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Branding Made Easy

by Executive Producer at Storm Surge: The Film on Dec 21, 2013

  • 4,250 views

“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of ...

“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”

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https://www.behance.net 9
http://www.ewfmarketing.com 7
http://www.behance.net 3
http://www.linkedin.com 1

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