One Story of a Gaming Company

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One Story of a Gaming Company

  1. 1. One story of a Gaming Company by Vadim Dagman
  2. 2. Background - before games 15 years in technology startups. Video gadgets and applications.
  3. 3. Let’s make a game!
  4. 4. Slingshot Cowboy – living a rock star dream 140000 123,768 120,239 120000 100000 92,969 80000 71,752 60000 35,274 20,010 40000 11,317 7,563 20000 5,198 4,083 118 114 105 123 120 3,147 0 7/2… 7/2… 7/2… 7/2… 7/3… 7/3… 8/1/… 8/2/… 8/3/… 8/4/… 8/5/… 8/6/… 8/7/… 8/8/… 8/9/… 8/1…
  5. 5. Slingshot Genre evolution
  6. 6. Building up portfolio
  7. 7. Marketing – what worked what didn’tCross PromotionIn-app Advertising (Admob)FreeAppADayRewarded Installs (Tapjoy)App ReviewsSocial MarketingPress ReleasesGeneral PR
  8. 8. PR Breakthrough 
  9. 9. BITS OF WISDOM
  10. 10. Be ready for success
  11. 11. How to monetize• Full screen ads between levels• Ad banners on static screens where people linger (Leaderboards are perfect) – Use mediation (Adwhirl)• InApp purchases to upsell premium features and virtual goods
  12. 12. How to get featured
  13. 13. Track, Test, Analyze, Iterate
  14. 14. Make it inherently viral
  15. 15. Rock the World Settle disputes with your friends wherever they are!

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