BeyondTransmedia Narrative Systems& Population MobilizationSpecial to FOCAS12by Jeff Gomez Starlight Runner Entertainment
Transmedia Narrative && Population Mobilization Avengers has grossed $1.5 Billion. This epitomizes state of the art transmedia. That’s fine for the entertainment industry to sell popcorn and video games, but we need something more. Starlight Runner Entertainment
Transmedia Narrative && Population Mobilization TRANSMEDIA 2.0 We need a method to sift through mountains of data, and to derive from it the infrastructure of a compelling narrative. Around this skeleton there is a way to generate engaging interactive stories that are capable of inspiring and mobilizing entire populations. These advanced transmedia techniques are now being developed and piloted in the field. We are seeing success in Afghanistan, Lebanon, Mexico, and parts of Africa. We are ready to see it here in the United States. Strong narratives have the capability of connecting people to one another. But popular storytelling is also capable of delivering solutions derived by groups like the Aspen Institute to vast audiences. Starlight Runner Entertainment
Transmedia Narrative Systems& Population Mobilization By infusing story with archetypes and values derived from a common Mythology, you can capture the imagination of a people and Fire it. We now have the technology and The Grand methodology to make popular narrative participative, granting mass audiences Narrative access to the story world (and solutions) across traditional and digital platforms. This type of entertainment, designed with an architecture for dialog through social media, can provoke discussion, realization, acclimation and action. Starlight Runner Entertainment
Transmedia Narrative && Population Mobilization This is not about asserting our narrative on others, deployment of propaganda, or providing counter-‐narratives against enemies. This is about reconnecting lost, apathetic, The Complexities disenfranchised people with their own of Free & Open foundational mythologies: the values that Governance, the espoused the preservation of community, the Simplicity & seeking of knowledge and the hunger for freedom common to all human beings. Power of Story This is about empowering people to leverage traditional and digital platforms to contribute their own narratives to enlighten, to inspire and ultimately to mobilize us all. Starlight Runner Entertainment
Transmedia Narrative& Population Mobilization 8 Steps to Community Activation Through s Transmedia 2.0 Processes: Situa:onal Assessment Transmedia Messaging and Innova:on Campaign Mythology Text Campaign Superstructure Engagement of Visionaries PlaHorm Determina:on & Rollout Design Produc:on & Implementa:on Assessment & Arc 2 Starlight Runner Entertainment
Jeff Gomez Twi<er: @Jeﬀ_Gomez Facebook: Starlight Runner Entertainment Email: Jeﬀ@starlightrunner.com Starlightrunner.com Transchordian.com Transmythology.com HenryJenkins.com Intelligistgroup.com Twitter #TransmediaNever Surrender!