrtincup.com

E: tincup@starrtincup.com

P: 817-204-0400