Search insights aligning content and keywords with the customer decision journey - punchlime hangout on air - march 5 2014
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Stanley Sarpong & Olju Man discuss Search Insights: Aligning Content and Keywords with the Customer Decision Journey. ...
Stanley Sarpong & Olju Man discuss Search Insights: Aligning Content and Keywords with the Customer Decision Journey.
Watch the YouTube video here: https://www.youtube.com/watch?v=2rg2g0sFblQ
Time codes & presentation structure:
06:26 Customer Decision Journey
27:44 Inbound Marketing
35:26 Mapping Keywords to the Customer Decision Journey
39:27 Trigger (stage 0/4)
51:13 Initial Consideration Set (stage 1/4)
58:56 Active Evaluation (stage 2/4)
1:06:46 Purchase (stage 3/4)
1:10:23 Post-Purchase (stage 4/4)
Punchlime holds live webinar training sessions each first Wednesday of the month. To stay informed, add Punchlime to your Google+ circles: https://google.com/+Punchlime
Punchlime's approach is to devote our top tier team, comprised of senior former Googlers, experienced entrepreneurs, business strategists and venture investors, to enable our portfolio companies to boost customer acquisition and all that it entails.
Also check our previous webinar on Killer SaaS Metrics (Hangout On Air) - Punchlime Webinar - February 5th, 2014: http://youtu.be/YSYjlyoqmHw
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About Olju Man: http://www.punchlime.com/team/olju-man
About Stanley Sarpong: http://www.punchlime.com/team/stanley...
These slides are part of the Hangout on Air which was streamed live and recorded on March 5th, 2014.
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