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Funny Images December 12, 2007 CS377w Jack Wu Josh Liptzin Linus Liang
Goal <ul><li>Create a viral FB application </li></ul>
Funny Images Version1 <ul><li>Rate Pictures </li></ul><ul><li>Had high user engagement </li></ul><ul><li>But, no virality ...
<ul><li>Share Pictures </li></ul><ul><li>People who see a funny images usually share it </li></ul><ul><li>Verticalize the ...
<ul><li>Force users to invite </li></ul><ul><li>It works </li></ul><ul><li>Day over day growth is 40 -50% increase in page...
Key Take Away <ul><li>People will invite if you ask them to </li></ul><ul><li>More features does not correlate to virality...
Funny Image Demo
Questions? <ul><li>http://apps.facebook.com/funnyimages/ </li></ul>
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FUNNY IMAGES - Stanford Facebook Class

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Transcript of "FUNNY IMAGES - Stanford Facebook Class"

  1. 1. Funny Images December 12, 2007 CS377w Jack Wu Josh Liptzin Linus Liang
  2. 2. Goal <ul><li>Create a viral FB application </li></ul>
  3. 3. Funny Images Version1 <ul><li>Rate Pictures </li></ul><ul><li>Had high user engagement </li></ul><ul><li>But, no virality </li></ul>
  4. 4. <ul><li>Share Pictures </li></ul><ul><li>People who see a funny images usually share it </li></ul><ul><li>Verticalize the Application </li></ul><ul><li>Create higher user engagement </li></ul><ul><li>Better CPM </li></ul><ul><li>User generated content </li></ul><ul><li>Increase stickyness </li></ul><ul><li>Scalability </li></ul>Funny Images Version 2
  5. 5. <ul><li>Force users to invite </li></ul><ul><li>It works </li></ul><ul><li>Day over day growth is 40 -50% increase in page views </li></ul>Funny Images Version3
  6. 6. Key Take Away <ul><li>People will invite if you ask them to </li></ul><ul><li>More features does not correlate to virality </li></ul><ul><li>Verticalization does work </li></ul><ul><ul><ul><li>13 page views/visit, 4.5 minutes avg time on site, still growing at 40-50% a day </li></ul></ul></ul>
  7. 7. Funny Image Demo
  8. 8. Questions? <ul><li>http://apps.facebook.com/funnyimages/ </li></ul>
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