Your SlideShare is downloading. ×
0
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Digital Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital Marketing

540

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
540
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital Marketing
  • 2. Digital Marketing Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. There are two types of Digital Marketing: 1) Pull Digital Marketing 2) Push Digital Marketing
  • 3. Steps in Digital Marketing
    • Acquire
    • Convert
    • Retain & Grow
    • Measure & Optimize
  • 4. Acquire
    • Search Engine Marketing
    • Email Marketing
    • Affiliate Marketing
    • Aggregators Shopping
    • Comparison Interactive
    • Advertising Partnerships
    • Co-registration
    • Viral Marketing
    • PPC
    • Content Distribution/RSS
    • Online PR
  • 5. Convert
    • Usability & Accessibility
    • Customer Decision Support
    • 3 rd Party Certification/Accreditation
    • Copy writing, Content
    • Functionality & Presentation
    • Promotions & Merchandising
    • Personalization & Targeting
    • Email Marketing
    • Payment Options
    • On site Search
  • 6. Retain & Grow
    • Email Marketing
    • Loyalty Programs
    • Personalization
    • Referrals
    • Customer Service
    • Choice & Convenience
    • Dynamic Pricing
    • Community
  • 7. Measure & Optimize
    • Web Analytics
    • Site Performance Monitoring
    • Competitor Benchmarking
    • Online Panels
    • Online Surveys
    • Usability
  • 8. Advantages of Digital Marketing
    • Most Cost Effective
    • Flexible
    • It has a high degree of Measurability
    • Do not require long-standing Commitment
    • Rate of Response is higher
    • Easier to Implement quick changes in design of the Campaigns
  • 9. Contd..
    • Personalized contact with the Potential Customers
    • Less turn around time for Implementation
    • Can customize the Campaigns by incorporating Graphics, Music & Videos
    • Easy to Track & Measure
    • Focus on Targeted Consumers
  • 10. Thank You! It is high time for the businessmen and corporate to focus and invest in Digital Marketing!

×