Team CXC Chenyu Wang, Xingxin Liu, and Claudia Jimenez Stanford CS377W Fall 2007
Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total  Users (as of 12/7) MASHWB Oct...
Start Here Get Random Matches End Here Edit Matches Play MASH Play MASH Get Results
Send Blesses Start Here End Here
Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total  Users (as of 12/7) MASHWB Oct...
<ul><li>Our Idea </li></ul><ul><ul><li>Sneeze &‘Bless You’! </li></ul></ul><ul><li>Our Goal  </li></ul><ul><ul><li>More pe...
<ul><li>More besides Simple </li></ul><ul><li>Methods: </li></ul><ul><ul><li>Level System </li></ul></ul><ul><ul><li>Top l...
<ul><li>Returning Users </li></ul><ul><ul><li>Most people visited: 15-25 times during the first 30 days. </li></ul></ul>
<ul><li>Marketing Tactics: </li></ul><ul><ul><li>Personal networks.  </li></ul></ul><ul><ul><li>Ads/Posts on-Facebook and ...
<ul><li>Interviewed experienced people and friends </li></ul><ul><ul><li>User flow simplification </li></ul></ul><ul><ul><...
<ul><li>For example: </li></ul>
<ul><li>Bless You: Better   Engagement </li></ul><ul><li>Good Luck Your Exam </li></ul>
<ul><li>Thank you! </li></ul>
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BLESS YOU - Stanford Facebook Class

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BLESS YOU - Stanford Facebook Class

  1. 1. Team CXC Chenyu Wang, Xingxin Liu, and Claudia Jimenez Stanford CS377W Fall 2007
  2. 2. Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total Users (as of 12/7) MASHWB Oct. 20, 2007 ~7 weeks ~1k
  3. 3. Start Here Get Random Matches End Here Edit Matches Play MASH Play MASH Get Results
  4. 4. Send Blesses Start Here End Here
  5. 5. Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total Users (as of 12/7) MASHWB Oct. 20, 2007 ~7 weeks ~1k Bless You Nov. 8, 2007 ~5weeks ~300k
  6. 6. <ul><li>Our Idea </li></ul><ul><ul><li>Sneeze &‘Bless You’! </li></ul></ul><ul><li>Our Goal </li></ul><ul><ul><li>More peace and care online, through Facebook </li></ul></ul><ul><li>Our Opportunities </li></ul><ul><ul><li>Simple and common action in real life </li></ul></ul><ul><ul><li>Large population of potential users </li></ul></ul><ul><ul><li>Welcome from religious users </li></ul></ul>
  7. 7. <ul><li>More besides Simple </li></ul><ul><li>Methods: </li></ul><ul><ul><li>Level System </li></ul></ul><ul><ul><li>Top lists </li></ul></ul><ul><li>Effects: </li></ul><ul><ul><li>Reward for loyal users </li></ul></ul><ul><ul><li>Interaction among top blessers </li></ul></ul><ul><ul><li>incentive to frequent return </li></ul></ul>
  8. 8. <ul><li>Returning Users </li></ul><ul><ul><li>Most people visited: 15-25 times during the first 30 days. </li></ul></ul>
  9. 9. <ul><li>Marketing Tactics: </li></ul><ul><ul><li>Personal networks. </li></ul></ul><ul><ul><li>Ads/Posts on-Facebook and off-Facebook. </li></ul></ul><ul><ul><li>Real time users service. </li></ul></ul>
  10. 10. <ul><li>Interviewed experienced people and friends </li></ul><ul><ul><li>User flow simplification </li></ul></ul><ul><ul><li>Language polishing </li></ul></ul><ul><ul><li>Engagement enhancement </li></ul></ul>
  11. 11. <ul><li>For example: </li></ul>
  12. 12. <ul><li>Bless You: Better Engagement </li></ul><ul><li>Good Luck Your Exam </li></ul>
  13. 13. <ul><li>Thank you! </li></ul>
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