Funny Images December 12, 2007 CS377w Jack Wu Josh Liptzin Linus Liang

Goal Create a viral FB application

Create a viral FB application

Funny Images Version1 Rate Pictures Had high user engagement But, no virality

Rate Pictures

Had high user engagement

But, no virality

Share Pictures People who see a funny images usually share it Verticalize the Application Create higher user engagement Better CPM User generated content Increase stickyness Scalability Funny Images Version 2

Share Pictures

People who see a funny images usually share it

Verticalize the Application

Create higher user engagement

Better CPM

User generated content

Increase stickyness

Scalability

Force users to invite It works Day over day growth is 40 -50% increase in page views Funny Images Version3

Force users to invite

It works

Day over day growth is 40 -50% increase in page views

Key Take Away People will invite if you ask them to More features does not correlate to virality Verticalization does work 13 page views/visit, 4.5 minutes avg time on site, still growing at 40-50% a day

People will invite if you ask them to

More features does not correlate to virality

Verticalization does work

13 page views/visit, 4.5 minutes avg time on site, still growing at 40-50% a day

Funny Image Demo

Questions? http://apps.facebook.com/funnyimages/

http://apps.facebook.com/funnyimages/