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BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
BLESS YOU - Stanford Facebook Class
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BLESS YOU - Stanford Facebook Class

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  • 1. Team CXC Chenyu Wang, Xingxin Liu, and Claudia Jimenez Stanford CS377W Fall 2007
  • 2. Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total Users (as of 12/7) MASHWB Oct. 20, 2007 ~7 weeks ~1k
  • 3. Start Here Get Random Matches End Here Edit Matches Play MASH Play MASH Get Results
  • 4. Send Blesses Start Here End Here
  • 5. Number of Installs in the first week after App Launch App Name Launch Date Time Frame Total Users (as of 12/7) MASHWB Oct. 20, 2007 ~7 weeks ~1k Bless You Nov. 8, 2007 ~5weeks ~300k
  • 6.
    • Our Idea
      • Sneeze &‘Bless You’!
    • Our Goal
      • More peace and care online, through Facebook
    • Our Opportunities
      • Simple and common action in real life
      • Large population of potential users
      • Welcome from religious users
  • 7.
    • More besides Simple
    • Methods:
      • Level System
      • Top lists
    • Effects:
      • Reward for loyal users
      • Interaction among top blessers
      • incentive to frequent return
  • 8.
    • Returning Users
      • Most people visited: 15-25 times during the first 30 days.
  • 9.
    • Marketing Tactics:
      • Personal networks.
      • Ads/Posts on-Facebook and off-Facebook.
      • Real time users service.
  • 10.
    • Interviewed experienced people and friends
      • User flow simplification
      • Language polishing
      • Engagement enhancement
  • 11.
    • For example:
  • 12.
    • Bless You: Better Engagement
    • Good Luck Your Exam
  • 13.
    • Thank you!

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