What makes Facebook tick? I summarized answers from over 80 students

I summarized answers from over 80 students

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Facebook is the most way to . . . • Clean design

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design easy to use centralized not demanding tailored

convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design easy to use centralized not demanding tailored exclusive feel trust culture authentic info privacy focus

Facebook’s Momentum Facebook

Facebook’s Momentum Facebook MySpace

Facebook’s Momentum Launched at Harvard in February 2004 Grew quickly & expanded beyond college Launched Platform in May 2007 Microsoft investment means $15B valuation Facebook MySpace eBay

Launched at Harvard in February 2004

Grew quickly & expanded beyond college

Launched Platform in May 2007

Microsoft investment means $15B valuation

FB’s Platform Launch MySpace Facebook eBay May 24, 2007