MATCH MAKER - Stanford Facebook Class

Slide 1: MATCHMAKER FROM TO SQUEEZEME Brian Berseth Evan Rosenfeld Clay Whitehead STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 2: MATCH MAKER CREATE INVITE VOTE ENGAGE AWESOME, STANFORD UNIVERSITY right? CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 3: MATCHMAKER FAILED Broken Feedback Loops STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 4: A NEW APPROACH… A simple 1-to-1 action model STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 5: THE NEW LINE UP STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 6: SQUEEZEME TAKES OFF! STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 7: SQUEEZEME Demographics • Geography: – 33% UK – 20.1% Canada – 8% US – 6% Australia • Average Age: ~30-50 • ~1% of users are in university! STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 8: 11 0 500 1000 1500 2000 2500 3000 3500 4000 /1 4/ 07 11 /1 5/ 07 11 /1 6/ 07 11 /1 7/ 07 11 /1 8/ 07 11 /1 9/ 07 11 /2 0/ 07 11 /2 1/ 07 11 /2 2/ 07 11 /2 3/ 07 11 /2 4/ 07 11 /2 5/ 07 11 /2 6/ 07 11 /2 7/ 07 11 /2 8/ 07 11 GROWTH TRENDS /2 9/ 07 11 New Users Per Day /3 0/ 07 12 /1 /0 7 12 /2 /0 7 12 /3 /0 7 12 /4 /0 7 12 /5 /0 7 12 /6 /0 7 12 /7 /0 7 12 /8 /0 CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007 STANFORD UNIVERSITY 7 12 /9 /0 Server Crash 7 12 /1 0/ 07

Slide 9: 11 0 5000 10000 15000 20000 25000 30000 /1 4/ 07 11 /1 5/ 07 11 /1 6/ 07 11 /1 7/ 07 11 /1 8/ 07 11 /1 9/ 07 11 /2 0/ 07 11 /2 1/ 07 11 /2 2/ 07 11 /2 3/ 07 11 /2 4/ 07 11 /2 5/ 07 11 /2 6/ 07 11 /2 7/ 07 11 /2 8/ 07 11 GROWTH TRENDS /2 9/ 07 Squeezes Per Day 11 /3 0/ 07 12 /1 /0 7 12 /2 /0 7 12 /3 /0 7 12 /4 /0 7 12 /5 /0 7 12 /6 /0 7 12 /7 /0 7 12 /8 /0 CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007 STANFORD UNIVERSITY 7 12 /9 /0 Server Crash 7 12 /1 0/ 07

Slide 10: A Mathematical Model? • Number of new users is directly proportional to number of squeezes sent on the same day! (r2 = .968) • App users receive and respond to invitations the day they are sent! STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007

Slide 11: Concluding Thoughts • 40,000 in four weeks with SqueezeMe • Doubled in the last week • Talk to us: – Questions about our methods – Want to target SqueezeMe’s demographic – Further insights STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12th, 2007