Listening for Insights: The Power of Social Media Listening - StampedeCon 2012
by StampedeCon on Aug 09, 2012
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At StampedeCon 2012 in St. Louis, Frank Cotignola of Kraft Foods presents: Social media “listening research” has emerged as a powerful alternative to more traditional, “asking research.” ...
At StampedeCon 2012 in St. Louis, Frank Cotignola of Kraft Foods presents: Social media “listening research” has emerged as a powerful alternative to more traditional, “asking research.” through a number of examples, you’ll find out how to research important brand topics, provide in-depth insights to new product development, segment analysis and broader topics that you might not previously have had the funds to research. Using a mixture of “paid” and “unpaid” tools, you’ll learn how to use this unique method for your important research questions.
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