Eo implications when using social media (2)

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  • 1. E&O Implications When Using Social Media Facebook and Your Website
  • 2. Why We Use Social Media
    • Sales Opportunities
    • Agency Recognition
    • Battling the “Commodity” Concept
    • “ Stayin’Alive”
  • 3. How We Use Social Media
    • As Agents:
    • 1.To make safety announcements and stay in contact with clients
    • 2.To lure in prospects
    • As Carriers:
    • To make company announcements and publicity statements
  • 4. General Concerns
    • Advertising Breaches
    • Privacy Issues
    • Defamation
    • Brand Protection
  • 5. E & O Concerns
    • The Myth of “Super Agent”
    • Failure to Render Professional Services
    • Failure to Procure Coverage
  • 6. What To Do
    • Decide how your agency will use social media and its own website.
    • Develop agency procedures.
    • Appoint someone to monitor the Facebook page and website daily.
    • Read our disclaimer at the end!
    • Compose your own disclaimer!
  • 7. Our Disclaimer This purpose of this webinar is explore some of the major E&O concerns that may be pertinent to independent insurance agencies. It is not a substitute for the advice of legal counsel or other competent professionals.
  • 8. Works Cited Marko, Matt “The Best Web Marketing Strategies You’ve Never Heard”. The Dec Page . August 9, 2010 Zurawski, Barbara. “Facing the Facebook”. Rough Notes . June 2010 Stead, Susan T. “Social Media Meets Insurance Regulation: Where Are We Headed?” National Underwriter . June 7, 2010 Sally, Sabrena. “Don’t Get Caught in the Web!” www.independentagent.com/act Sally, Sabrena. “Agency E&O Considerations When Using Social Media” www.independentagent.com/act