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Eo implications when using social media (2)
Eo implications when using social media (2)
Eo implications when using social media (2)
Eo implications when using social media (2)
Eo implications when using social media (2)
Eo implications when using social media (2)
Eo implications when using social media (2)
Eo implications when using social media (2)
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Eo implications when using social media (2)

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Transcript

  • 1. E&O Implications When Using Social Media Facebook and Your Website
  • 2. Why We Use Social Media
    • Sales Opportunities
    • Agency Recognition
    • Battling the “Commodity” Concept
    • “ Stayin’Alive”
  • 3. How We Use Social Media
    • As Agents:
    • 1.To make safety announcements and stay in contact with clients
    • 2.To lure in prospects
    • As Carriers:
    • To make company announcements and publicity statements
  • 4. General Concerns
    • Advertising Breaches
    • Privacy Issues
    • Defamation
    • Brand Protection
  • 5. E & O Concerns
    • The Myth of “Super Agent”
    • Failure to Render Professional Services
    • Failure to Procure Coverage
  • 6. What To Do
    • Decide how your agency will use social media and its own website.
    • Develop agency procedures.
    • Appoint someone to monitor the Facebook page and website daily.
    • Read our disclaimer at the end!
    • Compose your own disclaimer!
  • 7. Our Disclaimer This purpose of this webinar is explore some of the major E&O concerns that may be pertinent to independent insurance agencies. It is not a substitute for the advice of legal counsel or other competent professionals.
  • 8. Works Cited Marko, Matt “The Best Web Marketing Strategies You’ve Never Heard”. The Dec Page . August 9, 2010 Zurawski, Barbara. “Facing the Facebook”. Rough Notes . June 2010 Stead, Susan T. “Social Media Meets Insurance Regulation: Where Are We Headed?” National Underwriter . June 7, 2010 Sally, Sabrena. “Don’t Get Caught in the Web!” www.independentagent.com/act Sally, Sabrena. “Agency E&O Considerations When Using Social Media” www.independentagent.com/act

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