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    Focas12.slr.present.08.08.12.1 Focas12.slr.present.08.08.12.1 Presentation Transcript

    • BeyondTransmedia  Narrative Systems& Population MobilizationSpecial  to  FOCAS12by  Jeff  Gomez Starlight Runner Entertainment
    • Transmedia  Narrative  &&  Population  Mobilization Avengers  has  grossed  $1.5  Billion.  This  epitomizes   state  of  the  art  transmedia. That’s  fine  for  the  entertainment  industry  to  sell   popcorn  and  video  games,  but  we  need  something   more. Starlight Runner Entertainment
    • Transmedia  Narrative  &&  Population  Mobilization TRANSMEDIA  2.0 We  need  a  method  to  sift  through  mountains  of  data,   and  to  derive  from  it  the  infrastructure  of  a  compelling   narrative.  Around  this  skeleton  there  is  a  way  to   generate  engaging  interactive  stories  that  are  capable   of  inspiring  and  mobilizing  entire  populations. These  advanced  transmedia  techniques  are  now  being   developed  and  piloted  in  the  field.  We  are  seeing   success  in  Afghanistan,  Lebanon,  Mexico,  and  parts  of   Africa.  We  are  ready  to  see  it  here  in  the  United  States. Strong  narratives  have  the  capability  of  connecting   people  to  one  another.  But  popular  storytelling  is  also   capable  of  delivering  solutions  derived  by  groups  like   the  Aspen  Institute  to  vast  audiences. Starlight Runner Entertainment
    • Transmedia  Narrative  Systems&  Population  Mobilization By  infusing  story  with  archetypes  and   values  derived  from  a  common  Mythology,   you  can  capture  the  imagination  of  a   people  and  Fire  it. We  now  have  the  technology  and   The  Grand methodology  to  make  popular  narrative   participative,  granting  mass  audiences   Narrative access  to  the  story  world  (and  solutions)   across  traditional  and  digital  platforms. This  type  of  entertainment,  designed   with  an  architecture  for  dialog  through   social  media,  can  provoke  discussion,   realization,  acclimation  and  action. Starlight Runner Entertainment
    • Transmedia  Narrative  &&  Population  Mobilization This  is  not  about  asserting  our  narrative  on   others,  deployment  of  propaganda,  or   providing  counter-­‐narratives  against  enemies. This  is  about  reconnecting  lost,  apathetic,   The  Complexities   disenfranchised  people  with  their  own   of  Free  &  Open   foundational  mythologies:  the  values  that   Governance,  the   espoused  the  preservation  of  community,  the   Simplicity  &   seeking  of  knowledge  and  the  hunger  for   freedom  common  to  all  human  beings. Power  of  Story This  is  about  empowering  people  to  leverage   traditional  and  digital  platforms  to  contribute   their  own  narratives  to  enlighten,  to  inspire  and   ultimately  to  mobilize  us  all. Starlight Runner Entertainment
    • Transmedia  Narrative&  Population  Mobilization 8  Steps  to  Community  Activation  Through   s Transmedia  2.0  Processes: Situa:onal  Assessment Transmedia  Messaging  and  Innova:on Campaign  Mythology  Text Campaign  Superstructure Engagement  of  Visionaries PlaHorm  Determina:on  &  Rollout  Design Produc:on  &  Implementa:on Assessment  &  Arc  2 Starlight Runner Entertainment
    • Jeff Gomez Twi<er:                @Jeff_Gomez Facebook:        Starlight  Runner  Entertainment Email:                      Jeff@starlightrunner.com Starlightrunner.com Transchordian.com Transmythology.com HenryJenkins.com Intelligistgroup.com Twitter  #TransmediaNever Surrender!