Ensuring you minimize risk
in activation
of Moms search
for first-person
recommendations
online prior to
purchasing
	
  	
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Top 5 Trends in Influencer Marketing

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From the rise of visual influencers to the embrace of digital storytelling, today's consumer marketplace continues to evolve. We've identified 5 key issues and events shaping influencer marketing.

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Transcript of "Top 5 Trends in Influencer Marketing"

  1. 1. Ensuring you minimize risk in activation of Moms search for first-person recommendations online prior to purchasing     TOP 5 TRENDS IN INFLUENCER MARKETING 1. THE RISE OF VISUAL INFLUENCERS     2. RE-EMERGENCE OF CONTENT AS KING 3. TRACKING INFLUENCE TO POINT OF SALE 4. MOVING THE INFORMED CONSUMER TO SALES CONVERSION 5. MAKING ADVOCACY PREDICTABLE                                 83% of influencers have a Pinterest account 71% of influencers have an Instagram account 81% of influencers post images of favorite brands/products on social sites 84% of Moms seek authentic blog and social media content daily with 81% reading 5+ blogs per day 83% of Moms find blogger recommendations more authentic than traditional media messaging 91% of Moms trust bloggers’ content when seeking out product information online 87% 92% 69% of Moms have purchased a product after reading about it on a blog of Moms are more likely to purchase a product if it is recommended by those they follow on social networking sites 67% of Moms are more likely to purchase a product if it receives a high star rating on e-commerce reviews 99% of Moms research products online prior to purchasing 76% of Moms have sought out blogs to learn more about a product appearing in traditional media Advocacy Boundaries Having a true understanding of expectations and a “win” for both parties The Alchemy of Give/Get Tie Tactics to ROI Changing platforms and executions for specific results MomCentralConsulting.com 617.244.3002

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