BJ Fogg - What Makes Facebook Tick

What makes Facebook tick?
I summarized answers from over 80 students

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Facebook is the most way to . . . • Clean design

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design easy to use centralized not demanding tailored

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design easy to use centralized not demanding tailored exclusive feel trust culture authentic info privacy focus

Facebook’s Momentum Facebook

Facebook’s Momentum Facebook MySpace

Facebook’s Momentum
Launched at Harvard in February 2004
Grew quickly & expanded beyond college
Launched Platform in May 2007
Microsoft investment means $15B valuation
Facebook MySpace eBay

FB’s Platform Launch MySpace Facebook eBay May 24, 2007

BJ Fogg - What Makes Facebook Tick

by StanFan on Dec 25, 2007

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BJ Fogg - What Makes Facebook Tick — Presentation Transcript