PICK ME UP - Stanford Facebook Class

Slide 1: first app: PickMeUp a pickup lines application with high user engagement

Slide 2: entertaining content

Slide 3: the loop

Slide 4: the numbers • 86% of users send an action • > 65% visit at least 10 times • > 20% visit at least 50 times

Slide 5: that’s great, but… 1-to-1 interactions are not very viral

Slide 6: that’s great, but… let’s go viral!

Slide 7: “Invite some friends (please)”

Slide 8: Personal touch

Slide 9: “Share your answer with some friends”

Slide 10: # of invites

Slide 11: “Share your answer with 15 friends”

Slide 12:  Include a personal touch in invites  Tell them how many to send it to

Slide 13: need a pickmeup? aj olson robert matei