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Big Data and Big Law at Walmart - StampedeCon 2013
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Big Data and Big Law at Walmart - StampedeCon 2013

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At the StampedeCon 2013 Big Data conference in St. Louis, Anthony Martin, Chief Privacy and Information Security Counsel at Walmart, presented Big Data and Big Law at Walmart. This is the story of …

At the StampedeCon 2013 Big Data conference in St. Louis, Anthony Martin, Chief Privacy and Information Security Counsel at Walmart, presented Big Data and Big Law at Walmart. This is the story of one global, multi­channel company’s walk through the increasingly complicated Legal, Compliance, Security maze while trying to recognize the implicit value of Big Data programs.

Published in: Business, Technology, Education

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  • 1. BIG  DATA     BIG  LAW   Anthony  Mar+n   Walmart  
  • 2. SATURDAY     MORNING  MEETING   730  AM  
  • 3. “Informa<on  will  be  your   compe<<ve  advantage.”   -­‐  Ginny  Rome4y  
  • 4. “Informa<on  has  always  been   our  compe<<ve  advantage.”   -­‐  Me  
  • 5. Sign  on  the  101    
  • 6. Big   Data   eCommerce   Supply   Chain   POS   Real  Estate   Disaster   Recovery   Legal   HR   Social  
  • 7. These  databases  will  grow  to   connect  every  individual  to  at  least   one  closely  guarded  secret.  …     And  these  companies  are   combining  their  data  stores,  which   will  give  rise  to  a  single,  massive   database.       I  call  this  the  Database  of  Ruin.            -­‐Paul  Ohm  
  • 8. Costs  of  Incidents   Source:  Privacy  Rights  Clearinghouse,  “Chronology  of  Data  Breaches,”     *Does  NOT  include  goodwill  
  • 9. Third  Party   Sources   •  Credit   •  Insurance   Consumer   Reports/   FCRA   Card  Brand   Rules   •  Payment   card  data     State  Law   Health  Care/   HIPAA   •  Pharmacy  data   •  Op+cal  data   •  MoneyCenter   partners   Financial   Services   •  State  health   privacy  laws   •  Money  orders   •  Check  cashing   •  Banking   •  Reloadable  cards   •  See  all  overlapping  circles   (e.g.,  health,  financial,   electronic  communica+ons,   video,  marke+ng,  etc.)   •  PII  generally  (biometric,  SSN,   fin.  acct  #,  gov’t  ID  #,  etc.)   •  Loca+on  tracking   •  State  financial   privacy  laws   (CA/VT,  GLB)   Electronic   Communica<ons/   ECPA   •  Email  content   •  Info  from  filter/ firewall   •  URLs?   •  State  anL-­‐ wiretap  laws   •  Experian?   •  GE?   Walmart’s  /Sam’s   U.S.  Privacy  Policies   •  All  consumer  personal  info   (collected  in-­‐store  or  online   (includes  mobile  apps)   Other  Sources:   •  Federal  Guidelines   o  FTC   o  DOC   o  White  House   o  FIPs   •  Associa+on  Guidelines   o  DMA   o  MMA   o  NAI   o  IAB   o  Etc.   Children   •  Info  collected   online  from   kids  <  13   Interna<onal   •  Essen+ally  any  informa+on   about  an  individual   •  Audio/visual   purchase/   rental/viewing   Video/ VPPA   •  State   video   privacy   laws   •  Email   •  Text/MSCM   •  Postal   •  Fax   Marke<ng   •  State   DNC,  etc.   Other   •  ???   •  Info  via   Walmart   U.S.  websites   and  mobile   apps   Walmart’s     Interna<onal   Privacy  Policies   •  Consumer  info   •  Social   media  sites   •  Business   Partners   •  Info  &   AnalyLcs   Firms  
  • 10. LEGAL   PRIVACY   SECURITY   COMPLIANCE      
  • 11.     COLLECT   •  Right  to   collect?   •  Privacy   STORE   •  PAT  Safeguards   •  Security   USE  or  SHARE   •  Right  to  use  or   share?   •  Privacy  
  • 12. FIPPS     Fair  Informa<on  Prac<ce  Principles      
  • 13. NOTICE   CHOICE/CONSENT   ACCESS   SECURITY   ACCOUNTABILITY  
  • 14. NOTICE  CHOICE/CONSENT   ACCESS   SECURITY   ACCOUNTABILITY    
  • 15. NOTICE        Transparency.      Individual  Par+cipa+on.      Purpose  Specifica+on.      Use  Limita+on.      Data  Minimiza+on.  
  • 16. NOTICE        Transparency.      Individual  Par+cipa+on.      Purpose  Specifica+on.      Use  Limita+on.      Data  Minimiza+on.  
  • 17. COLLECT   •  Right  to   collect?   •  Privacy   STORE   •  PAT  Safeguards   •  Security   USE  or  SHARE   •  Right  to  use  or   share?   •  Privacy   Use  of  Data  Limited  to  Specific  Purpose      
  • 18. “CONTEXT”      
  • 19. “RELEVANCE”      
  • 20. “AGGREGATE”   “ANONYMOUS”   “DE-­‐IDENTIFIED”  
  • 21. “GUARDRAILS”    
  • 22. PRIVACY  by  DESIGN   Vs.   The  1%   =   Culture    
  • 23. Culture  
  • 24. Informa<on  Ethics  
  • 25.     STORE   • Physical,   Administra+ve  and   Technical   Safeguards   • Security  
  • 26. “RISK  HOMEOSTATIS”      
  • 27. “CX”  and  “UX”      
  • 28. COLLECT   •  Right  to   collect?   •  Privacy   STORE   •  PAT  Safeguards   •  Security   USE  or  SHARE   •  Right  to  use  or   share?   •  Privacy   When  you  share,  you  keep  responsibility      
  • 29. LEGAL   PRIVACY   SECURITY   COMPLIANCE   PUBLIC  RELATIONS   REPUTATION   GOODWILL     TRUST    
  • 30. WHO  OWNS  THE   DATA?   Intellectual  Property  Issues    
  • 31. Awareness   Compliance   COMPETITIVE COMPLIANCE      
  • 32. FINAL  WORDS       Anthony.Mar<n@WalmartLegal.com   @AMPrivacy    

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