Fun Inc. Charan Boyareddygari Peter Russev Priyank Chodisetti

Cocktail Lounge Application Genesis Motivations 88% of college students drink, of those 44% drink regularly Human Curiosity --- want to see what friends have in their fridge Harbinger to “ Social Events Applications ” or a “ Potluck Application ”

Motivations

88% of college students drink, of those 44% drink regularly

Human Curiosity --- want to see what friends have in their fridge

Harbinger to “ Social Events Applications ” or a “ Potluck Application ”

Cocktail Lounge Application Hypothesis & Description Engagement Mix Drinks Check Friend’s Fridge Search Drinks Favorite Drinks Viral Invite Friends Top Drinking Buddies

Engagement

Mix Drinks

Check Friend’s Fridge

Search Drinks

Favorite Drinks

Viral

Invite Friends

Top Drinking Buddies

Cocktail Lounge Mistakes – What could have been better Not enough focus on reciprocity - LESS Viral MORE on engagement Complexity & Usability (High learning curve to use app) Using .NET (stopped supporting invites/notifications)

Not enough focus on reciprocity - LESS Viral MORE on engagement

Complexity & Usability (High learning curve to use app)

Using .NET (stopped supporting invites/notifications)

Lessons & Iterations Lessons Didn't employ model of achievement Force Invites Iterations Break the application into simpler entities Next steps Other Apps And more……………..

Lessons

Didn't employ model of achievement

Force Invites

Iterations

Break the application into simpler entities

Next steps

Other Apps

And more……………..

Other Fairly Successful Apps BuZZ me FanS Smooch Me French KiSS More …….

BuZZ me

FanS

Smooch Me

French KiSS

More …….