Good Eats Kelvin Ho Robert Hsiung Wes Mateo

Overview Social Restaurant Recommendations Share Recommendations Find New Places to Eat Focus on Engagement Modest Distribution High User Engagement

Social Restaurant Recommendations

Share Recommendations

Find New Places to Eat

Focus on Engagement

Modest Distribution

High User Engagement

Engagement Plug into the Social Graph Integration with Friends Add More Things to Do Search / Find Places to Eat Stickiness / New Content Stream of New Recommendations Simplicity One-click adds

Plug into the Social Graph

Integration with Friends

Add More Things to Do

Search / Find Places to Eat

Stickiness / New Content

Stream of New Recommendations

Simplicity

One-click adds

Engagement (cont.) Virtual Points Leveling Up Status Earn Crowns & Titles Leaderboards Top Restauranteurs User Competitiveness

Virtual Points

Leveling Up

Status

Earn Crowns & Titles

Leaderboards

Top Restauranteurs

User Competitiveness

Lessons Learned Leverage the Social Graph Virtual Points / Goods User Competitiveness Balance Distribution & Engagement

Leverage the Social Graph

Virtual Points / Goods

User Competitiveness

Balance Distribution & Engagement