Eduardo Abeliuk Chris Mocko Joel Darnauer

1.8M Total Installs date Source: adonomics.com

Full Moon on the Quad

AFTER ONE WEEK, 72 COUNTRIES!

New Engagement Features

The “Petri Dish” Model Mature users Expanding Frontier of New/engagable Users Potential users

If Google transformed what it means to KNOW SOMETHING then the potential of Facebook is to transform what it means to BE SOMEONE

Invite Behavior

The Message is the Medium

Daily Active Users

Saturation? Monthly Users 04 05 06 07 08 09 20M 40M 60M 80M 100M Facebook Google

The is the Medium Message

Take-home’s Simplicity Track growth and metrics early (where are your visitors coming from)

Simplicity

Track growth and metrics early

(where are your visitors coming from)

NOW ALMOST EVERYWHERE

Working hard on engagement Virality Engagement