Production Road Brochure ~ 2009

Outsourcing ~ 3rd Party Development ~ External Production

Company Profile Production Road is the pioneer in Outsourcing and External Development for the games industry. By coupling external project management and strategic outsource strategy planning with global world‐ class development studios, Production Road is the full service solution for all content outsourcing and end‐to‐end games development. Client Services: Outsourcing 3rd Party External Development o Game & IP Prototyping o Ports/Conversions o Full Product Development External Project Management Key Business Verticals: Video Games Visual Effects Social Networks Virtual Worlds Tools & Technology © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 2

Ways We Can Help Reduce Development Costs Keep your internal core team small while utilizing best‐of‐class Outsourcing & External Development, Strategic Outsource Planning, and External Production Eliminate the traditional binge / purge hiring practices Eliminate excess “soft costs” such as health benefits, completion bonuses, 401K contributions, HR expenses, and overall liability for carrying large internal teams. Increase Internal Team Productivity Focus your Internal Team on vital, brand defining development needs, such as: IP Development Visualization R&D Game Mechanics Polish Save Time Rapid scale‐up and scale‐down abilities Comprehensive pre‐production and strategic external outsourcing pipeline integration Full service external outsourcing management (Art, Tech, Design, Production) Simple and clear documentation and remote collaboration tools to ensure the creation & integration process, communication pipeline and overall workflow Contract Negotiations Supply Chain Management Automation o Automated requirements pack creation o Master asset list creation, supervision and maintenance o Pipeline expertise and support © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 3

Outsourcing Services Outsourcing can mean different things to different people in the Games Industry. At Production Road, we’ve established strategic relationships with more than 200 seasoned development studios located throughout the world. This network includes a large number of: Veteran North American & Overseas based full development studios that have embraced the world of outsourcing and have made their teams available to Production Road. Specialty Outsourcing Service Providers in the US and abroad that focus exclusively in one area of product development whether it be art, animation, design or engineering. Key Outsourcing Services Include: 2D Concept Level Design Matte Painting, Storyboarding, Illustration World Building, Scripting 3D Art Asset Development Sound / Audio Modeling, Texturing, Rigging, Lighting, Particle Effects, LODs Composition, Sound Effects, Foley Large Internal Team = Sizable Development Budget Animation Programming In‐Game, Cinematics, Cut‐Scenes, Mo‐Cap Gameplay, Graphics, Engine, Tools, Network, Physics Game Design Production Missions, Quest, Dialogue QA, Localization, Project Management © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 4

Outsourcing Market Research The global market for games outsourcing reached $1.1bn by the end of 2006 and is set to grow to $2.5bn by 2010 – representing 40% of total games development spend Outsourcing is already quite prevalent – it is estimated that 60% of games studios outsource today, with this figure projected to rise to 90% by 2008 If left unchecked, production costs for games developed for next‐gen consoles will increase by 50% Demand for quality art and animation will soon outstrip supply by experienced outsourcing providers Undersupply of skills across all game dev disciplines will result in rising prices and the continued suppression of the number of new titles in development Source: Screen Digest © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 5

3rd Party External Development With an ever changing and maturing Video Game Industry, 3rd Party External Development has become increasingly more attractive to games publishers and larger developers for a variety of different reasons including cost savings, headcount, and time constraints. What differentiates 3rd Party External Development from Outsourcing is the dynamic between the client and the vendor. 3rd Party is a collaborative, iterative process between both companies while outsourcing is linear. Production Road is a turnkey external development solution for prototyping, ports/conversions and full product development. With access to more than 200 dev teams and our own veteran project management staff, Production Road offers its clients a comprehensive and efficient pipeline to secure the best 3rd Party External Development partner which matches budget, quality, work scope and timeframe. Prototyping Production Road can develop fully playable prototypes or engage external resources to partner with the client’s internal team to compete an original demo which serves as a baseline for later stages of development. Ports Production Road’s development network consists of many studios that specialize in platform conversions for all notable gaming systems. Our vendors have done ports and conversions for projects including: Ratchet & Clank, Resistance, Need for Speed, Call of Duty, etc… Full Development In addition to specialized outsourcers, Production Road’s development network has a robust group of end‐to‐end full development studios ranging from 50 to 150+ staff members covering all mainstream genres and platforms. Full dev projects have included: Heavenly Sword, Infected, Ghostbusters, Action AllStars, WET, Punch Out!, Star Trek DAC, Wall‐E, etc… © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 6

Recent Projects Unannounced PS3 Game IP Prototyping [3 Original Properties] Dates: 2009 to Present Dates: Dec 2008 to Feb 2009 Client: Eat Sleep Play & SCEA Client: Electronic Arts Platforms: Playstation 3 Work Scope: Outsourcing (Art, Design, Platforms: Playstation 3, Xbox360, PC Programming) Work Scope: Prototyping Medal of Honor (Unannounced) Damnation Dates: 2009 to Present Client: Electronic Arts Client: Codemasters USA Platforms: Playstation 3, Xbox360 Platforms: PS3, Xbox360, PC Work Scope: Outsourcing (Art, Design, Dates: Completed December 2008 Programming) Work Scope: Outsourcing (Programming) Unannounced Music/Rhythm Game Dates: 2009 to Present SPEED RACER (Live‐Action Feature Film) Client: Confidential Client: Digital Domain & Warner Bros. Platforms: Playstation 3, Xbox360, Wii Platforms: Live‐Action Feature Film Work Scope: Full Development Dates: Completed May 2008 Transformers: Revenge of the Fallen Work Scope: Outsourcing (Art Asset Client: Luxoflux / Activision Development) Platforms: Playstation 3, Xbox360 Dates: August 2008 to April 2009 Work Scope: Outsourcing (Art, Level Design) © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 7

Contact Information 909 N. Sepulveda Blvd., Suite 840 El Segundo, CA 90245, USA Phone: (310) 414-6800 | Fax: (310) 414-6804 www.productionroad.com Justin Stark VP, Business Development (O): 310.414.6809 (M): 310.292.1534 justin@productionroad.com © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 13

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Production Road Brochure ~ 2009

by Justin Stark on Jul 27, 2009

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