Call to Action Personalization One to Many Reciprocity

Engagement Theory Framework Low Motivation High Motivation Low Social Benefits High Social Benefits Sexual Connotation Explicit Communication Implicit Communication Cool Factor Simplicity Guidance Reward System Pay-It-Forward

Future Directions Enforce virality . For maximum growth, make sure that your application requires people to forward invites to their friends. Add a “sexy” element . Sex sells. Remove functionality . Less is more

Enforce virality . For maximum growth, make sure that your application requires people to forward invites to their friends.

Add a “sexy” element . Sex sells.

Remove functionality . Less is more

apps.facebook.com/compliment-box