Wall of Shame and Yo Momma! - Lessons Learned Facebook Class Rokas Salasevicius Jeff Laretto Gabe Alatorre

First Application: Wall of Shame This app rocks. Great concept, Great viral possibility. And i love your screenshot & initial examples. If this doesn't catch fire, I'll be really surprised. congrats :) Master of 500 hats

This app rocks. Great concept, Great viral possibility. And i love your screenshot & initial examples. If this doesn't catch fire, I'll be really surprised.

Second Application: Yo Momma! 20 times more successful than the first one

20 times more successful than the first one

Users Come from All Over the World North America South America Asia Europe Australia Africa

Everybody Loves Yo Momma! Jokes Yo Momma so fat, when she steps on the scale it says...'to be continued'... Yo Momma so fat, NASA plans to use her to plug up the hole in the Ozone layer… Yo Momma so fat, she could be the eighth continent… Laugh and you will live longer

Yo Momma so fat, when she steps on the scale it says...'to be continued'...

Yo Momma so fat, NASA plans to use her to plug up the hole in the Ozone layer…

Yo Momma so fat, she could be the eighth continent…

Laugh and you will live longer

Platform The whole application is “advanced invite page” Call to action on the first request to join Clown back

The whole application is “advanced invite page”

Call to action on the first request to join

How Many Users Do We Have? A) 0-1k B) 1k-10k C) 10k-100k D) 100k-1M E) 1M+ ?

A) 0-1k

B) 1k-10k

C) 10k-100k

D) 100k-1M

E) 1M+

Lessons Learned Easy to use One-click actions Invite-focused actions Young Demographic Appeal Be positive Be loving Flirting is a good subject Luck matters!

Easy to use

One-click actions

Invite-focused actions

Young Demographic Appeal

Be positive

Be loving

Flirting is a good subject

Luck matters!