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Hooking up. Getting it on. The spark of something new. Turning “you and me” into “us.” Merging. Partnering. Seeing potential. Creating something bigger and better than the sum of its parts. It’s as natural as the birds and the bees and as potentially marvelous as the combination of Pfizer and Warner-Lambert.
“The Urge to Merge: Birds Do It, Bees Do It … You Can, Too!” is an incredibly brief and non-academic introduction to mergers and partnerships — how great they are and why they sometimes go sideways.
Whether you’re ready to leave your current marketing agency or have already split up, it’s good to know that a great partnership is out there waiting for you. Find out the potential pleasures and perils that await when you download “The Urge to Merge: Birds Do It, Bees Do It … You Can, Too!”