Let’s talk about persuasion .
. . Core Motivators pleasure/pain hope/fear acceptance/rejection Behavior Triggers simplicity Simplicity has 6 elements BJ Fogg, Ph.D. - Stanford University
Mass Interpersonal Persuasion Mass •
global & scalable, thanks to the Internet Interpersonal • everyday people, interacting as friends Persuasion • subtle dynamics but powerful effects BJ Fogg, Ph.D. - Stanford University
Ideal Outcome: World Peace •The
Facebook course taught us ways to persuade people on a mass scale. Our class reached 16 million people in 10 weeks, using no money. • My lab will use this power to resolve big problems. • Huge Goal: Use persuasive technology to achieve world peace by 2037 (a 30-year intervention). Interested? Join us --> email@example.com BJ Fogg, Ph.D. - Stanford University