5. Honor your customers
Stay in sync with customers
Profit from information
REINVENT
CUSTOMER
RELATIONSHIPS
6. Simplify
Manage systemic complexity
Be Fast and flexible
Go “Glocal”
BUILD
OPERATING
DEXTERITY
7. QUESTIONSFOR US
What are the
implications of
operating dexterity?
How does creative
leadership in insights
look like?
What are the
implications of
reinventing consumer
relationships?
10. Using the past to predict
the future will result in
anemic growth…
TRANSFORMATIONAL
GROWTH calls for dreaming
about the future and taking
stakeholders there
12. Following the change
as quickly as possible
Providing insights
Quantifying
the expected
Leveraging
“what we know”
Focus on technical
challenges & better
mousetraps!
Helping companies
to shape the change
Provoking transformation
Listening for the unexpected
Seeking “what we don’t
know” & “how to know what
we don’t know”
Focus on ROI, better
execution & value creation
IT IS NOT ABOUT: IT IS ABOUT:
13. I
N
S
P
I
R
E
Helping companies
to shape the change
Provoking transformation
Listening for the unexpected
Seeking “what we don’t
know” & “how to know what
we don’t know”
IT IS ABOUT:How do we know where
the puck is going?
What type of skill set and
people do we need to bring the
inconvenient truth to the
table?
How do we train ourselves for
listening for the unexpected?
How do we think about new tools and
approaches to listen for the
unexpected and generate provocation?
14. E
X
E
C
U
T
E
What are the business
drivers?
What do we need to
do to drive business
drivers?
What are the
leading metrics?
How do we transformationally
improve ROI?
Focus on ROI, better
execution & value creation
IT IS ABOUT:
15. OURESTEEMED PANEL
Joe
Tripodi
Eric
Salama
Joan
Lewis
Kevin
Lane Keller
EVP & Chief
Marketing &
Commercial Officer,
The Coca-Cola
Company
Chairman and CEO,
Kantar
Officer, Global
Consumer & Market
Knowledge, The
Procter & Gamble
Company
Professor of
Marketing, Tuck
School of Business,
Dartmouth College