How New Product Strategies Impact on Performance
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How New Product Strategies Impact on Performance

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What is involved in a successful new product program? Is it high spending on risky R&D? Is it close contact with customers? Is it the overall competitive strength of the firm? It could be any of these ...

What is involved in a successful new product program? Is it high spending on risky R&D? Is it close contact with customers? Is it the overall competitive strength of the firm? It could be any of these things, depending on your definition of success. In this article, Cooper shows that the strategy a firm chooses for its new product program is closely linked to the performance results that firm achieves. Cooper uncovers three different and independent ways of looking at performance, and proposes sets of generalized strategies that product innovation managers should consider.

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How New Product Strategies Impact on Performance How New Product Strategies Impact on Performance Document Transcript

  • Product Innovation Best Practices Series How New Product Strategies Impact on Performance Reference Paper #5 Robert G. CooperCompliments of:Stage-Gate International andProduct Development Institute Inc.For information call +1-905-304-8797This article appeared in J. Product Innovation Management1984, Volume 1, No. 1, pp 5-18 www.stage-gate.com © Product Development Institute Inc. 2000-201 Product Development Institute Inc. and Stage-Gate are registered trademarks. Logo for Product Development Institute Inc. used under license by Stage-Gate International. Logo for Stage-Gate used under license where appropriate.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • © 2000-2013 Product Development Institute Inc. 2000-2012 www.stage-gate.comProduct Development Institute Inc. and Stage-Gate International are registered trademarks.
  • Stage-Gate International is the worlds leading full-service provider of solutions which enable organizations to improve their Product Innovation and Portfolio Management capabilities and performance. Our clients include 5000+ organizations of all sizes across all industries. +1-905-304-8797 www.stage-gate.comVisit our website and subscribe to receive the latest research, information andcomplimentary articles to keep you current in product innovation!