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SALES ALIGNMENT
WHEN SALES AND MARKETING ARE ALIGNED, THE BENEFITS ARE CLEAR.
WHAT’S THE BIG DEAL?
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What's Up With Sales Alignment?

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Getting marketing and sales on the same page is critical to the success of your company, but it’s often easier said than done. Even though most business leaders are aware of the benefits of sales alignment, many companies have trouble making it happen.

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Transcript of "What's Up With Sales Alignment?"

  1. 1. SALES ALIGNMENT WHEN SALES AND MARKETING ARE ALIGNED, THE BENEFITS ARE CLEAR. WHAT’S THE BIG DEAL? http://www.eloqua.com/topics/Sales-and-Marketing-Alignment.html http://www.hubspot.com/All-You-Need-to-Know-about-Aligning-Sales-and-Marketing/ http://corporatevisions.com/resources/article-archive/strategies-and-tactics-for-better-marketing-and-sales-alignment/ http://blogs.forrester.com/lori_wizdo/13-03-24-lead_to_revenue_management_fosters_marketingsales_alignment http://blog.alinean.com/2013/01/sales-and-marketing-alignment-in-2013.html BUT DESPITE THE BENEFITS, MANY BUSINESSES STILL STRUGGLE WITH SALES ALIGNMENT. OF B2B COMPANIES SAY THEY HAVE BUTEVENTHOUGHMANYCOMPANIESMAYSTRUGGLEWITHGETTINGMARKETING ANDSALESWORKINGTOGETHER,IT’SONSENIORMARKETERS’RADAR. ONLY8%TIGHT ALIGNMENT BETWEEN SALES AND MARKETING. “BEST-IN-CLASS” COMPANIES WITH STRONG SALES AND MARKETING ALIGNMENT EXPERIENCED IN ANNUAL REVENUE. AVERAGE GROWTH 20% 4% DECLINE. EXPERIENCED A 57%OF MARKETING EXECS REPORTED WEAK OR MIXED COLLABORATION AND "ADMINISTERING LEADS AND LEAD PIPELINES." WITH SALES WHEN "DEFINING LEAD QUALIFICATION CRITERIA" 90%OF SENIOR MARKETERS SAY ALIGNMENT IS A HIGH OR VERY HIGH PRIORITY. LAGGARDS

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