The Starr Conspiracy Wins 22 American Advertising Awards

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The Starr Conspiracy Wins 22 American Advertising Awards

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The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies, was recently honored with an impressive 22 American Advertising Awards (formerly......

The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies, was recently honored with an impressive 22 American Advertising Awards (formerly the ADDYs), including Best of Show recognition and the association’s first People’s Choice Award.

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  • 1. THE STARR CONSPIRACY WINS 22 AMERICAN ADVERTISING AWARDS B2B AGENCY GARNERS FIRST PEOPLE’S CHOICE AWARD AND BEST-OF-SHOW RECOGNITION FORT WORTH, Texas (Feb. 24, 2014) — The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies, was recently honored with an impressive 22 American Advertising Awards (formerly the ADDYs), including Best of Show recognition and the association’s first People’s Choice Award. The Starr Conspiracy — the region’s only agency that specializes in the rarefied air of business-to-business (B2B) marketing — also won two Gold, 10 Silver, and eight Bronze awards from the Fort Worth chapter of the American Advertising Federation (AAF). The work was completed in 2013 on behalf of a range of large, national, and international clients based in cities spread across the United States and Canada, as well as for the nonprofit James L. West Alzheimer’s Center in Fort Worth and The Starr Conspiracy itself. The agency won Best of Show in interactive media for the design, copywriting, and development of its own website as part of The Starr Conspiracy’s rebrand. It won the AAF-Fort Worth’s first People’s Choice Award for a promotional video based on a photo shoot for the website. The new award category allowed the public to choose among nearly 500 show entries. Unlike other firms that usually win the advertising awards, The Starr Conspiracy’s work was done entirely for enterprise-level clients that were marketing to other businesses, rather than to consumers (except for the work done for the James L. West Alzheimer’s Center). It’s unusual for an agency to receive so many of AAF accolades for B2B marketing. “I’m extremely proud of every person at The Starr Conspiracy, and the range and depth of these awards prove that together, each day and with each client, we’re changing business-to-business marketing forever,” said Bret Starr, the agency’s founder, partner, president, and CEO. The clients for whom The Starr Conspiracy won awards include an international employee engagement and recognition company with offices in Toronto and San Francisco; a Boston-based employee wellness company that’s part of Sir Richard Branson’s Virgin Group; and a company in North Carolina that helps large organizations measure the impact of employee learning on performance and business results. “We’re not shy about being a disruptive force in the world of B2B marketing,” said Brandon Alcorn, creative director for The Starr Conspiracy. “Our work has no boundaries. That we received awards in 15 separate categories — including the People’s Choice Award — proves that.” The range of The Starr Conspiracy’s creative scope is easily illustrated by its Best of Show award for interactive media, its People’s Choice Award for a video, and the two pieces of work that earned Gold awards. One Gold award was for printed stationery for the James L. West Alzheimer’s Center. (The Starr Conspiracy’s full rebrand of the West Center also earned two Silver awards: one for illustration and one for logo.) The other Gold award was for the development of The Starr Conspiracy website in the category of digital advertising for self-promotion. “From printed stationery to digital advertising to video, we’re breaking the mold of B2B marketing,” Alcorn said.
  • 2. Two other logos developed by The Starr Conspiracy also won Silver awards: one for Fort Worth-based Mesch McBride, a strategic tax and accounting firm, and one for SmashFly, innovators of recruitment marketing technology. A logo designed for InfluenceHR, a convention and trade show, won a Bronze award (the website designed for InfluenceHR won a Silver award). Stationery that The Starr Conspiracy designed for SmashFly as part of its rebrand also won a Silver award, and stationery designed for the rebrand of the former Virgin HealthMiles (now Virgin Pulse) earned a Bronze. So did a three-dimensional direct-marketing piece for Virgin Pulse, an innovator in employee engagement and wellness. Conducted annually by the American Advertising Federation, the local awards represent the first stage of a three-tier national competition that recognizes and rewards creative excellence in advertising. At least three projects by The Starr Conspiracy — the two Gold award winners and the Best of Show — will automatically move on to a regional competition. The trade association awards come on the heels of a banner year for The Starr Conspiracy. The firm’s revenues rose 22.9 percent in 2013, and capitalized billings reached $31.35 million. Other milestones and recognition for the agency last year included: • • • • • Becoming the largest agency in Fort Worth and Tarrant County based on number of employees and capitalized billings, according to the Fort Worth Business Press Opening a new headquarters in a 1920s industrial building on South Main Street Joining the prestigious Inc. 5000 List of Fastest-Growing Private Companies in America. With three-year growth of 159 percent, the agency was No. 2,295 on the Inc. magazine list, and No. 79 among the fastest-growing companies in the Dallas-Fort Worth area Being named one of the 10 best private companies in the United States for taking care of its employees. ® The Principal 10 Best Companies for Employee Financial Security — 2013 recognizes outstanding commitment to employees through company benefits, cultures that support work-life balance, and career advancement through training. Being named a finalist for the Fort Worth Chamber of Commerce Small Business of the Year Award among companies with 11 to 50 employees ABOUT THE STARR CONSPIRACY You shouldn't have to pay an agency to get to know your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We're a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it's to build market share, multiply brand awareness, and drive sales leads — not to bone up on the basics. We've been "out there" for more than a decade, so you can hit the ground running. Founded in 1999 and located in Fort Worth, Texas, The Starr Conspiracy has won eight best places to work awards and countless creative awards. Visit us on the Web at www.thestarrconspiracy,com.
  • 3. THE STARR CONSPIRACY 2014 AMERICAN ADVERTISTING AWARDS, AAF-FORT WORTH Best of Show — Interactive TSC Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative director; Steve Smith, copywriter People’s Choice Award — A popular vote chose this outstanding work to be recognized by the American Advertising Federation of Fort Worth in the chapter’s first People’s Choice competition. TSC — Behind the Scenes Video — Tim Lautensack, cinematographer and editor; Brandon Alcorn, creative director Gold Awards • • Collateral Material — Stationery, Flat Printed James L. West Alzheimer’s Center Stationery — Nancy Crabb, designer; Ben Bologna, senior designer; Brandon Alcorn, creative director Advertising Industry Self-promotion — Digital Advertising TSC Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative director; Steve Smith, copywriter Silver Awards • • • • • • • • • Collateral Material — Stationery, Multiple Process SmashFly Stationery — Tim Lautensack, designer; Brandon Alcorn, creative director Consumer or Trade Publication — Campaign, Four-color Achievers Ad Campaign — Brandon Alcorn, creative director; Anna Beth Bonney, copywriter Digital Advertising — Websites, B-to-B, Products InfluenceHR Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative director; Anna Beth Bonney, copywriter Digital Advertising — Websites, B-to-B, Services Vestrics Website — Tim Lautensack, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative director; Lou Chapman, copywriter Branded Content — More Than 60 Seconds The Starr Conspiracy Culture Video — Tim Lautensack, cinematographer and editor; Brandon Alcorn, creative director Elements of Advertising — Logo James L. West Alzheimer’s Center Logo — Nancy Crabb, designer; Ben Bologna, senior designer; Brandon Alcorn, creative director Elements of Advertising — Logo Mesch McBride Logo — Ben Bologna, senior designer; Brandon Alcorn, creative director Elements of Advertising — Logo SmashFly Logo — Tim Lautensack, designer; Brandon Alcorn, creative director Elements of Advertising — Illustration, Single James L. West Alzheimer’s Center Illustration — Ben Bologna, senior designer; Brandon Alcorn, creative director
  • 4. • Best of the Never Rans — Single Buxton Book — Tim Lautensack, designer; Ben Bologna, senior designer; Brandon Alcorn, creative director; Lou Chapman, copywriter; Tom Hussy, photographer; Celine Hubler, producer; Patty Hudson, producer Bronze Awards • • • • • • • Collateral Material — Stationery, Multiple Process Virgin Pulse Stationery — Nancy Crabb, designer; Brandon Alcorn, creative director Direct Marketing, 3-D Virgin HealthMiles Direct Mailer — Jonathan Irwin, art director; Brandon Alcorn, creative director; Lou Chapman, copywriter Digital Advertising — Websites, B-to-B, Services Uptivity Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative director; Lance Haun, copywriter Digital Advertising — Email Montage Holiday E-card — Tim Lautensack, designer; Brandon Alcorn, creative director; Lance Haun, copywriter Branded Content — More Than 60 Seconds TSC — Behind the Scenes Video — Tim Lautensack, cinematographer and editor; Brandon Alcorn, creative director Elements of Advertising — Logo InfluenceHR Logo — Ben Bologna, senior designer; Brandon Alcorn, creative director Elements of Advertising — Illustration, Campaign TSC Illustration Campaign — Ben Bologna, senior designer; Tim Lautensack, designer; Brandon Alcorn, creative director Elements of Advertising — Music Only TSC — Behind the Scenes Video/Music — Ben Bologna, producer; Brandon Alcorn, creative director ###