Team CXC Chenyu Wang, Xingxin Liu, and Claudia Jimenez Stanford CS377W Fall 2007

Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total Users (as of 12/7) MASHWB Oct. 20, 2007 ~7 weeks ~1k

Start Here Get Random Matches End Here Edit Matches Play MASH Play MASH Get Results

Send Blesses Start Here End Here

Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total Users (as of 12/7) MASHWB Oct. 20, 2007 ~7 weeks ~1k Bless You Nov. 8, 2007 ~5weeks ~300k

Our Idea Sneeze &‘Bless You’! Our Goal More peace and care online, through Facebook Our Opportunities Simple and common action in real life Large population of potential users Welcome from religious users

Our Idea

Sneeze &‘Bless You’!

Our Goal

More peace and care online, through Facebook

Our Opportunities

Simple and common action in real life

Large population of potential users

Welcome from religious users

More besides Simple Methods: Level System Top lists Effects: Reward for loyal users Interaction among top blessers incentive to frequent return

More besides Simple

Methods:

Level System

Top lists

Effects:

Reward for loyal users

Interaction among top blessers

incentive to frequent return

Returning Users Most people visited: 15-25 times during the first 30 days.

Returning Users

Most people visited: 15-25 times during the first 30 days.

Marketing Tactics: Personal networks. Ads/Posts on-Facebook and off-Facebook. Real time users service.

Marketing Tactics:

Personal networks.

Ads/Posts on-Facebook and off-Facebook.

Real time users service.

Interviewed experienced people and friends User flow simplification Language polishing Engagement enhancement

Interviewed experienced people and friends

User flow simplification

Language polishing

Engagement enhancement

For example:

For example:

Bless You: Better Engagement Good Luck Your Exam

Bless You: Better Engagement

Good Luck Your Exam

Thank you!

Thank you!