[ACCESS GRANTED] The Starr Conspiracy Unveils New Look

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FORT WORTH, Texas (May 28, 2013) — Breaking the mold once again, The Starr Conspiracy launched a new look and
website today. The updated site is a departure for the agency, offering more access to its work while still
maintaining client confidentiality. The strategic marketing and advertising agency devoted exclusively to enterprise
software and services companies typically keeps quiet about its work and spends more time delivering world-class digital solutions for clients than on its own web presence. Now with the new website, the public can see the caliber of work only available to clients previously.

“Every time we design a new site, we’re extremely proud of it. However, this is far and away the sexiest, most
innovative site ever developed at The Starr Conspiracy,” said Mark Mitchell, partner. “It’s a true testament to the
talent and dedication of our agents and shows that great things happen when you trust great people to do great
work.”

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[ACCESS GRANTED] The Starr Conspiracy Unveils New Look

  1. 1.   ACCESS GRANTED: THE STARR CONSPIRACY UNVEILS NEW LOOK STRATEGIC MARKETING & ADVERTISING AGENCY’S NEW WEBSITE OFFERS RARE PUBLIC GLIMPSE OF ITS WORK FORT WORTH, Texas (May 28, 2013) — Breaking the mold once again, The Starr Conspiracy launched a new look and website today. The updated site is a departure for the agency, offering more access to its work while still maintaining client confidentiality. The strategic marketing and advertising agency devoted exclusively to enterprise software and services companies typically keeps quiet about its work and spends more time delivering world-class digital solutions for clients than on its own web presence. Now with the new website, the public can see the caliber of work only available to clients previously. “Every time we design a new site, we’re extremely proud of it. However, this is far and away the sexiest, most innovative site ever developed at The Starr Conspiracy,” said Mark Mitchell, partner. “It’s a true testament to the talent and dedication of our agents and shows that great things happen when you trust great people to do great work.” The new website is one example of putting The Starr Conspiracy’s expansive Honeycomb model to work. Prospects, customers, and employees all need a different level of access. The secrets stored at each level illustrate how brand and message are intentionally developed with the visitor’s role in mind. “As an agency, there are feelings we’re trying to evoke from those who interact with our brand, our agents, and our agency,” said Brandon Alcorn, creative director. “We want prospects to feel compelled to find out what we know, and we want clients to feel like they’re part of the inner circle. Also, we want employees and job candidates to feel a part of a group that wants to be the best. Those feelings are at the core of the new design.” Over the last six months, creative agents at The Starr Conspiracy have been hard at work developing visual styles and imagery that represent the agency’s evolving identity. Agents had to find the right style to unite a secretive and transformative business approach. “It’s not easy to be innovative with websites today,” said Michael Mercer, director of technology. “Adding the layers of security clearance reflected in our brand required us to rethink design and programming. The more access a visitor gets, the more hidden layers they'll see.” Visitors with Level 1 access can interact with the site, unlocking the wheel on the home page for initial entry. They can scroll through the pages and videos, check out agent profiles, download resources such as white papers, and request clearance for exclusive Level 2 and Level 3 access for case studies and portfolio samples. ABOUT THE STARR CONSPIRACY You shouldn't have to pay an agency to get to know your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We're a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it's to build market share, multiply brand awareness and drive sales leads — not to bone up on the basics. We've been "out there" for more than a decade, so you can hit the ground running. Founded in 1999 and located in Fort Worth, Texas, The Starr Conspiracy has won eight best places to work awards and countless creative awards. Visit us on the Web at www.thestarrconspiracy.com.

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