20
BEST WAYS TO CREATE

CONTENT THAT BOOSTS SEO

1
As you’re planning, researching and developing your
content, you should have SEO in mind. Do those three
little letters ov...
Images via

3
Consider the “shareability” of your content.
Simply put, modern SEO is all about crafting
content so compelling that other...
5
Set up Google Authorship.
Google wants its search results to provide the
best content for its users, which means that
it v...
7
Change perspective: think “content” optimization
not “search engine” optimization.
In my opinion, SEO, or search engine op...
9
Remember that content is about more
than SEO, and SEO is about more than
content.
Don’t approach content marketing as pure...
11
Focus on quality.
On the flip side, quality not quantity is the biggest measure
of SEO these days, so your strategy might ...
13
Promote to the audience you want to reach.
Despite what you’ve read, your “epic content” isn’t going
to magically go viral...
15
Revisit the past.
Search engine algorithms change every day, and you’re
probably finding new, better ways to improve conte...
17
Write for your audience—not Google.
…Search engines are only programs that are built
using mathematic algorithms and proba...
19
Provide opportunities for user generated
content (UGC).
UGC leads to a site that constantly generates
new forms of content...
21
Don’t just write content—consume it.
You don’t need to become a full-fledged SEO
expert, but you should develop an overall...
Still not confident about what your next (or first) step
should be? Our Script Your Story power hour can get
you started. ...
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20 Best Ways to Create Content That Boosts SEO

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As you’re planning, researching and developing your content, you should have SEO in mind. Do those three little letters overwhelm you? Follow these 20 tips from some of the best minds in content marketing and search engine optimization, and you’ll be on your way to creating content that both Google and your audience will love.

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20 Best Ways to Create Content That Boosts SEO

  1. 1. 20 BEST WAYS TO CREATE CONTENT THAT BOOSTS SEO 1
  2. 2. As you’re planning, researching and developing your content, you should have SEO in mind. Do those three little letters overwhelm you? Follow these 20 tips from some of the best minds in content marketing and search engine optimization, and you’ll be on your way to creating content that both Google and your audience will love. 2
  3. 3. Images via 3
  4. 4. Consider the “shareability” of your content. Simply put, modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords. – Sonia Simone via Copyblogger 4
  5. 5. 5
  6. 6. Set up Google Authorship. Google wants its search results to provide the best content for its users, which means that it values content produced by credible leaders and subject-matter authorities. – Emily Cretella via Cursive Content Marketing 6
  7. 7. 7
  8. 8. Change perspective: think “content” optimization not “search engine” optimization. In my opinion, SEO, or search engine optimization, is a misnomer anyway. It seems to suggest you optimize the search engine. Clearly, you cannot and do not. You optimize online content. “Content” optimization — now there’s a term I could live with. Seems like a happy and harmonious marriage of the two marketing disciplines. – Barry Feldman via Content Marketing Institute 8
  9. 9. 9
  10. 10. Remember that content is about more than SEO, and SEO is about more than content. Don’t approach content marketing as purely an SEO tactic. Account for its broad effect on your marketing strategy, and you’ll get better business – and SEO – results. – Ian Lurie via Entrepreneur Set a festive table. 10
  11. 11. 11
  12. 12. Focus on quality. On the flip side, quality not quantity is the biggest measure of SEO these days, so your strategy might be to get a link on a big domain site like Mashable or the BBC. Why not spend your time researching their current content and what they publish and tailor your content specifically to them (oh, and don't forget to double-check that your target link does have a good ROI). So, yes, this strategy is more risky than the "lets get loads of good links" strategy, but it can also pay off really well. – Suzanne Ritter via MarketingProfs 12
  13. 13. 13
  14. 14. Promote to the audience you want to reach. Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard…If you look at what the best SEOs and outreach professionals are doing now, it’s pretty simple to summarize…they’re focusing outreach and promotion efforts on the needs of real people. – Paul May via BuzzStream 14
  15. 15. 15
  16. 16. Revisit the past. Search engine algorithms change every day, and you’re probably finding new, better ways to improve content. Producing fresh content is a must to keep up with the algorithms, and so is going back to visit old content to apply what you have learned to make it more visible to search engines. – Aaron Agius via Business2Community 16 Image via
  17. 17. 17
  18. 18. Write for your audience—not Google. …Search engines are only programs that are built using mathematic algorithms and probability calculations — not real people visiting your site. First and foremost,your website content should always be written to provide value for your audience. – Arnie Kuenn via Content Marketing Institute 18
  19. 19. 19
  20. 20. Provide opportunities for user generated content (UGC). UGC leads to a site that constantly generates new forms of content that you can submit to search engines. Doing so is an excellent way to increase one’s search visibility and associated metrics. – Jason Corrigan via Social Media Explorer 20
  21. 21. 21
  22. 22. Don’t just write content—consume it. You don’t need to become a full-fledged SEO expert, but you should develop an overall understanding of the process. Too many small business owners know just enough to be dangerous. – Bill Treloar via Business2Community 22
  23. 23. Still not confident about what your next (or first) step should be? Our Script Your Story power hour can get you started. Find out more today! 23

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