How To Make Innovation a Reality at Work

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Innovation can mean many things. What is the most effective way to bring innovation to your organization? Stanford d.school's Perry Klebahn and Jeremy Utley will discuss how to routinely innovate in your job.

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How To Make Innovation a Reality at Work

  1. 1. How to Make Innovation a Reality At Your Work With Perry Klebahn and Jeremy Utley how to make  innovation a reality at  your work CC Perry Klebahn, Jeremy Utley 1
  2. 2. refuting 4 MYTHS about innovating  in the workplace CC Perry Klebahn, Jeremy Utley The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy Utley 2
  3. 3. The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy UtleyGE 3
  4. 4. GEGE 4
  5. 5. Empathy Tip: leverage Diverse Design Teams(perspectives) 5
  6. 6. The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy Utley 6
  7. 7. ATLASSNOW-SHOE COMPANY 7
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  9. 9. The Lone Rogue It’s an easy sell Customer knows best It’s a lightening boltWhy notuse thedata? 9
  10. 10. • em∙pa∙thy:  the intellectual identification with  or vicarious experiencing of the feelings,  thoughts, or attitudes of another 10
  11. 11. you can think through the experienceof another by understanding itcompletelyyou can feel what another is feeling byimmersing yourself completely in anexperienceor simply, getting to WHY CC Perry Klebahnan INSIGHT :is what makes empathyactionablefor a design team 11
  12. 12. Observation + Inference = INSIGHTObservation + Inference = INSIGHTAn act or instance ofnoticing or perceivinga need.(“What?”) 12
  13. 13. The act of reasoning from evidence or factual knowledge “ ” (“Why?”)Observation + Inference = INSIGHTAn act or instance ofnoticing or perceivinga need.(“What?”) Bill Modgrige Getting to insights: Empathy map What people SAY What people THINK Explicit Implcit What people DO What people FEEL Observable Inferred 13
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  15. 15. The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy Utley 15
  16. 16. innovation is not an eventinnovation is a (design) process 16
  17. 17. Why Do They Call it WD-40?prototype: fail early and often 17
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  19. 19. Hyatt 19
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