One Story of a Gaming Company
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Transcript

  • 1. One story of a Gaming Company by Vadim Dagman
  • 2. Background - before games 15 years in technology startups. Video gadgets and applications.
  • 3. Let’s make a game!
  • 4. Slingshot Cowboy – living a rock star dream 140000 123,768 120,239 120000 100000 92,969 80000 71,752 60000 35,274 20,010 40000 11,317 7,563 20000 5,198 4,083 118 114 105 123 120 3,147 0 7/2… 7/2… 7/2… 7/2… 7/3… 7/3… 8/1/… 8/2/… 8/3/… 8/4/… 8/5/… 8/6/… 8/7/… 8/8/… 8/9/… 8/1…
  • 5. Slingshot Genre evolution
  • 6. Building up portfolio
  • 7. Marketing – what worked what didn’tCross PromotionIn-app Advertising (Admob)FreeAppADayRewarded Installs (Tapjoy)App ReviewsSocial MarketingPress ReleasesGeneral PR
  • 8. PR Breakthrough 
  • 9. BITS OF WISDOM
  • 10. Be ready for success
  • 11. How to monetize• Full screen ads between levels• Ad banners on static screens where people linger (Leaderboards are perfect) – Use mediation (Adwhirl)• InApp purchases to upsell premium features and virtual goods
  • 12. How to get featured
  • 13. Track, Test, Analyze, Iterate
  • 14. Make it inherently viral
  • 15. Rock the World Settle disputes with your friends wherever they are!