Sharing Rituals:
Online Behaviors Shaping Reality
Which is a fancy title for
chatting with you about how
what we share online has
real impact on our
lives offline.
STACY FULLER
HEAD OF SOCIAL
INNOVATION
AT CAKE
@STACYKFULLER
MAUDE STANDISH
FOUNDER +
MANAGING DIRECTOR
AT TAROT
@MAUDECHI...
#overshare
sxswovershare.tumblr.com
Eek! Is Social Media Bad?
what IS IT doing to our brains?
3lbs.
20%OUR BODY’S
ENERGY
9CUBIC INCHES
SHRUNK
10%LOSS OF MASS
HIS WAS BIGGER,
BUT OURS IS MORE SOCIAL.
SOCIAL MEDIA
TAPS INTO OUR
DEFAULT.
it’s making us positivity addicts.
So what is Social Media doing to relationships?
STALKING
BEFORE YOU MEET
This is terrifying.
The couple that posts together stays together
Get over it!
It’s also reconstructing
how our memory works.
Social media is overloading our short-term memory.
Our memory may be getting
worse, but that’s okay
because we have things like
Instagram to capture the
moments for us.
right?
THE photo-taking-impairment effect
good at Instagram = BETTER MEMORY
#YOLO
REGRET
Networked
Publics
Public places on the
internet where different
conflicting contexts and
social norms coexist.
=
#FAIL
We all perform for social networks
We run into issues with
we portray the wrong self to the
unintended audience
Regret in real life is
based on what you don’t do
I do not regret the things I didn’t post
— Padraig Reidy
“The problem Justine Sacco has, and the
problem that has led to her losing her
job, is that you and I real...
of social media users
report being bullied
online
39%
1950s electric shock study
Lack of social cues
Body language
Gestures
Facial Recognition
Tone of Voice
of social media teens admitted to
joining in when witnessing
cruelty online
21%
Ask someone to back off
How does this effect women?
72.5%
i hope someone slits your throat and
cums down your gob.
5%
I heard Facebook is making me depressed.
In College Facebook Only
82 PEOPLE
How are you using Facebook?
Are you these people?
OR THIS PERSON.
But your vacation picture
does bum me out :(
— Steven Furtick, NPR Commenter
“The reason we struggle with
insecurity is because we compare
our behind-the-scenes with
e...
SENSE OF WORTH
Studies have found that browsing social
media raises our self esteem far higher
than looking in the mirror.
And this isn’t...
But that raised self esteem can have
detrimental effects.
Greater social media use is correlated to
increased binge eating, higher body mass,
lower credit score, and higher levels ...
FACEBOOK & drunk STUDENT narcissists
NOW
30% 1982
15%
#SORRYNOTSORRY
#SORRYNOTSORRY
International Center for Media & Public Agenda
STUDENTS
100 COUNTRIES
10 NO SOCIAL MEDIA
24 HOURS
For those under 25 you can’t imagine your
life without a constant connection.
— UK
“Media is my drug;
without it I was lost.
I am an addict.
— China
“I can say without
exaggeration, I was
almost freaking out.
— Slovakia
“I felt sad, lonely and
depressed.
— Argentina
“I felt DEAD.
— New York
“Who would volunteer
for this study?!
alarmed?
ANGELO ALCASABAS
Art Director, CAKE
A BIG THANKS TO
@GELo123
thank you for staying.
QUESTIONS?
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
Sharing Rituals: Online behaviors shaping reality
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Sharing Rituals: Online behaviors shaping reality

  1. 1. Sharing Rituals: Online Behaviors Shaping Reality
  2. 2. Which is a fancy title for chatting with you about how what we share online has real impact on our lives offline.
  3. 3. STACY FULLER HEAD OF SOCIAL INNOVATION AT CAKE @STACYKFULLER MAUDE STANDISH FOUNDER + MANAGING DIRECTOR AT TAROT @MAUDECHILD
  4. 4. #overshare sxswovershare.tumblr.com
  5. 5. Eek! Is Social Media Bad?
  6. 6. what IS IT doing to our brains?
  7. 7. 3lbs. 20%OUR BODY’S ENERGY
  8. 8. 9CUBIC INCHES SHRUNK 10%LOSS OF MASS
  9. 9. HIS WAS BIGGER, BUT OURS IS MORE SOCIAL.
  10. 10. SOCIAL MEDIA TAPS INTO OUR DEFAULT.
  11. 11. it’s making us positivity addicts.
  12. 12. So what is Social Media doing to relationships?
  13. 13. STALKING BEFORE YOU MEET
  14. 14. This is terrifying.
  15. 15. The couple that posts together stays together
  16. 16. Get over it!
  17. 17. It’s also reconstructing how our memory works.
  18. 18. Social media is overloading our short-term memory.
  19. 19. Our memory may be getting worse, but that’s okay because we have things like Instagram to capture the moments for us.
  20. 20. right?
  21. 21. THE photo-taking-impairment effect
  22. 22. good at Instagram = BETTER MEMORY
  23. 23. #YOLO
  24. 24. REGRET
  25. 25. Networked Publics Public places on the internet where different conflicting contexts and social norms coexist. =
  26. 26. #FAIL
  27. 27. We all perform for social networks
  28. 28. We run into issues with we portray the wrong self to the unintended audience
  29. 29. Regret in real life is based on what you don’t do
  30. 30. I do not regret the things I didn’t post
  31. 31. — Padraig Reidy “The problem Justine Sacco has, and the problem that has led to her losing her job, is that you and I really have no idea who she is, apart from the woman who makes bad jokes on Twitter.
  32. 32. of social media users report being bullied online 39%
  33. 33. 1950s electric shock study
  34. 34. Lack of social cues
  35. 35. Body language Gestures Facial Recognition Tone of Voice
  36. 36. of social media teens admitted to joining in when witnessing cruelty online 21%
  37. 37. Ask someone to back off
  38. 38. How does this effect women?
  39. 39. 72.5%
  40. 40. i hope someone slits your throat and cums down your gob.
  41. 41. 5%
  42. 42. I heard Facebook is making me depressed.
  43. 43. In College Facebook Only 82 PEOPLE
  44. 44. How are you using Facebook?
  45. 45. Are you these people?
  46. 46. OR THIS PERSON.
  47. 47. But your vacation picture does bum me out :(
  48. 48. — Steven Furtick, NPR Commenter “The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else's highlight reel.
  49. 49. SENSE OF WORTH
  50. 50. Studies have found that browsing social media raises our self esteem far higher than looking in the mirror. And this isn’t just true of “selfies.”
  51. 51. But that raised self esteem can have detrimental effects.
  52. 52. Greater social media use is correlated to increased binge eating, higher body mass, lower credit score, and higher levels of credit card debt.
  53. 53. FACEBOOK & drunk STUDENT narcissists NOW 30% 1982 15%
  54. 54. #SORRYNOTSORRY
  55. 55. #SORRYNOTSORRY International Center for Media & Public Agenda
  56. 56. STUDENTS 100 COUNTRIES 10 NO SOCIAL MEDIA 24 HOURS
  57. 57. For those under 25 you can’t imagine your life without a constant connection.
  58. 58. — UK “Media is my drug; without it I was lost. I am an addict.
  59. 59. — China “I can say without exaggeration, I was almost freaking out.
  60. 60. — Slovakia “I felt sad, lonely and depressed.
  61. 61. — Argentina “I felt DEAD.
  62. 62. — New York “Who would volunteer for this study?!
  63. 63. alarmed?
  64. 64. ANGELO ALCASABAS Art Director, CAKE A BIG THANKS TO @GELo123
  65. 65. thank you for staying.
  66. 66. QUESTIONS?

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