SHARE THE LOVE - Stanford Facebook Class
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SHARE THE LOVE - Stanford Facebook Class - Presentation Transcript
- Share the Love Matt Monahan Shashank Senapaty Shrikrishna Shrin
- Declare WAR!!!
- Card game WAR on facebook
- Designed to work in the facebook eco system
- Limit users to 5 cards each
- User that has higher wins out of 5 cards wins game
- Chat feature built to drive engagement through trash talking
- However ….
- WAR is never good
- Launched 2 months ago
- Around 1000 total installs
- 100 daily active users
- WAR
- Users invite only best friends to play WAR
- Issues
- Requires multiple visits to complete game
- Users have short attention span
- Not persuasive
- Not many opportunities to generate news feeds
- What do you do when WAR fails? …
- SHARE THE LOVE!
- Launched with little more than an invite box
- 100,000 installs in 5 days
- 750,000+ installs in 1 month
- Insight
- Keep it simple!
- Appeal to emotion
- Use one action
- Build a community
- Thank You
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