Sharing Rituals: Online behaviors shaping reality

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SXSWi 2014

SXSWi 2014

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  • 1. Sharing Rituals: Online Behaviors Shaping Reality
  • 2. Which is a fancy title for chatting with you about how what we share online has real impact on our lives offline.
  • 3. STACY FULLER HEAD OF SOCIAL INNOVATION AT CAKE @STACYKFULLER MAUDE STANDISH FOUNDER + MANAGING DIRECTOR AT TAROT @MAUDECHILD
  • 4. #overshare sxswovershare.tumblr.com
  • 5. Eek! Is Social Media Bad?
  • 6. what IS IT doing to our brains?
  • 7. 3lbs. 20%OUR BODY’S ENERGY
  • 8. 9CUBIC INCHES SHRUNK 10%LOSS OF MASS
  • 9. HIS WAS BIGGER, BUT OURS IS MORE SOCIAL.
  • 10. SOCIAL MEDIA TAPS INTO OUR DEFAULT.
  • 11. it’s making us positivity addicts.
  • 12. So what is Social Media doing to relationships?
  • 13. STALKING BEFORE YOU MEET
  • 14. This is terrifying.
  • 15. The couple that posts together stays together
  • 16. Get over it!
  • 17. It’s also reconstructing how our memory works.
  • 18. Social media is overloading our short-term memory.
  • 19. Our memory may be getting worse, but that’s okay because we have things like Instagram to capture the moments for us.
  • 20. right?
  • 21. THE photo-taking-impairment effect
  • 22. good at Instagram = BETTER MEMORY
  • 23. #YOLO
  • 24. REGRET
  • 25. Networked Publics Public places on the internet where different conflicting contexts and social norms coexist. =
  • 26. #FAIL
  • 27. We all perform for social networks
  • 28. We run into issues with we portray the wrong self to the unintended audience
  • 29. Regret in real life is based on what you don’t do
  • 30. I do not regret the things I didn’t post
  • 31. — Padraig Reidy “The problem Justine Sacco has, and the problem that has led to her losing her job, is that you and I really have no idea who she is, apart from the woman who makes bad jokes on Twitter.
  • 32. of social media users report being bullied online 39%
  • 33. 1950s electric shock study
  • 34. Lack of social cues
  • 35. Body language Gestures Facial Recognition Tone of Voice
  • 36. of social media teens admitted to joining in when witnessing cruelty online 21%
  • 37. Ask someone to back off
  • 38. How does this effect women?
  • 39. 72.5%
  • 40. i hope someone slits your throat and cums down your gob.
  • 41. 5%
  • 42. I heard Facebook is making me depressed.
  • 43. In College Facebook Only 82 PEOPLE
  • 44. How are you using Facebook?
  • 45. Are you these people?
  • 46. OR THIS PERSON.
  • 47. But your vacation picture does bum me out :(
  • 48. — Steven Furtick, NPR Commenter “The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else's highlight reel.
  • 49. SENSE OF WORTH
  • 50. Studies have found that browsing social media raises our self esteem far higher than looking in the mirror. And this isn’t just true of “selfies.”
  • 51. But that raised self esteem can have detrimental effects.
  • 52. Greater social media use is correlated to increased binge eating, higher body mass, lower credit score, and higher levels of credit card debt.
  • 53. FACEBOOK & drunk STUDENT narcissists NOW 30% 1982 15%
  • 54. #SORRYNOTSORRY
  • 55. #SORRYNOTSORRY International Center for Media & Public Agenda
  • 56. STUDENTS 100 COUNTRIES 10 NO SOCIAL MEDIA 24 HOURS
  • 57. For those under 25 you can’t imagine your life without a constant connection.
  • 58. — UK “Media is my drug; without it I was lost. I am an addict.
  • 59. — China “I can say without exaggeration, I was almost freaking out.
  • 60. — Slovakia “I felt sad, lonely and depressed.
  • 61. — Argentina “I felt DEAD.
  • 62. — New York “Who would volunteer for this study?!
  • 63. alarmed?
  • 64. ANGELO ALCASABAS Art Director, CAKE A BIG THANKS TO @GELo123
  • 65. thank you for staying.
  • 66. QUESTIONS?