Marketing Your Tournament Online Marketing Your Tournament OnlineHow to Use the Web to Grow Tournament Participation Brought to you free by StadiumRoar.com
Take Advantage of the Web It’s no surprise that tournaments are seeing more participation today than ever before – more than 100,000,000 people in the U.S. participate in sports. As this number continues to grow, so h b does the demand for tournaments . With so many tournaments taking place throughout the year, it is critical that you make sure that your tournament stands out from the crowd and that your tournament participation from the crowd and that your tournament participation continues to grow year to year. To give your tournament the best chance of success make sure you take advantage of FREE online marketing tools
What to Use Online There are four must‐have online tools that you should be using throughout the year to promote your tournament and they are all 100% FREE: th ll 100% FREE ( ) (1) A Tournament Website (2) A Tournament Facebook Page (3) A Tournament Twitter Account (4) Online Tournament Directories
Tournament Website A tournament website should act as the central posting area for the bulk of your tournament’s information. Participants can visit a tournament website to enter, view, print or download information. website to enter, view, print or download information. A well‐made tournament website is capable of gathering or posting the following information: following information: • Registration information (ex: names, emails, phone numbers) • Tournament calendar T t l d • Forms (ex. sign‐ups, waivers, emergency contacts) • p y g Directions to playing locations • Announcements (ex. sign up deadlines, revised game times) • Contact information
Facebook Page A Facebook Page should be used throughout the year as the entertainment center for your tournament. Facebook will allow you to post all forms of media to your page, making it a great supplement to your tournament website. g g pp y A Facebook Page for a tournament should contain the following information: • Pictures of playing locations Tip: If same as year before you may want to show changes or improvements • Pictures from the previous year’s tournament Tip: Post action photos rather than stills • Videos from the previous year’s tournament Tip: Encourage your participants to take film on their camera or mobile Tip: Encourage your participants to take film on their camera or mobile device and post to your Facebook page • Tournament staff comments and visitor comments
Twitter Account Twitter is a free‐to‐use social networking tool that allows users to create a profile, also known as a “handle”, and post short messages in 140 characters or less. Tournament directors should use Twitter as a way to give their tournament exposure and attract more participants. Here are the best ways to attract teams to your tournament on Twitter: (1) Use the Twitter search bar to locate teams in your area that (1) Use the Twitter search bar to locate teams in your area that have a Twitter account (2) (2) “Follow” those teams on Twitter; following others on Twitter makes them aware of you and lets them know you are interested in engaging with them (3) Frequently post information about your tournament such as sign‐up dates and reasons teams should participate
Online Tournament Directories There are countless online tournament directories that you can post your tournament on completely for free. Every day, coaches across the country visit these directories to find tournaments in their area. If you are not on the directories, you can’t be found! Here are the steps to take in order to take advantage of these directories: (1) Do a Google search for tournament directories that is related to the type of tournament you are running For example, you could Google “youth soccer tournament directories” (2) Once Google provides you sites in the search results, you should then visit the different sites (2) Once Google provides you sites in the search results you should then visit the different sites and follow instructions for posting your tournament We recommend only posting to free directories in the beginning; only post to a paid directory if you feel it is absolutely worth the cost (3) When you are posting your tournament to a directory, be 100% sure you include a link to your tournament website; this way, when coaches find you online they can click to your tournament site for additional information
Get Started! Get a Tournament Website http://www.stadiumroar.com Get a Facebook Page http://www.facebook.com/#!/help/?page 175 http://www facebook com/#!/help/?page=175 Get a Twitter Account http://support.twitter.com/groups/31‐twitter‐basics // / / Locate Online Tournament Directories http://www.google.com Contact us with any questions: email@example.com| 908‐591‐5448
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