Five Strategies<br />To Accelerate the Transformation to a Green Economy <br />By Stacy Noland<br />UW Tacoma, MLS Program...
Reflection<br />
R We Rdy?<br />
The planet is getting hot…<br />…time is of the essence…<br />
There is new and stronger evidence <br />that most of the warming observed <br />over the past 50 years is attributable<br...
…our addictions…<br />…are killing US!<br />
…our economy….<br />…and our competitiveness!<br />“The United States could fall behind China and other countries in clean...
Stop the Madness<br />
About <br />Moontown FDN<br />
Mission<br />To Help People<br />Protect the Planet<br />Pursue Social & Economic Prosperity.<br />
BOP Approach<br />The Bottom of the Pyramid Approach presents us with a unique framework with which we can use market econ...
Youth Ecopreneurship & Sustainability   <br />Wind<br />Green Career Introduction<br />Teens  11th & 12th Grades  <br />Tr...
Problems<br />Solutions<br />Real World <br />Learning Opportunities<br />Academic<br />Achievement <br />Gap<br />Unprece...
Interdisciplinary Standards-based Learning<br />Higher Education<br />(2- and 4-year)<br />Engagement and Achievement for ...
SWITCH Project <br />Green  Career Readiness <br />Young Adults (18-26 yrs.)<br />
Video<br />
5 Steps <br />to Accelerate the Transformation to a <br />Green Economy for All<br />
5 Steps to Accelerate the Green Economy for All<br />Activate<br />1<br />2<br />3<br />4<br />5<br />A Multi-Pronged Appr...
Acceleration Thru Education <br />Communicate<br />A<br />B<br />C<br />
Acceleration Thru Education <br />
Acceleration Thru Advocacy <br />Policies<br />Codes<br />Regulations<br />Subsidies<br />Programs<br />You are either par...
Acceleration Thru Collaboration<br />Crowdsourcing new ideas & solutions<br />
Acceleration Thru Communication<br />
Acceleration Thru Action<br />She who has the most tools, WINS!.<br />
Acceleration Thru Action<br />
Summary<br />
Conclusion<br />Challenges<br />People (Habits)<br />Policies (Codes/Climate)<br />Profitability (Ill-liquidity)<br />Posi...
Hope, <br />Optimism & <br />Belief in Possibilities…<br />Huntsville, AL (aka Rocket City)<br />
Anything is Possible<br />Property<br />President<br />
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Five Simple Strategies

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A presentation of five simple strategies people can use to promote sustainability and carbon neutrality in their respective communities.

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  • Thank you for the opportunity to be here today. This is the third year that I have had the privilege to speak at GreenFest here in Seattle
  • Followed by two years of dealing with the economic fallout. And just when a recovery is about to happen, BOOM!
  • Here in the Puget Sound Region, we are an elite community of people when it comes to all things green and sustainable. We are obsessive recyclers. We like to brew our own biodiesel. We love to “get all dressed up in our fancy florescent colored tights” and ride our bikes, regardless of the weather conditions. We also recognize that the planet is heating up far faster than scientist a decade ago have been predicting. It’s not a matter of “if” global sea-level will rise. It’s not a matter of if we will see a rise in the amount of destructive atmospheric events. The question is how will we adapt. How will we adapt as individuals, how will a rapidly will the cultures of the world adapt to this human made catastrophe, being lead in great part by the United States.Last week, my good friend, heck everybody’s “good friend” Van Jones challenged the residents of this region that now is the time to accelerate our actions. To no longer continue with our talk. Our quest for consensus, but to get moving now with respect to addressing climate change by becoming a carbon neutral city.
  • This is a historical record of the Earth’s mean temperature going back 1K years. We see a stark uptick in the Earth’s temperature starting around the Civil War in 1945. We see upticks in the 1920’s, 40’s and 70’s. Then we see a HUGE swing in 2007 rise in temperature. 2007 was the hottest year on record. 12 of the hottest years ever recorded have been in the last 13 years. If we look at the green line to which is the best of the worst case scenarios, the planets temperature will rise almost 5 degrees Fahrenheit on average.
  • Let’s take a look at the projected impacts of climate change on our food, water, ecosystems and weather. At 5 degrees F, we could see palm trees growing in Seattle, water supplies become threatened and weather gets whacky. What’s really the scariest channel on TV? The Weather Channel.
  • We are all multiple drug dependent addicts.We are drilling and digging deeper and deeper into the Earth to feed our addiction to dirty fossil fuels. Not only is the writing on the wall, but we now see it every day on the nightly news. When is enough, enough?
  • We see how the addiction effects our economy and by volatile rise and fall of the stock markets and the seasonal cost of fuels to drive our vehicles and heat our homes. Not to mention our competiveness as a nation is starting to decline. As we expeditiously give away our financial treasures to counties that don’t have our best interests in mind, and in fact, want to destroy us.Just a couple of weeks ago former Washington state governor, now US Secretary of Commerce Gary Locke said that we could fall behind China and other countries in clean energy technology.My fellow Seattleites, Washingtonians, Cascadian’s…it’s time to stop the madness.
  • It’s time to STOP the MADNESS, NOW!
  • Moontown Foundation is the convergence of two decades of intense work on issues related to triple bottom line sustainability and information communication technology.
  • Moontown Foundation is a non-profit 501 C3 organization that I founded in October 2006 to address the issues of environmental, social and economic inequality. Our mission is to help people protect the planet and achieve social and economic prosperity, or the triple bottom line.
  • For the past three years we have introduced dozens of teens and young adults to conservation careers to include:TransportationBuilding ScienceWind PowerSolar PowerBiofuelsAnd Sustainable Agriculture
  • We take an integrated, whole systems approach to developing replicable and scalable solutions regarding sustainability. Currently, we are working with the Office of the Superintendent of Public Instruction on K-12 sustainability curriculum.
  • The SWITCH Project is a 36-week green career readiness program designed to prepare economically challenged and socially disconnected young urban adults for entry-level green careers.
  • Over the last
  • We need to have an approach to education that teaches environmental, social and economic sustainability K through 20. We also need to encourage lifelong learning and that there are multiple pathways to personal and professional success is our country. We need more skilled trades professional. People who can build and manufacture things.It’s important to tell our youth that it’s ok to attend a community college or vocational school. It’s were people learn just in time skills and earn certifications.And at the four year level, we have to graduate more people with Masters and PhD’s in Science, Technology, Engineering and Math.
  • If we don’t hold our elected officials feet to the fire, we will get bad government. It is imperative that we rework our legislative policies
  • 80% of innovations fail. Traditional methods of research can be slow, un-engaging and out of touch. Strategy has to be enduring despite a rapidly changing landscape. New thinking and new trends are constantly being generated and there is an increasing need for individuals and communities to stay dynamic and in tune with the outer world.
  • Citizens have to demand their elected officials and government agencies to create policies, update and establish codes, and support programs designed to reduce greenhouse gas emissions. Specific emphasis ought to be made toward buildings (industrial, commercial, and residential) and ground transportation. We have to get people out of their cars.
  • Case in point, seven generations ago in African American’s in this nation were considered property at worse or 3/5ths a person at best. And today, we have a brotha’, kinda nerdy, kinda’ stiff
  • All hands on deck
  • According to Dr. RK Pachauri, Director of the Intergovernmental Panel on Climate Change (IPCC), a collaborative of 2000 scientist around the globe, has found clear and unarguable evidence that “If there is no action before 2012, that’s too late. What we do in the next two to three years will determine our future...”
  • Followed by de-escalating conflict
  • At Moontown, we believe that the one place we can all make a difference in the amount of GHG we put into the atmosphere is at home. This is where the SWITCH to a carbon-based drill and burn society can evolve into a post-carbon, green economy.Show first 2 minute SWITCH video at http://www.envirospeak.tv/video/178. Tell people they can also visit YouTube to see video.
  • When it comes to removing barriers which prevent people from succeeding in the work place, effective communication is one of the first issues we have to overcome.
  • Then, there are a number of basic technical skills that we teach to include:Basic plumbing as it relates to water conservation.
  • Basic electrical and saving money on electricity bills
  • And how to reduce the air flow into a house and increase the comfortability of ones home through caulking and weather stripping.
  • Education of the issues and the environment are also critical areas for Moontown. Our message is simple, to tell people that the planet is heating up and that time is not on our side.
  • So what’s the big idea? Actually, we want to share 5 ideas with you.Notice the politically correct CFL.
  • I moved to Seattle 21-years ago this month from Alabama to become an environmental activist. As you might be able to imagine, a bright-eyed, idealistic African American environmentalist with a funny hair cut living in Alabama is a bit of an anomaly. In fact, my mentors were all dead authors like Thoreau, Abbey, and Carson. Anyhow with a goal of going to work for Greenpeace or EarthFirst! As I was enamoured by the idea of taking direction action to stop environmental degradation. I moved to Seattle and on the third day in town, I got a job with the Washington Public Research Group (better known as WashPIRG).
  • I’d like to set the tone of my presentation this afternoon by sharing one of my favorite quotes with you from the Chinese military general, strategist and philosopher Sun Tzu, who is commonly recognized as the author of the Art of War 2500 years ago.
  • Five Simple Strategies

    1. 1. Five Strategies<br />To Accelerate the Transformation to a Green Economy <br />By Stacy Noland<br />UW Tacoma, MLS Program <br />Tacoma, Washington<br />Tuesday, August 10, 2010<br />
    2. 2. Reflection<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. R We Rdy?<br />
    25. 25. The planet is getting hot…<br />…time is of the essence…<br />
    26. 26. There is new and stronger evidence <br />that most of the warming observed <br />over the past 50 years is attributable<br />to human activity.<br />Source: Intergovernmental Panel on Climate Change<br />
    27. 27.
    28. 28. …our addictions…<br />…are killing US!<br />
    29. 29. …our economy….<br />…and our competitiveness!<br />“The United States could fall behind China and other countries in clean energy technology unless Congress passes energy legislation.”<br />- US Commerce Secretary Gary Locke, May 22, 2010<br />
    30. 30. Stop the Madness<br />
    31. 31. About <br />Moontown FDN<br />
    32. 32. Mission<br />To Help People<br />Protect the Planet<br />Pursue Social & Economic Prosperity.<br />
    33. 33. BOP Approach<br />The Bottom of the Pyramid Approach presents us with a unique framework with which we can use market economics to address the challenge of urban poverty without having to renege the core principles of market economics. The BOP approaches are not social solutions to the problem of urban poverty; to the contrary they are economic solutions. The approaches postulate the creation of structured and efficient markets at the bottom of the economic pyramid. They also present the opportunity of partnering with non conventional economic sectors with the aim of tapping into the creative and innovative technologies and ideas that are mushrooming among BOP. <br />- Dr. CK Prahaladentrepreneurs.<br />
    34. 34. Youth Ecopreneurship & Sustainability <br />Wind<br />Green Career Introduction<br />Teens 11th & 12th Grades <br />Transportation<br />Building Science<br />Bio Energy<br />Solar <br />
    35. 35. Problems<br />Solutions<br />Real World <br />Learning Opportunities<br />Academic<br />Achievement <br />Gap<br />Unprecedented Environmental Challenges (e.g. Climate Change)<br />Innovative<br />Problem Solving<br />Techniques<br />Youth Ecopreneurship & Sustainability <br />
    36. 36. Interdisciplinary Standards-based Learning<br />Higher Education<br />(2- and 4-year)<br />Engagement and Achievement for All Students<br />Systems for Sustainable Design<br />Buildings<br />Gardens<br />Agriculture/Food <br />Forests<br />Homes<br />Schools<br />Energy Production<br />Water Management<br />Waste<br />Transportation<br />Products<br />Governance<br />Science<br />Math<br />Social Studies<br />K-12 Sustainable Design Project<br />Design Sustainable Solutions to Real-World Problems<br />Career/Tech<br />Language Arts<br />Arts<br />Health/Fitness<br />Alternative Assessment of Student Learning<br />Community Partners (Industry/Business, Agencies, non profit and community groups)<br />Youth Ecopreneurship & Sustainability <br />
    37. 37. SWITCH Project <br />Green Career Readiness <br />Young Adults (18-26 yrs.)<br />
    38. 38. Video<br />
    39. 39. 5 Steps <br />to Accelerate the Transformation to a <br />Green Economy for All<br />
    40. 40. 5 Steps to Accelerate the Green Economy for All<br />Activate<br />1<br />2<br />3<br />4<br />5<br />A Multi-Pronged Approach<br />
    41. 41. Acceleration Thru Education <br />Communicate<br />A<br />B<br />C<br />
    42. 42. Acceleration Thru Education <br />
    43. 43. Acceleration Thru Advocacy <br />Policies<br />Codes<br />Regulations<br />Subsidies<br />Programs<br />You are either part of the problem OR part of the solution. <br />
    44. 44. Acceleration Thru Collaboration<br />Crowdsourcing new ideas & solutions<br />
    45. 45. Acceleration Thru Communication<br />
    46. 46. Acceleration Thru Action<br />She who has the most tools, WINS!.<br />
    47. 47. Acceleration Thru Action<br />
    48. 48. Summary<br />
    49. 49. Conclusion<br />Challenges<br />People (Habits)<br />Policies (Codes/Climate)<br />Profitability (Ill-liquidity)<br />Positioning (Herd mentality)<br />Promote Lifelong Learning<br />Partnerships (Mash-ups)<br />Opportunities<br />Thought leadership<br />Innovation<br />Investment<br />Inclusion<br />Reducing GHG<br />Partnerships<br />
    50. 50. Hope, <br />Optimism & <br />Belief in Possibilities…<br />Huntsville, AL (aka Rocket City)<br />
    51. 51. Anything is Possible<br />Property<br />President<br />
    52. 52.
    53. 53. Thank you<br />
    54. 54. Global Day of Action<br />10/10/10<br />
    55. 55. Main Points<br />Collaborate<br />
    56. 56. Nobel Peace Prize awarded to Al Gore and to the Intergovernmental Panel on Climate Change<br />“If there is no action before 2012, that’s too late. What we do<br />In the next two to three years will determine our future...”<br />RK Pachauri<br />
    57. 57. Leadership Development &Team Building<br />Blind Man’s Square Exercise<br />Logic & Critical Thinking<br />Active Listening & Tone<br />Leadership Identification<br />The Beam Exercise<br />Body Language & Eye Contact<br />Empathy & Mirroring<br />Patience<br />
    58. 58. The SWITCH to a Green Economy Starts @ Home<br />Tier 1 – Light Weatherization<br />Tier 2 – Deep Retrofit<br />Tier 3 – Energy Generation<br />Residential homes are responsible<br />for generating 320+ MMTC <br />
    59. 59. Communication Training<br />Advanced Skills<br /><ul><li>Effective Communication
    60. 60. Conflict Resolutions
    61. 61. Customer Service
    62. 62. Multiple Languages</li></ul>Basic Skills<br /><ul><li>Eye Contact
    63. 63. Clipboard Control
    64. 64. Keep It Simple Stupid
    65. 65. Get in the Door
    66. 66. Assume Support</li></li></ul><li>Water Conservation<br />Necessary tools and materials:<br /><ul><li>work gloves
    67. 67. ladder
    68. 68. 2 plumbing wrenches
    69. 69. shop towel(s)
    70. 70. tool belt or tool tray
    71. 71. job log
    72. 72. shower head
    73. 73. Teflon tape
    74. 74. garbage bag
    75. 75. recycle bag</li></ul>Low Flow Shower Heads<br />Faucet Aerators <br />& Toilets<br />
    76. 76. Energy Conservation<br />Basic Electrical <br /><ul><li>Outlet & Switch Plate Sealers
    77. 77. Hot H20 Heater Wrapping
    78. 78. Programmable Thermostats</li></li></ul><li>Weather Stripping & Caulking<br />
    79. 79. Experiential Education<br />Educate<br /><ul><li>Shoreline Solar Camp
    80. 80. Wild Horse Wind Farm
    81. 81. Sustainable Design Project </li></ul>Communicate<br /><ul><li>Door2Door
    82. 82. Social Media
    83. 83. Traditional Media</li></li></ul><li>Eco Stewardship<br />Colman Park Restoration<br /><ul><li>Teens participated in field work
    84. 84. Produced 30 yr restoration plan for Seattle
    85. 85. Project Mgmt
    86. 86. Plant Identification
    87. 87. Data Mgmt
    88. 88. GPS Location</li></li></ul><li>Sustainable Agriculture<br /><ul><li>Husbandry
    89. 89. Land
    90. 90. Feed
    91. 91. Fertilizer
    92. 92. Antibiotics
    93. 93. Water
    94. 94. Transportation
    95. 95. Distribution
    96. 96. Packaging</li></li></ul><li>So what’s the big idea?<br />
    97. 97. Background<br />History<br />Civic Experience<br />Professional Experience <br />Future Vision<br />
    98. 98. Exxon Valdez Oil Spill<br />Prince William Sound, AK, <br />Summer 1989<br />
    99. 99. Strategy without tactics is the slowest route to victory.Tactics without strategy is the noise before defeat.<br />- Sun Tzu, Chinese General, Circa 500 B.C.<br />

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