Eo implications when using social media (2)

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Eo implications when using social media (2)

  1. 1. E&O Implications When Using Social Media Facebook and Your Website
  2. 2. Why We Use Social Media <ul><li>Sales Opportunities </li></ul><ul><li>Agency Recognition </li></ul><ul><li>Battling the “Commodity” Concept </li></ul><ul><li>“ Stayin’Alive” </li></ul>
  3. 3. How We Use Social Media <ul><li>As Agents: </li></ul><ul><li>1.To make safety announcements and stay in contact with clients </li></ul><ul><li>2.To lure in prospects </li></ul><ul><li>As Carriers: </li></ul><ul><li>To make company announcements and publicity statements </li></ul>
  4. 4. General Concerns <ul><li>Advertising Breaches </li></ul><ul><li>Privacy Issues </li></ul><ul><li>Defamation </li></ul><ul><li>Brand Protection </li></ul>
  5. 5. E & O Concerns <ul><li>The Myth of “Super Agent” </li></ul><ul><li>Failure to Render Professional Services </li></ul><ul><li>Failure to Procure Coverage </li></ul>
  6. 6. What To Do <ul><li>Decide how your agency will use social media and its own website. </li></ul><ul><li>Develop agency procedures. </li></ul><ul><li>Appoint someone to monitor the Facebook page and website daily. </li></ul><ul><li>Read our disclaimer at the end! </li></ul><ul><li>Compose your own disclaimer! </li></ul>
  7. 7. Our Disclaimer This purpose of this webinar is explore some of the major E&O concerns that may be pertinent to independent insurance agencies. It is not a substitute for the advice of legal counsel or other competent professionals.
  8. 8. Works Cited Marko, Matt “The Best Web Marketing Strategies You’ve Never Heard”. The Dec Page . August 9, 2010 Zurawski, Barbara. “Facing the Facebook”. Rough Notes . June 2010 Stead, Susan T. “Social Media Meets Insurance Regulation: Where Are We Headed?” National Underwriter . June 7, 2010 Sally, Sabrena. “Don’t Get Caught in the Web!” www.independentagent.com/act Sally, Sabrena. “Agency E&O Considerations When Using Social Media” www.independentagent.com/act

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